Hmm a couple of thoughts here:
You should be optimising for Purchases from the beginning, not Add to Carts. You're telling the algorithm to find people who are likely to add a product to their cart, and it's doing that job perfectly. The problem is, people who add to cart aren't always people who buy. You need to tell it to find the buyers.
The fact you're getting Add to Carts but no sales tells you the ads are working to get people interested, but something is breaking after that point. You need to analyse your checkout process.
- Are your shipping costs a surprise and too high? This is the number one reason for abandoned carts.
- Is your checkout process long and complicated?
- Does your store look trustworthy enough for someone to actually put their card details in? Lack of reviews, poor design, or no clear returns policy can all kill sales.
With a €10 daily budget, it'll take a while for the algorithm to get enough data to optimise properly for purchases, so you'll need to be patient. But you're much better off getting one purchase every few days than 10 Add to Carts that go nowhere.
Hope this helps!
You're optimising for Add to Carts, so Meta is finding you people who add stuff to their cart. It's not looking for people who buy.
Switch your conversion goal to Purchase. It'll be slower at first with your budget, but you'll be training the algorithm to find what you actually want: customers.
Hope that helps!
Some thoughts:
I'd switch the conversion objective to Purchase immediately. Right now you're asking Meta to find people who add items to a cart, not people who complete a purchase. The algorithm is very literal and it's doing exactly what you've asked it to.
The drop-off from Add to Cart to purchase is where your problem is. Most of the time this comes down to things on your site, not the ads. The most common culprit is unexpected shipping costs revealed at the last minute. Or maybe the checkout process is clunky or the site just doesn't feel secure enough to buy from.
It'll take a bit longer to see results with a small budget optimising for purchases, but you'll be gathering the right kind of data.
Hope this helps!
