Solved: Facebook Ads Account Disabled After One Day

Hi there,

Thanks for reaching out!

Saw your post and it sounds like a frustrating situation, especially with the account disablement. That's a real pain to deal with. I'm happy to give you some initial thoughts and guidance based on my experience running campaigns for service businesses. Hopefully it gives you a clearer path forward.

We'll need to look at why your account got disabled...

Right, first things first. The disabled account. Tbh, this isn't that surprising, especialy for a brand new ad account. Meta's automated systems are incredibly twitchy. When they see a new account suddenly launch 12 ads in one day, it often triggers their anti-spam or "unusual activity" flags. From their perspective, it looks like a potential bad actor who's trying to blast out ads before they get caught.

You did the right thing by appealing, but as you've found, that process can take an absolute age. There's often no real human review, and the reasons they give can be vague or non-existent. It’s a common complaint.

The main takeaway here isn't that you did something malicious, but that you went too fast for the algorithm. A better approach, once you get the account back or start a new one (which is a whole other minefield), is to warm it up. Start with one campaign, maybe two ad sets, and a couple of ads in each. Let it run for a few days, spend a little bit of money, and show the platform you're a legitimate, stable advertiser before you try to scale up. It's an annoying hoop to jump through, but it's how you stay on their good side.

Also, the pixel issue you mentioned could be related. If the pixel wasn't installed correctly or was firing improperly, that can sometimes contribute to Meta's confusion about your website's legitimacy. It all feeds into their trust score for your domain and ad account.

I'd say you need to think about the right platform for your services...

Now, let's talk about strategy. You mentioned wanting to try Facebook and Google. This is good, but the order and priority you give them is absolutly massive for a business like yours.

For local services like home renovations and power washing, I'd argue that Facebook is not your best starting point. Think about the user's mindset. People are on Facebook or Instagram to see photos of their grandkids, watch funny videos, or catch up with friends. They aren't there to find a power washing service. When your ad shows up, you are interrupting them. This is called interruption marketing. It can work, but it's harder, often more expensive for lead generation, and requires very compelling creative to stop their scroll.

Now think about Google. When someone's deck is green with mildew or they've decided their kitchen is hopelessly outdated, what do they do? They go to Google and type in "power washing services in NJ" or "kitchen renovation contractor near me". They have a problem, and they are actively searching for a solution, right now. This is "intent-based" marketing. You're not interrupting them; you're providing the solution they're already looking for. The conversion rates are almost always higher.

For service businesses, you almost always want to start where the intent is highest. That means Google Ads should be your number one priority. Facebook can come later, maybe for retargeting people who visited your website from a Google Ad, or for building general brand awareness with before-and-after photos, but it shouldn't be your primary engine for getting leads straight out of the gate.

We've seen this play out time and again. I recall running a campaign for an HVAC company in a competitive part of the US, and while their cost per lead from Google Search was around $60, they were qualified leads ready to book a job. I also remember running ads for childcare services where signups from Google were about $10 a pop. Our best ever result for a consumer service was a home cleaning company in the UK; we got them qualified leads for just £5 each from Google Ads. The common theme is Google Search first for immediate, high-intent leads.

You probably should focus on a solid Google Ads strategy first...

Okay, so if we agree that Google is the place to start, what does that actually look like? It's not just about turning on ads; it's about building a proper machine to generate calls and form fills.

Your first port of call is Google Search Ads. These are the text ads that appear at the top of the search results page. The structure is key.

Campaign Structure
You'd want to create seperate campaigns for each of your main services, because the person searching for 'power washing' is very different from the one looking for a 'full kitchen remodel'.

-> Campaign 1: Power Washing
   -> Ad Group A: Residential Power Washing (Keywords: "house power washing near me", "driveway cleaning service nj", "deck pressure washing")
   -> Ad Group B: Commercial Power Washing (Keywords: "commercial building washing", "storefront cleaning service", "parking garage power washing")

-> Campaign 2: Renovations
   -> Ad Group A: Kitchen Renovations (Keywords: "kitchen remodel nj", "cabinet refacing contractor", "cost to renovate kitchen")
   -> Ad Group B: Bathroom Renovations (Keywords: "bathroom renovation service", "small bathroom remodel", "shower installation company")

This seperation allows you to write highly specific ads. The ad for "kitchen remodel nj" should have a headline that says "Expert Kitchen Remodels in NJ" and lead to a page on your website all about kitchens. Not your homepage. This relevance between the keyword, the ad, and the landing page is what Google rewards with a higher Quality Score, which in turn means you pay less per click than your competitors.

Google Local Service Ads (LSAs)
This could be even better for you. LSAs are the boxes that appear right at the very top of Google, even above the normal ads. They feature a company's name, review rating, and a "Google Guaranteed" badge. This badge is huge for building trust.

The best part about LSAs is that you don't pay per click. You pay per lead – a verified phone call or message from a potential customer. You can even dispute leads that are spam or not for a service you offer, and Google will often refund you the cost. It requires a background check process to get the Google Guaranteed badge, but it is absolutly worth the effort for a local service business. It’s probably the single most effective ad product for your industry right now.

Budgeting
You asked about hiring someone, which implies you have a budget. That's good. For a competetive area like NJ, I'd reccomend starting with at least $1,500 - $2,000 per month in ad spend for Google. Here's why: the cost per lead can vary wildly. For power washing, you might be looking at $20-$50 per lead. For renovations, it could be $50-$150+ per lead, but the job value is obviously much, much higher. If your target is to get, say, 20 power washing leads a month, and your average CPL is $40, you need $800 in ad spend just for that service. A $1.5k-$2k budget gives you enough room to get meaningful data and a steady flow of leads across both services without spreading yourself too thin.

You'll need to sort out your website and that pixel...

This bit is so important, I can't stress it enough. You can have the best ads in the world, but if they send people to a website that doesn't convert, you're just burning money. You said your websites are "complete," but I'd ask you to look at them through the eyes of a skeptical homeowner who's about to spend thousands of dollars.

Fixing the Tracking
First, the pixel. On Facebook it's the Meta Pixel, on Google it's the Google Tag. You need this set up correctly. Its job is to track what people do on your site after they click an ad. Did they fill out your contact form? Did they click your phone number? These are 'conversions'. Without conversion tracking, you have NO idea which keywords, ads, or campaigns are actually making your phone ring. You're flying blind, guessing what works. Getting this set up properly is job #1 before you spend another dollar on ads.

Website Conversion
Once tracking is in place, you need to optimise the site itself. Every page a potential customer lands on should have one clear goal.

-> Clear Call to Action (CTA): What is the ONE thing you want them to do? It should be "Get a Free Quote" or "Call Us Now". This button should be big, bold, and visible at the top of the page without scrolling. Don't hide it.

-> Build Trust Instantly: People are wary of contractors. You need to build trust in the first 5 seconds. This means:
   -> High-quality photos of your work. Not stock photos. Real, professional-looking before-and-after shots of jobs you've done in NJ.
   -> Real testimonials from happy clients. Full names and towns are better than "John D."
   -> Your phone number, clearly visible at the top of the page.
   -> Any logos of local associations, your insurance/licence number, or the "Google Guaranteed" badge once you get it.

-> Persuasive Copy: Your website shouldn't just list what you do ("We do power washing"). It should sell the outcome. "Restore Your Home's Curb Appeal and Value with Our Professional Power Washing Services. Safe for All Surfaces. Get a Free, No-Obligation Quote in Minutes." This speaks to the customer's desires and eases their fears.

Here's a simple demonstration of what the top of your landing page for power washing could look like, structured for conversion:

If your website doesn't look something like that, it's probably leaking potential leads.

Let's think about that high-converting offer...

You mentioned you have a high-converting offer from another channel. This is great, as it shows you know what resonates with your audience. However, you have to be careful about assuming it will work the same way in a different context. An offer that worked on a flyer drop or from a referral might need tweaking for cold traffic from an online ad.

What was the channel? If it was word-of-mouth, those leads are already "warm". They trust you because their friend trusted you. An ad lead is "cold". They don't know you, they don't trust you yet. So the offer needs to do more work to build that initial bridge.

For Google Search, the "offer" is often simply the promise of a fast, free, no-hassle quote. The person is already problem-aware and solution-seeking, you just need to be the easiest and most trustworthy-looking option for them to contact.

For Facebook, where you're interrupting them, a more aggressive offer might be needed to grab their attention. Something like "Spring Special: 20% Off All Power Washing Jobs Booked This Month!" could work. It creates urgency and a clear reason to stop scrolling and click.

The key is to test. But I'd test it on Google first, where you have a better chance of success. Start with a straightforward "Free Quote" offer and once you have a baseline of performance, you can test adding a percentage discount to see if it improves your lead volume or quality.

So, should you hire someone?...

To answer your main question directly: yes, based on what you've described, you would almost definitly benefit from hiring an experienced ads manager or agency. The fact your account got disabled immediately, you're having pixel issues, and you're new to the platforms... these are all signs that you could end up spending a lot of time and money on a steep learning curve with no guarantee of results.

A good expert will not just "run the ads". They will:

-> Build the strategy (Google first, then Facebook).
-> Do the keyword research and structure the campaigns properly.
-> Write compelling ad copy.
-> Fix your conversion tracking so you know your true ROI.
-> Advise on landing page improvements to increase conversion rates.
-> Manage and optimise the campaigns every week to lower your cost per lead.

When you're looking, check their case studies. Have they worked with other local service businesses? Can they talk intelligently about things like Local Service Ads, conversion tracking, and landing page optimisation? If all they talk about is getting you cheap clicks or impressions, walk away. You don't want clicks, you want leads that turn into profitable jobs.

I've detailed my main recommendations for you below:

This all might seem like a lot, and frankly, it is. Running paid advertising effectively is a full-time job. It's a system of interconnected parts, and if one part is broken (like tracking or the website), the whole system fails.

This is why businesses like yours often choose to work with an expert. It's not just about saving time; it's about avoiding costly mistakes and getting to profitability much faster. If you'd like to chat through this in more detail, and have us take a proper look at your website and current situation, we offer a free initial consultation where we can give you a more concrete plan of action. Feel free to get in touch if that sounds helpful.

Hope this helps clear things up a bit for you!

Regards,

Team @ Lukas Holschuh