Hi there,
Thanks for reaching out! Happy to give you some initial thoughts and guidance on your situation. It sounds like you're doing all the right things - Google Ads, SEO, social content - but it's not quite clicking yet. Don't worry, that's a pretty normal situation, especially at the start.
We'll need to look at traffic quality and your website...
Firstly, let's think about the traffic coming to your site. Are you sure you're getting the right type of visitors? It's all well and good getting lots of clicks, but if they're not genuinely interested in what you offer, it's wasted budget. A few things to consider:
- Google Ads Keywords: Are your keywords tightly aligned with your offer? Broad keywords might bring in irrelevant traffic. Use more specific, long-tail keywords.
- Facebook Ads Targeting: Are you using the right interests and demographics? Sometimes the obvious choices aren't the best. Experiment with different combinations.
- SEO: Is your content attracting the *right* kind of organic traffic? Make sure your content is optimised for keywords that reflect your ideal customer's search intent.
Two months isn't long for SEO to take hold, so dont worry too much about it. But in the meantime, if you are getting clicks and views but no leads, then the issue is probably the website. You could be getting thousands of clicks but still no leads if the website isn't optimised for leads. A website can be pretty, get visitors, but still not sell or generate leads.
Now, let's be brutally honest about your website. Is it actually converting visitors into leads? Have you considered the design, sales copy and user journey? Here's a table with some ideas:
| Issue | Recommended Action |
|---|---|
| Poor website design and user experience | Invest in a professional website redesign to improve usability and visual appeal. |
| Unclear value proposition | Craft a compelling headline and subheadline that clearly communicate the benefits of your services. |
| Lack of a clear call to action | Add prominent calls to action (e.g., "Get a Free Quote," "Schedule a Consultation") throughout your website. |
| No lead capture forms | Implement lead capture forms on key pages to collect visitor information. |
| Missing testimonials or social proof | Include customer testimonials, reviews, and case studies to build trust and credibility. |
I'd say you need to give it more time...
As I mentioned before, two months is a pretty short time frame in the grand scheme of things. I remember one client, a B2B SaaS company, who didn't see any real traction from their initial ad campaigns for nearly three months. We were starting to worry, but we stuck with it, kept optimising, and eventually it took off. In their case, a campaign that focussed on UGC (user generated content) started to really take off.
SEO is even more of a long-term game. It can take six months or more to see significant results from your SEO efforts. Don't give up after just two months! Keep creating high-quality content, building backlinks, and optimising your website for relevant keywords.
But don't just wait and hope...
While patience is important, you also need to be proactive. Don't just sit back and wait for leads to magically appear. Keep testing, tweaking, and optimising your campaigns. Here are some more specific suggestions:
- Split Test Everything: Ad copy, landing pages, targeting options - test everything! Use A/B testing to see what works best and make data-driven decisions.
- Refine Your Targeting: Are you targeting the right people? Drill down into your demographics, interests, and behaviours to find your ideal customer.
- Improve Your Landing Pages: Are your landing pages persuasive and optimised for conversions? Make sure they have a clear call to action and a compelling offer. A landing page with strong sales copy can be a massive help. We actually use a copywriter for landing pages with experience writing for SaaS businesses.
- Retargeting: Make sure you're retargeting website visitors who didn't convert. Show them targeted ads with special offers to bring them back.
Consider expert help to improve ads
If you are struggling with ads, then you might want to consider an expert helping you improve them. Think of some of your favourite adverts. Usually the advert's creators have expert knowledge in persuasion and design.
Scaling software campaigns, for example, can be a real challenge. You might hit a plateau where you can't spend more without lowering your ROAS. One thing to consider is switching to ROAS optimisation, but you can only do this when your campaigns are eligible after enough data. I remember one software client who wanted to get more signups for their software, and we managed to get 4,622 registrations at $2.38 for them. Another software client wanted more trials. And we managed to get them 1535 trials.
It's also really important to choose the right type of ad, since different businesses need different ads. LinkedIn usually works best with a narrow audience that targets your specific ICP. If you need more qualified leads that have seen the info in the video before submitting the lead form then Video ads can work well. Also a persuasive video can work to get leads at lower costs. If you need to get the message across and get anyone interested to click Image ads work best. If the goal is to start conversations, then you probably need to run a conversation ad.
It sounds like you are doing a lot of marketing already so these are some thoughts on how to improve it. If you'd like to discuss these points further, feel free to book in a free consultation and we can discuss them in more detail.
Regards, Team @ Lukas Holschuh
