Solved: Can you rate my store? I would like tips and advice

Hi there,

Thanks for reaching out! I've had a look over your store and the product page you're running ads to, and I'm happy to give you some initial thoughts and guidance based on my experience running paid ad campaigns for eCommerce businesses.

I'll be brutally honest because that's the only way to be helpful. Getting a new store off the ground is incredibly tough, and from what I can see, there are some fundamental issues with your current setup that are almost certainly the reason you're not seeing sales. The good news is that they are fixable. It's not just about the ads; in fact, the ads are probably the last thing you should be worrying about right now. We need to get the foundations right first, otherwise you're just throwing money away.

I'll walk you through my thoughts, starting with the store itself, then the offer, and finally the advertising strategy you should be thinking about once the other pieces are in place.

We'll need to look at your store first...

Tbh, your website is the biggest problem right now. Before a single pound is spent on ads, the destination has to be a place where people feel comfortable and confident enough to spend their money. Right now, your store doesn't build that trust, and that's likely why your one sale has been so hard to replicate.

My first impression is that it looks and feels like a low-effort dropshipping site, which immediately puts visitors on their guard. Here's a breakdown of the main issues:

Your Branding and Domain
The domain name, `inkedepic.com`, is the first red flag for a potential customer. It sounds like a print-on-demand store for tattoos or alternative clothing, which you said was your old niche. When a customer clicks an ad for a kitchen gadget and lands on a site with that name, there's a huge disconnect. It feels unprofessional and confusing. This alone is enough to make a large percentage of visitors leave immediately. You need a name and domain that reflects the kitchen niche. Something simple and trustworthy.

Homepage and Overall Design
The homepage feels very cluttered and pieced together, which is a common issue when using page builder apps like Pagefly without a clear design direction. It's slow to load, especially the large image files and animations. In eCommerce, every second of loading time costs you sales.

You have only two products, which makes the store feel empty and unfinished. It doesn't look like a real 'kitchen store', it looks like someone is just testing two random products. You either need to build it out to look like a proper niche store with a curated selection of related gadgets, or focus entirely on one product and build a 'one-product store' that looks hyper-specialised and professional. The current middle-ground isn't working.

Product Pages are Lacking
Let's look at the 'StirMate Pro' page you're advertising. The problems here are very clear:

• -> Images and Videos: You're using the standard, low-quality GIFs and images straight from your supplier. Millions of other dropshippers have used these exact same assets. They scream "I'm a cheap dropshipped product". You need unique, high-quality visuals. Get the product yourself and take some clean photos of it in a real kitchen. Better yet, shoot some simple user-generated-content (UGC) style videos showing it in action. A 30-second clip of it stirring a pot of sauce while someone chops vegetables in the background is a thousand times more persuasive than a pixelated GIF.
• -> Product Description: There's no real sales copy here. You've just listed features. Why should someone buy this? What problem does it really solve? Your copy needs to sell the benefit, not the feature. The benefit isn't "three-speed options," it's "perfectly cooked risotto without being chained to the stove," or "freeing up your hands to deal with the kids while dinner cooks itself." We often use specialist copywriters for our clients because persuasive copy makes a monumental difference to conversion rates.
• -> Lack of Trust Signals: This is probably the most importent point. There's nothing on the page to make me trust you. Where are the customer reviews? The trust badges for secure payments (Visa, Mastercard, PayPal)? A clear shipping policy? An easy-to-find contact page with more than just a generic email form? People are being asked to give their credit card details to a strange website called 'inkedepic' with no evidence that it's a real, legitimate business. You absolutely must fix this.

Overall, you need to completly overhaul the website. It's not a matter of a few tweaks. It needs a new brand identity, a professional and clean design, unique product visuals, and a massive dose of trust signals. Without this, no amount of ad spend will work.

I'd say you need to fix your offer...

Once the store is trustworthy, the next thing to look at is your offer. What are you actually asking the customer to do, and is it compelling enough?

Right now, your offer is simply "buy this one product at this price". It's a bit flat. For a new store trying to gain traction, you often need something more enticing to get people over the line, especially when they've never heard of you before. This also ties into increasing your Average Order Value (AOV), which is critical. It costs a certain amount to acquire a customer; if you can get them to spend more in their first purchase, your ads become profitable much faster.

Here are a few ideas:

• -> Create a Bundle: You have two products that are somewhat related. Why not bundle them? "Get the StirMate Pro and the PowerClean Brush together and save 20%". This is a classic strategy that increases the perceived value and boosts your AOV. It makes the purchase decision more interesting than just buying a single item.
• -> Tiered Discounts or "Buy More, Save More": For a product like the cleaning brush, you could offer discounts for buying multiples. "Buy 2 Get 1 Free". This works well for consumable or giftable items.
• -> A Stronger Call-to-Action (CTA): Your "Add to Cart" buttons are standard. Test different colours and text. But more importantly, the copy around the CTA needs to reinforce the value and create urgency. Phrases like "Limited Stock Available" or "50% Off - Sale Ends Today" can work, but only if the rest of the site looks trustworthy. If it looks fake, these tactics just look scammy.

I remember one campaign we worked on for a cleaning products company. By refining their offers and creating smart bundles, we helped them achieve a 633% return on their ad spend. It wasn't just about the ads we ran; it was about making what they sold more appealing to the customer on the site itself. Your offer is a core part of your marketing, not just something that exists on the product page. You need to think about how you can present your products in a way that is more compelling than your competition.

You probably should rethink your advertising strategy...

Okay, let's assume you've fixed the store and have a compelling offer. Now, and only now, can we talk about ads. Running ads to your current site is like pouring water into a bucket full of holes. You need to fix the bucket first.

You mentioned running Facebook ads with no sales. Let's break down what a good strategy looks like, because it's more structured than just boosting a product page.

The first thing to understand is the ad funnel. You can't just show an ad to a cold audience (people who've never heard of you) and expect them to buy immediately from a brand new store. It's a process of building awareness and trust. I usually structure campaigns like this:

• -> Top of Funnel (ToFu): This is your cold audience. The goal here is to introduce your product to new people who might be interested. This is where you test different audiences and creatives to see what gets clicks and engagement.
• -> Middle of Funnel (MoFu): This is for people who have shown some interest but didn't buy. They might have visited your website, watched a part of your video ad, or engaged with your post. Here, you "retarget" them with different ads, maybe showing off a customer review or a different use-case for the product.
• -> Bottom of Funnel (BoFu): This is for people who got very close to buying. They added the product to their cart or started the checkout process but didn't finish. You retarget them with very direct ads, perhaps with a small discount code to encourage them to complete the purchase.

You're likely only doing ToFu right now, and because your store isn't converting, there's no one to retarget in the MoFu or BoFu stages. This structure is essensial for making ads profitable.

#1 - Targeting on Facebook/Instagram
Your targeting is probably too broad. For a kitchen gadget, you can't just target "Cooking". It's too big and unfocused. You need to get specific and layer your interests. Think about your ideal customer. What magazines do they read (Food & Wine, Bon Appétit)? What stores do they shop at (Williams Sonoma, Sur La Table)? What other brands do they follow? What TV chefs do they like? You're looking for interests that contain a high concentration of your ideal buyer.

Here’s a sample of how I might structure the audience testing for your stirrer gadget:

#2 - Ad Creative is Everything
As I mentioned earlier, you cannot use the supplier's GIFs. You need to create your own ads. Video is king on Meta platforms. Simple, phone-shot videos of the product solving a problem work incredibly well. Show the pain point (having to stand and stir a pot for ages) and then show the solution (your gadget doing the work). Test different hooks in the first 3 seconds to grab attention. Test different music, different text overlays, and different calls-to-action.

#3 - Diagnosing the Problem
When your ads are running, you need to look at the right metrics to see where the problem is.

• -> Low Click-Through Rate (CTR) / High Cost Per Click (CPC)? Your ad creative or copy isn't good enough. It’s not grabbing attention or persuading people to click.
• -> High CTR but few Add to Carts? People are interested by the ad, but your product page is letting you down. The problem is likely the price, the lack of trust, or the poor product description.
• -> Lots of Add to Carts but few Purchases? Your checkout process is the problem. Maybe your shipping costs are too high, or there's a technical issue.

By analysing this flow, you can pinpoint exactly where you're losing customers and focus your efforts there.

Finally, don't just stick to Facebook. Once your store is solid, Google Search ads and Shopping ads could be very powerful. People are actively searching for "automatic pot stirrer" or "hands-free kitchen stirrer". This is high-intent traffic that often converts at a higher rate than social media traffic. I remember one eCommerce client that we worked with saw an 8x return on ad spend by combining Meta ads with a solid Google Shopping strategy.

You'll need a clear plan to move forward...

This is a lot to take in, I know. It's not as simple as finding a product and running some ads. You're building a business from scratch, and every part of it needs to be solid. To make it clearer, I've broken down my main recommendations into a step-by-step plan. This is the order you should tackle things in.

This is the main advice I have for you:

I know this looks like a mountain of work, and it is. Getting an eCommerce business to profitability requires a huge amount of testing, optimisation, and expertise across design, copywriting, and media buying. It's not just about setting up an ad and hoping for the best.

It's about understanding your audience, building a trustworthy brand, creating compelling ads, and fine-tuning every single step of the customer journey. That's where a professional consultancy like us can make a huge difference. With years of experience and a deep understanding of the advertising landscape, we can help you navigate this process, avoid costly mistakes, and implement strategies that actually drive results. We can provide insights that you might not have thought of and take over the implementation of the entire optimisation process for you, ensuring that every pound you spend is working to grow your business.

If you manage to implement the changes above and want to chat through how to professionaly scale your advertising, we offer a free initial consultation where we can review your strategy and account together. But for now, please focus on fixing the foundations.

Hope this helps!

Regards,

Team @ Lukas Holschuh