Hi there,
Thanks for reaching out and sharing the details of your situation. I'm happy to give you some initial thoughts and guidance. It sounds like you're facing a pretty common challenge – spending money on ads without seeing the desired results. Let's break down your situation and see what steps you can take to improve your campaigns.
We'll need to look at traffic quality and your website...
First off, looking at your Google Ads campaign, the fact that you're getting clicks but no form fills suggests a disconnect between the ad and the landing page experience. I’d say that you are reaching the right audience, but they aren't converting once they land on your page.
Let's look at your landing page. You mention that people are spending time on the page but not taking action. This means we need to examine your product photos, product descriptions, or pricing. Also, it’s worth considering what kind of offer you're presenting. Do you have a special offer that will grab their attention? Are you doing long-term retargeting?
Here are a few things to consider:
- Value Proposition: Is it clear why someone should choose your moving company over others? Do you have any trust badges?
- Call to Action: Is it prominent and persuasive?
- Website appearance: Some professional copy could really go a long way.
For Facebook ads, consider that for services like moving, Google Search Ads are usually better than social media, as you are reaching people actively looking for that service.
I'd say you need to give it more time...
It's worth noting that, in B2B advertising and high ticket offers, it often takes time to nurture leads and build relationships before a sale is made. Don't be discouraged if you don't see immediate results. Instead, focus on providing value and building trust.
Here’s a table with some actionable steps to help improve your Google Ads performance:
| Area | Recommended Action |
|---|---|
| Ad Copy | Ensure your ad copy directly addresses the needs and concerns of seniors and their families. |
| Keywords | Refine your keyword targeting to focus on specific phrases like "senior relocation specialists" or "elderly moving services". |
| Landing Page | Include client testimonials, and trust badges to build credibility. Consider a special offer or discount to incentivize action. |
| Tracking | Double-check that your conversion tracking is set up correctly to accurately measure leads and conversions. |
Now let's talk about your competitors...
The moving industry, especially senior relocations, can be fiercely competitive. To stand out, you need to differentiate yourself from the competition. I'd do some research to determine what makes your services unique. Are you a family-owned business? Do you have specific knowledge in senior care? Do you offer unique moving packages? Make sure this shines through in your ad copy and website.
For example, do you offer:
- Expertise in downsizing
- Coordinating with retirement communities
- A gentle touch for seniors going through a difficult move
Let's not forget about Facebook...
You mentioned you tried Facebook lead ads, but didn't have much luck. Facebook ads can be successful, especially if you target the right audience and craft compelling ad copy. Target interests like senior living communities, assisted living facilities, and family caregivers. I’d probably also look at social media groups that focus on handcrafted products.
Consider this:
- Compelling visuals: I'm not sure whether this resonates with your target audience, but try using images of happy seniors enjoying their new homes.
- Relevant ad copy: Speak directly to the concerns of adult children who are helping their parents relocate.
- Clear call to action: Make it easy for people to request a quote or learn more about your services.
Finally, don't underestimate the value of local SEO...
You're based in a large metro area, so local SEO is critical to your success. Make sure your Google My Business profile is complete and up-to-date. Encourage customers to leave reviews on Google, Yelp, and other relevant sites. The more visible you are in local search results, the more leads and customers you're likely to attract.
Ensure that your website includes location-specific keywords. For example, if you service in London, include keywords like “moving services London” and “relocation specialists London”.
You might consider expert help...
While the tips above should help you get started, you might benefit from working with someone with expertise in scaling service campaigns. We've run ads for childcare services where the CPL was around $10 per signup, and our best consumer services campaign was for a home cleaning company, which got a cost of £5/lead.
These are just some initial thoughts, of course. Every business is different, and what works for one company may not work for another. I'd be happy to schedule a free consultation to discuss your situation in more detail and provide personalized recommendations. Let me know if you're interested.
Regards,
Team @ Lukas Holschuh
