Solved: Best Ad Platform for Jade Stone Dropshipping Store?

Hi there,

Thanks for reaching out! Happy to give you some initial thoughts and guidance on setting up advertising for your dropshipping store selling jade beauty stones.

It sounds like a cool product! The key is figuring out the best way to get it in front of people who'll actually buy it.

Where to focus your advertising efforts...

For a product like jade beauty stones, it's less likely people are sat there actively searching for "jade beauty stone" unless they know exactly what it is they want. It's probably more of a discovery purchase – something someone sees and thinks, "Oh, that looks interesting!" or "My skin needs that!"

This usually points you towards social media platforms where people are browsing and you can target them based on interests (like skincare, beauty, wellness, etc.). Meta (Facebook and Instagram) is often a strong starting point for eCommerce products like this. You can target people based on demographics, interests, and even behaviours.

TikTok could also be really effective for beauty products. It's super visual, and you can use trends or show creative ways to use the product which can sometimes go a bit viral. It needs a different style of content though, often more raw and authentic user-generated style videos.

Google Search Ads are more for when someone is searching for something specific ("jade roller", "gua sha tool"). Google Shopping can work if you list your products correctly. While these are important channels, for a discovery product, I'd lean towards social first, especially with your budget.

How to manage your budget...

With an 80€/day budget, you'll need to be quite focused. Trying to do everything on multiple platforms will spread you too thin and make it hard to gather enough data to optimise anything properly. I'd strongly recommend picking one or maybe two platforms to start with (like Meta Ads) and getting them working well before you try expanding. This way you get meaningful data quicker.

What type of creative to use...

Regarding video vs. image, honestly, the best approach is to test both! Image ads are generally quicker for people to scan and can work well to drive traffic if your image is really eye-catching. However, for a beauty tool, a video showing how to use it, demonstrating its benefits, or even showing someone getting results could be far more persuasive and engaging.

We've seen user-generated content (UGC) videos perform really well for health and beauty products – just someone using the product naturally and talking about it. It feels more authentic and trustworthy than polished studio shots sometimes. Try creating a few different ads for each format (image and video) and see which gets better results in terms of clicks, engagement, and eventually, purchases.

Summary of initial recommendations:

Getting paid advertising working takes time and requires constant testing and optimisation, especially in competitive niches. You'll need to monitor metrics like click-through rate (CTR), cost per click (CPC), website visits, adds to cart, and purchases to see where people are dropping off and what needs improving, whether it's the ads, the targeting, or your website itself.

Sometimes, working with someone who has experience running campaigns for similar products can really speed things up and help avoid costly mistakes. We've run quite a few successful eCommerce campaigns on Meta Ads, seeing results like 1000% ROAS for subscription boxes and high returns for other physical products, so we know what sort of testing and structure is needed.

If you'd like to discuss your specific store and goals in more detail, we'd be happy to book in a free consultation. Just let us know.

Regards,
Team @ Lukas Holschuh