Published on 11/25/2025 Staff Pick

Solved: Changing CTA Font in Facebook and Instagram Ad Stories

Inside this article, you'll discover:

How do I change the font for the CTA in my ad stories? I have a "Learn More" CTA right now, but the font isnt great and doesnt match are brand fonts. Is there a way to change the stories CTA font when I setup my ad? How do I design my own CTA, like putting my own brand fonts in the video?

Mentioned On*

Bloomberg MarketWatch Reuters BUSINESS INSIDER National Post

Afraid you can't change the font on the actual button, that's controlled by Meta to keep the user experience consistent.

The workaround is to ignore the default CTA button and design your own call-to-action as part of your ad creative. Use your own brand's fonts and style in the image or video, maybe add an animated arrow pointing down. This gives you complete creative control and to be honest, it's a much better practise as it looks more bespoke and less like a generic ad.

The native "Learn More" button will still show, but your custom-designed one will be the main visual cue for the user.

Hope this helps

Real Results

See how we've turned 5-figure ad spends
into 6-figure revenue streams.

View All Case Studies
$ Software / Google Ads

3,543 users at £0.96 each

A detailed walkthrough on how we achieved 3,543 users at just £0.96 each using Google Ads. We used a variety of campaigns, including Search, PMax, Discovery, and app install campaigns. Discover our strategy, campaign setup, and results.

Implement This For Me
$ Software / Meta Ads

5082 Software Trials at $7 per trial

We reveal the exact strategy we've used to drive 5,082 trials at just $7 per trial for a B2B software product. See the strategy, designs, campaign setup, and optimization techniques.

Implement This For Me
👥 eLearning / Meta Ads

$115k Revenue in 1.5 Months

Walk through the strategy we've used to scale an eLearning course from launch to $115k in sales. We delve into the campaign's ad designs, split testing, and audience targeting that propelled this success.

Implement This For Me
📱 App Growth / Multiple

45k+ signups at under £2 each

Learn how we achieved app installs for under £1 and leads for under £2 for a software and sports events client. We used a multi-channel strategy, including a chatbot to automatically qualify leads, custom-made landing pages, and campaigns on multiple ad platforms.

Implement This For Me
🏆 Luxury / Meta Ads

£107k Revenue at 618% ROAS

Learn the winning strategy that turned £17k in ad spend into a £107k jackpot. We'll reveal the exact strategies and optimizations that led to these outstanding numbers and how you can apply them to your own business.

Implement This For Me
💼 B2B / LinkedIn Ads

B2B decision makers: $22 CPL

Watch this if you're struggling with B2B lead generation or want to increase leads for your sales team. We'll show you the power of conversion-focused ad copy, effective ad designs, and the use of LinkedIn native lead form ads that we've used to get B2B leads at $22 per lead.

Implement This For Me
👥 eLearning / Meta Ads

7,400 leads - eLearning

Unlock proven eLearning lead generation strategies with campaign planning, ad creative, and targeting tips. Learn how to boost your course enrollments effectively.

Implement This For Me
🏕 Outdoor / Meta Ads

Campaign structure to drive 18k website visitors

We dive into the impressive campaign structure that has driven a whopping 18,000 website visitors for ARB in the outdoor equipment niche. See the strategy behind this successful campaign, including split testing, targeting options, and the power of continuous optimisation.

Implement This For Me
🛒 eCommerce / Meta Ads

633% return, 190 % increase in revenue

We show you how we used catalogue ads and product showcases to drive these impressive results for an e-commerce store specialising in cleaning products.

Implement This For Me
🌍 Environmental / LinkedIn & Meta

How to reduce your cost per lead by 84%

We share some amazing insights and strategies that led to an 84% decrease in cost per lead for Stiebel Eltron's water heater and heat pump campaigns.

Implement This For Me
🛒 eCommerce / Meta Ads

8x Return, $71k Revenue - Maps & Navigation

Learn how we tackled challenges for an Australian outdoor store to significantly boost purchase volumes and maintain a strong return on ad spend through effective ad campaigns and strategic performance optimisation.

Implement This For Me
$ Software / Meta Ads

4,622 Registrations at $2.38

See how we got 4,622 B2B software registrations at just $2.38 each! We’ll cover our ad strategies, campaign setups, and optimisation tips.

Implement This For Me
📱 Software / Meta & Google

App & Marketplace Growth: 5700 Signups

Get the insight scoop of this campaign we ran for a childcare services marketplace and app. With 5700 signups across two ad platforms and multiple campaign types.

Implement This For Me
🎓 Student Recruitment / Meta Ads

How to reduce your cost per booking by 80%

We discuss how to reduce your cost per booking by 80% in student recruitment. We explore a case study where a primary school in Melbourne, Australia implemented a simple optimisation.

Implement This For Me
🛒 eCommerce / Meta Ads

Store launch - 1500 leads at $0.29/leads

Learn how we built awareness for this store's launch while targeting a niche audience and navigating ad policies.

Implement This For Me

Featured Content

Solved: Need LinkedIn Ads Agency for B2B SaaS in London

I'm trying to find an agency that know how to run LinkedIn ads for B2B SaaS, but I'm having a tough time finding someone in London that get it.

January 22, 2026

Solved: Video ads or still images on Facebook Ads?

I'm trying to figure out if I should make video ads or just use still images on Facebook. Because it's a newer solution to business problems, I'm thinking of using still images to get a simple message across to users. What do you all recommend?

January 22, 2026

Find the Best PPC Consultant in London: Expert Guide

Tired of PPC 'experts' who don't deliver? This guide reveals how to find a results-driven PPC consultant in London, spot charlatans, and ensure a profitable ad strategy.

January 22, 2026

B2B Social Media Advertising: Generate Leads on LinkedIn & Meta

Unlock the power of B2B social media advertising! This guide reveals how to choose the right platforms, target your ideal customers, craft compelling ads, and optimize your campaigns for lead generation success.

January 22, 2026

Fix Failing Facebook Ads: The Ultimate Troubleshooting Guide

Frustrated with Facebook ads that burn cash? This expert guide reveals why your campaigns fail and provides a step-by-step strategy to turn them into profit-generating machines.

January 22, 2026

Building Your In-House Paid Ads Team vs. Hiring an Agency: A Founder's Decision Framework

Struggling to decide between an in-house team and an agency? Discover a founder's framework that avoids costly mistakes by focusing on speed, expertise, and risk mitigation. Learn how a hybrid model with a junior coordinator and the agency will let you scale faster!

January 22, 2026

The Complete Guide to Meta Ads for B2B SaaS Lead Generation

B2B SaaS ads failing? You're likely making these mistakes. Discover how to fix them by targeting pain points and offering instant value, not demos!

January 22, 2026

Google Ads vs. Meta Ads: A Data-Driven Framework for E-commerce Brands

Struggling to choose between Google & Meta ads? E-commerce brands, discover a data-driven framework using LTV. Plus: Target search intent & ad creative tips!

January 22, 2026

The Small Business Owner's First Paid Ads Campaign: A Step-by-Step Guide

Struggling with your first paid ads? It's likely you're making critical foundational mistakes. Discover how defining your customer's 'nightmare' and LTV can unlock explosive growth. Plus: high-value offer secrets!

January 22, 2026

The Complete Guide to Google Ads for B2B SaaS

B2B SaaS Google Ads a money pit? Target the WRONG people & offer demos nobody wants? This guide reveals how to fix it by focusing on customer nightmares.

August 15, 2025

The Ultimate Guide to Stop Wasting Money on LinkedIn Ads: Target Ideal B2B Customers & Drive High-Quality Leads

Tired of LinkedIn Ads that drain your budget and deliver poor results? This guide reveals the common mistakes B2B companies make and provides a proven framework for targeting the right customers, crafting compelling ads, and generating high-quality leads.

July 26, 2025

Solved: Best bid strategy for new Meta Ads ecom account?

Im starting a new meta ads account for my ecom company and im not sure what bid strategy to use.

July 18, 2025

Unlock The Ad Expertise You're Missing.

Free Consultation & Audit