Solved: Best Google Ads Strategy for Graphology Services?

Hi there,

Thanks for reaching out! I'm happy to give you some initial thoughts and guidance regarding your Google Ads strategy as a professional graphologist. It sounds like a interesting service you provide!

I'll try to break down some of the key considerations and what you might want to focus on. Let's dive straight in.

We'll need to look at your budget and expectations...

First off, aiming for 100 clients a day right away might be a bit ambitious. It's great to have big goals, but in paid advertising, it's best to start small, test what works, and then scale up gradually. Trying to get that many clients from day one will likely lead to you burning through your budget very quickly and attracting lower-quality leads. It's a common mistake, so don't feel bad. Been there, done that! It's better to be realistic and sustainable in your approach.

Think of it like this: You want to build a solid foundation first. Get your campaigns properly set up, optimise your targeting, and refine your ad creatives. Once you've got a good system in place, then you can start thinking about scaling up to bigger numbers. Otherwise, it's like trying to build a skyscraper on sand – it's just not going to work.

Also, I'd say your budget is a pretty important consideration. How much are you willing to spend daily, weekly, or monthly on your Google Ads campaigns? This will have a big impact on how many clients you can realistically acquire. It's all about balancing your budget with your desired outcomes.

I'd say you need to consider Search Ads vs Video Ads...

You're asking about search ads versus video ads. That's a really important question. Both have their pros and cons, and the best choice for you will depend on your specific goals and audience. Let's weigh them up:

Search Ads

Search ads are great for reaching people who are actively looking for graphologists. If someone types "find a graphologist" into Google, your ad can show up right there. This is fantastic because you're connecting with people who already know what they want.

However, the downside is that it relies on people knowing what graphology is and actively searching for it. If they've never heard of it, they won't be searching for it. That's where video ads come in.

Video Ads

Video ads are brilliant for raising awareness. You can create a compelling video that explains what graphology is, what its benefits are, and why people should be interested. This is particularly useful if you're offering a more niche service that people might not be familiar with.

That said, the conversion rate from video ads might not be as high as from search ads. People who see a video might be interested, but they might not be ready to book a consultation right away. It can be more of a "slow burn" approach.

We find that often, particularly with more niche services like yours, that the video ads provide people the context they need to understand the service, and then convert at a later date from an organic search.

My recommendation

I'd recommend testing both search and video ads to see which performs better for you. Run some experiments and see what resonates with your audience. You might find that a combination of both is the most effective approach. Start with search ads to capture the low hanging fruit of those actively looking for a graphologist, and then supplement with video ads to broaden your reach and educate potential clients.

You probably should test and experiment a lot...

When it comes to your customer acquisition cost (CAC), that's a tricky one to answer without more information. It really depends on a whole load of factors, including your niche, your targeting, the quality of your ads, and the effectiveness of your landing page. It's impossible to give you a specific number without knowing more details.

The best way to figure out your CAC is to run some tests and track your results. Experiment with different targeting options, ad creatives, and landing pages. See what works best for you and keep optimising your campaigns based on the data you gather. Remember, it's an ongoing process of testing, learning, and refining.

Remember, every business is different, and what works for one might not work for another. Don't be afraid to experiment and find what works best for your specific business.

The main thing is to be patient and persistent. Don't expect to see instant results. It takes time to build a successful paid advertising campaign. But with the right approach and a bit of hard work, you can definitely achieve your goals.

You'll need to create a well-designed landing page...

I just wanted to briefly mention your landing page. Because you're driving traffic from Google Ads to this page, you have to make sure it's up to scratch. A good landing page should be clear, concise, and persuasive. It should tell visitors exactly what you do, how you can help them, and what they need to do next.

It's also important to make sure your landing page is optimised for conversions. This means including clear calls to action, using persuasive copy, and making it easy for visitors to contact you. If your landing page isn't up to scratch, you'll be wasting your ad spend. It's like inviting people to a party and then serving them stale crisps – they're not going to stick around for long.

For example, you can give clear steps that a customer would need to take in order to book a consultation with you. Explain how you can help, what the benefits are, and then provide trust and reviews. The goal of the page is to let them know you're an expert in your field and to persuade them to get a consultation with you!

I've detailed my main recommendations for you below:

Paid advertising can be difficult and may require expertise to yield the best results. If you are struggling with the above strategies or would like more tailored advice, we offer a free initial consultation where we review your strategy and account together. This is usually super helpful and gives potential clients a taste of the expertise they'll see going into their project if they decide to work with us.

Hope this helps!

Regards,
Team @ Lukas Holschuh