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Lukas Holschuh
Founder, Growth & Advertising Consultant
Great campaigns fail without expertise. Lukas and his team provide the missing strategy, optimizing your entire advertising funnel—from ad creatives and copy to landing page design.
Backed by a proven track record across SaaS, eLearning, and eCommerce, they don't just run ads; they engineer systems that convert. A data-driven partnership focused on tangible revenue growth.
Featured Content
LinkedIn Ads for SaaS: The Complete Growth Blueprint
Struggling with LinkedIn Ads for SaaS? Discover the blueprint to predictably acquire customers by defining your ICP's nightmare and crafting high-value offers.
January 22, 2026Solved: Need LinkedIn Ads Agency for B2B SaaS in London
I'm trying to find an agency that know how to run LinkedIn ads for B2B SaaS, but I'm having a tough time finding someone in London that get it.
January 22, 2026Solved: Video ads or still images on Facebook Ads?
I'm trying to figure out if I should make video ads or just use still images on Facebook. Because it's a newer solution to business problems, I'm thinking of using still images to get a simple message across to users. What do you all recommend?
January 22, 2026Find the Best PPC Consultant in London: Expert Guide
Tired of PPC 'experts' who don't deliver? This guide reveals how to find a results-driven PPC consultant in London, spot charlatans, and ensure a profitable ad strategy.
January 22, 2026B2B Social Media Advertising: Generate Leads on LinkedIn & Meta
Unlock the power of B2B social media advertising! This guide reveals how to choose the right platforms, target your ideal customers, craft compelling ads, and optimize your campaigns for lead generation success.
January 22, 2026Fix Failing Facebook Ads: The Ultimate Troubleshooting Guide
Frustrated with Facebook ads that burn cash? This expert guide reveals why your campaigns fail and provides a step-by-step strategy to turn them into profit-generating machines.
January 22, 2026Building Your In-House Paid Ads Team vs. Hiring an Agency: A Founder's Decision Framework
Struggling to decide between an in-house team and an agency? Discover a founder's framework that avoids costly mistakes by focusing on speed, expertise, and risk mitigation. Learn how a hybrid model with a junior coordinator and the agency will let you scale faster!
January 22, 2026The Founder's Playbook: Using Paid Ads to Validate Your Offer
Burning cash on an unproven idea? Discover how paid ads can validate your offer *before* launch. Learn to define your ICP's nightmare + craft an irresistible offer!
January 22, 2026The Complete Guide to Meta Ads for B2B SaaS Lead Generation
B2B SaaS ads failing? You're likely making these mistakes. Discover how to fix them by targeting pain points and offering instant value, not demos!
January 22, 2026Google Ads vs. Meta Ads: A Data-Driven Framework for E-commerce Brands
Struggling to choose between Google & Meta ads? E-commerce brands, discover a data-driven framework using LTV. Plus: Target search intent & ad creative tips!
January 22, 2026The Small Business Owner's First Paid Ads Campaign: A Step-by-Step Guide
Struggling with your first paid ads? It's likely you're making critical foundational mistakes. Discover how defining your customer's 'nightmare' and LTV can unlock explosive growth. Plus: high-value offer secrets!
January 22, 2026The Complete Guide to Google Ads for B2B SaaS
B2B SaaS Google Ads a money pit? Target the WRONG people & offer demos nobody wants? This guide reveals how to fix it by focusing on customer nightmares.
August 15, 2025The Ultimate Guide to Stop Wasting Money on LinkedIn Ads: Target Ideal B2B Customers & Drive High-Quality Leads
Tired of LinkedIn Ads that drain your budget and deliver poor results? This guide reveals the common mistakes B2B companies make and provides a proven framework for targeting the right customers, crafting compelling ads, and generating high-quality leads.
July 26, 2025Solved: Best bid strategy for new Meta Ads ecom account?
Im starting a new meta ads account for my ecom company and im not sure what bid strategy to use.
July 18, 2025All Content
Solved: Multiple Ads vs Multiple Ad Sets on Facebook
I am trying to figure out if i should run multiple ads or multiple ad sets. Currently i have one ad running with 4 ad sets at $20 budget each. I dont know if i should create 4 separate ads at $5 budget. What should I do?
July 23, 2025Solved: Advice on Finding a Lead Generation Agency Needed
I need to find a lead generation agency for my startup. We are targeting partnerships with associations who represent the elderly, veterans, the sick, heritage & family foundations, even careers and care homes etc. I need advice on finding the right agency.
July 23, 2025Solved: Facebook Ad Shown Outside Targeted Age & Gender
Im targeting males aged 22-32 on Facebook, but my ad is showing outside this range. Only 30% of my results are from the 25-34 age group, with the rest spread across older age ranges. Is this normal?
July 23, 2025Solved: Leads vs. Sales Campaign Objective Confusion
I'm new to Facebook ads and unsure whether to use a Leads or Sales campaign objective to promote my email newsletter and get new subscribers, and I'm confused about the pros and cons of each.
July 23, 2025Solved: Is Separating Facebook and Instagram Ads Better?
I'm running ads on Meta (Facebook and Instagram) and wondering if its better to separate the platforms for each ad. I feel like the platforms are getting mixed up, and I'm looking for better sales.
July 23, 2025Solved: Targeting same group with 2 campaigns - Is this OK?
I'm targeting the same group with 2 campagins to test instant forms vs our landing page. I'm wondering if their is any problem with doing this?
July 23, 2025Solved: Minimum Traffic Needed for Viable Ad Test Sample?
I'm trying to figure out how much traffic I need on my landing page from Google and Meta ads before I can tell if my free report offer is working or not. I dont wanna change things too early.
July 23, 2025Solved: Realistic Profit Margin Before Ads Needed for Success
My product is at 26 pre ads but it feels like its too little, I cant even make a profit, is it even possible with the cpc and cpm so high?
July 23, 2025Solved: Strategy for Earning Money on Facebook Content
I'm wanting to put stuff on Face Book, but there's so many peoples doing this. I dont know what to do or where to start so I make money.
July 23, 2025Solved: Trouble Getting Leads Despite Marketing Efforts
I'm having trouble getting leads. I have a Google business page, a landing page, and Google ads but cant atract even one lead. I'm putting in hours everyday marketing, flyers and signs, and everything else. It's frustrating.
July 23, 2025Solved: No Audience or Sales Despite Facebook Ads and Free Book
Am working on my 2nd book, but am hopeless because I did not had an audience to check into my first one. I did run Facebook ads, got some link clicks, 34 to be exact, yet I didn't get a single sale.
July 23, 2025Solved: Suggestions on where to start with Google Ads
I have a pharmaceutical export business that is doing well. I want to try using Google Ads to get more quotes or leads by targeting African countries. I am looking for suggestions on where to start.
July 23, 2025Solved: Is Cold Outreach Still Effective for Appointment Setting?
I'm trying to figure out if cold outreach still works for setting appointments in B2B sales. I keep hearing different things and I'm wondering if its even worth doing in 2025.
July 23, 2025Solved: Reducing Duplicate Leads from Facebook Ads
I'm getting too many duplicate leads from my Facebook Ads, even after excluding current subscribers and recent sign-ups. It's really annoying to waste money on leads that already signed up.
July 23, 2025B2B Ads in Norfolk: Stop Wasting Money & Start Getting Clients
Stop wasting money on ineffective B2B ads in Norfolk. Learn how to target the right customers, craft compelling messages, and offer value upfront to generate high-quality leads.
July 23, 2025Norwich Ad Agency: How to Find the Right One for Your Business
Struggling to find the right advertising agency in Norwich? This guide reveals how to define your goals, understand your customers, and choose an agency that delivers real results.
July 23, 2025Solved: Conversions plummeted despite improvements and rebranding
I've been running a small business selling custom tshirts for the past 3.5 years, but for the past 2 years nothing seems to work. I have improved the product quality, made the process competitive, launched new custom products, rebranded, and the budgets are still half of what we used to spend but no conversions at not from meta not from pmax or sem.
July 22, 2025Solved: SMS Verification Stops Leads - Keep or Remove?
All the original leads were bad numbers, so I put in sms verification. Ever since doing that all leads just stopped. I run broad and audience campaigns with videos and images.
July 21, 2025Solved: Zero Conversions After First Day - Need Help!
I'm having trouble with my new ad account. I got conversions on day one, but zero conversions every day after. Its for a smart home product with AOV $120. Will traffic/engagement campaign work to build warm audiences?
July 21, 2025Solved: Testing a New Product with CBO and Multiple Ad Sets
I'm wondering if my ads strategy is good. I want to test a new product and im thinking of using one CBO campaign with 7 ad sets, each with 2 or 3 ads (videos and images). I'm a beginner and want to know if this is a good approach.
July 21, 2025Solved: Are Reddit Ads Effective? User Experiences?
I'm wondering if it's good to use reddit ads and if anyone has tried them before.
July 21, 2025Solved: Should I Use Advantage Campaign Budget with Two Ad Sets?
I'm running a leads campaign with two ad sets, spending $30 a day on each, targetting different audiences and products. I wanna spend $3000 a month and keep the campaign running. Should I turn on advantage campaign budget to optimise this?
July 21, 2025Solved: Ad Set Taking 90% of Daily Budget in One Hour
I'm having trouble with my Facebook CBO campaign. One of my interest adsets is spending almost all of my daily budget (90%) in just one hour. I'm not sure why this is happening and need help figuring out how to fix it.
July 20, 2025Solved: Different Ads/Adsets for Different Facebook Formats?
I created a 1080x1080 1:1 video ad in my new campaign, and Facebook is pushing it to reels and stories (9:16 format), which cuts the video so it looks bad. I need to know whether to create seperate adsets or ads for reels, stories, and in-feed.
July 20, 2025Solved: Should I Update a Winning Ad or Replicate It?
I'm running a winning ad on Facebook, but I'm scared to update it. I want to refine my targeting by lowering the age and adding an interest. Should I edit the existing ad or replicate it as a fresh ad? Will the duplicate ad need to re-enter the learning stage?
July 20, 2025Solved: Ideal Way to Test and Scale Facebook Ads Effectively
I'm having issues tring to scale and test my Facebook ads for the womens accesories brand. I test creative through ABO and scale the set, but when I consolidate sets, the efficiency goes down. Also, when I add new creatives to CBO, the entire CBO starts machine learning again.
July 20, 2025Solved: How do I increase my Facebook Ads campaign budget?
I'm runnin a Facebook ad campaign thats doin real good, and Meta is sayin I should up the budget. I wanna up it by 15-20%, but im not sure if i should just up the budget on the campaign thats already runnin or duplicate the campaign with the new budget. Im scared of messing up the campaign.
July 20, 2025Solved: Facebook Ads Spend Concentrated on Few Ads
I'm using Facebook ads and I have 4 campaigns, each with 5 ads. Facebook puts nearly all the daily spend on just 1 or 2 ads from each campaign. I want to know what to do about this problem. Should I turn off the ads that Facebook isn't putting money towards.
July 20, 2025Solved: Sudden Drop in Facebook Message Traffic After Budget Increase
I'm exploring facebook ads. I was investing $5 per day and saw good interest, but after increaseing my daily budget to $10, message traffic suddenly dropped. Its been about 3 days since this change. I am wondering if this is a common thing?
July 20, 2025Solved: Profitability of Low-Ticket Offer on Cold Traffic?
I'm wondering if its possible to turn a profit on Facebook using cold traffic with a low-ticket offer. I'm unsure about optimal daily budgets for testing and how many products to create initially. I'm also debating whether to create a high-ticket backend product before even running ads.
July 20, 2025Solved: Dwindling Ad Performance - Should I Start From Scratch?
My Facebook ad performance is really bad. I used to spend $2000 a day and made 5-6k, but now I can barely spend $500 and I'm only making $1k since February 23rd. I dont know what to do.
July 20, 2025Solved: How Long Should a Facebook Ad Run Before Pausing?
I have a new shop, and I am getting a good ATC. I see visitors interacting with the page, but only one sale. I keep tweaking the ads every 2-3 days. Should I let an ad run for a certain amount of time before giving up on it? Or if I'm not getting sales should I just shut them off after 1-2 days?
July 20, 2025Solved: Best practices for increasing/decreasing budget on set schedule?
I need to increase my spend on Fridays and decrease it again on Mondays in Facebook Ads, because my cost per install is much better on the weekends. What's the best way to do this and does doing this trigger the learning phase again?
July 20, 2025Solved: Adding New Ads to CBO Campaign Impact Performance?
I'm worried about uploading new ads to my winning Facebook campaign. I dont want to tank the performance, because im already spending $200 a day. How many ads can I add without messing things up?
July 20, 2025Solved: Impact of Similar Products in Facebook CBO Campaign
I'm running a CBO campaign with 2 adsets for similar products (bodywash/deodorant vs shampoo/conditioner/bodywash/deodorant). I'm wondering, will this impact the performance or should I do 1 product per campaign?
July 20, 2025Solved: Facebook Ad Campaign Underperforming and Barely Spending?
I'm running a Facebook ad campaign for my song with a $15 daily budget, but it's barely spending any money. I've widened my target audience and confirmed my pixel is working, but the campaign isn't gaining traction. I'm not sure what to do to fix it.
July 20, 2025Solved: Is This Facebook Ads Targeting Good Enough to Start?
Im new to Facebook marketing and Im trying to drive visitors to my site. I created a lookalike audience 4% from website visitors and 6% lookalike from Facebook page engagers. I want to know if this is enough to start running my ads.
July 20, 2025Solved: Facebook Pixel Not Tracking Purchases?
My Facebook pixel isnt tracking purchases today even though it was 2 days ago. I dont know why my pixel dont track my orders. I need to know what causes this.
July 20, 2025Solved: Multiple Facebook Ads Campaigns for One Ecom Store?
I'm having trouble with my facebook ads. I have an online store that sells clothes, and each collection has its own ads. But Meta always spends the most money on one ad set because of CBO. I am wondering if making a different CBO campaign for each collection will hurt or skyrocket the costs becuase of overlap.
July 20, 2025Solved: Need Help Hiring a Google Ads Specialist for Upwork
I'm looking to hire someone too manage my Google Ads campaign since our last ads person left. We are a small company that spends $3-4k monthly and just need someone to optimize our campaigns.
July 20, 2025Solved: How to Properly Promote a Startup?
I was told to boost my posts on social media and after a couple of clients to then try to grow organically, but I’ve heard by others to not boost on social media under any circumstance and should just grow but no one tells me how to do so. I want to promote my startup but I'm really not sure how.
July 20, 2025Solved: Duplicate Advantage Plus Ad While Keeping Social Proof
I want to know if its posible to duplicate my advantage plus add into a new campaign. I dont want to lose all of the likes and comments thats its gotten so far, is there a way to do this?
July 20, 2025Solved: Seeking Guidance to Improve ROAS on Facebook Ads
I'm looking for help with my Facebook ad account. We're running two campaigns targeting English and German speaking areas, but our ROAS is only 1. I'm also struggling to find a good guide on how to set up my creatives and worry its affecting my ads.
July 20, 2025Solved: Need a Marketing Roadmap Consultation for Indie Games
Chris Zukowski isnt currently taking on consultations, and I need some help to form a roadmap for our initial demo launch, festivals, and guidance with Ad Spend. We have enough money for consultant fees and a significent Ad Spend budget. Were also targeting free organic growth across socials and need a roadmap to get things moving soon.
July 20, 2025Solved: Need Facebook Ads Expert for Optimization on a Budget
I'm lookin for a Facebook ads expert to analyze and optimize my Facebook ads for better performance. I need quick, effective recommendations on a budget.
July 20, 2025Solved: Best Way to Start Selling Art Prints Online?
I need to find the best way to sell canvas prints online for my family member whose an artist. I have a budget to spend and I want suggestions on how to get started with e-commerce. I was wondering if creating a Shopify website and using Google and face book ads to promote his artwork is the right way to go?
July 20, 2025Solved: Need Someone to Run My Facebook Ads for Business
I'm trying to find someone that can take care of my Facebook ads. Last year I started a window cleaning company were I was getting jobs D2D, but I desided to try ads instead. I have been able to generate some jobs, but I think the learning curb is to big so I want to hire.
July 20, 2025Solved: Seeking UK Freelancer for Google Ads & Paid Social
I work for an agency and need help with digital marketing over the next few months. I need assistance with Google Ads and paid social, and experience building Looker Studio reports is a bonus. My agency works with low-budget clients, under 5k a month, covering lead gen and ecom.
July 20, 2025Solved: Consultant Pricing for Facebook Ads & Social Media?
I'm trying to figure out how much it costs for a consultant to help me get 2000 new email subscribers every month and 2000 visitors from Facebook. I've been using Facebook Ads, but I need someone to take over.
July 20, 2025Solved: Need Help Optimizing My Google Ads Account
I put an ad on Google Ads a couple of months ago, and basically have ZERO idea how it works. I want to make sure I’m getting the most out of it, so I’m looking to hire someone to help clean things up or set it up to make sure it’s operating as effectively as possible.
July 20, 2025