Solved: Facebook Conversion Ads with $1000/Day Budget

Hi there,

Thanks for reaching out! A $1000 per day budget for Facebook conversion ads is a fantastic starting point and shows you're serious about growth. It's also a budget that can be wasted very, very quickly if it's not in the right hands.

You asked who you should contact. That's a simple question with a complicated answer. Instead of just giving you a name, I thought it might be more helpful to give you a framework for how to think about this and what to look for, based on our experience running these sorts of campaigns. I'll give you some of my initial thoughts and guidance, hopefully it'll help you make the right choice.

So, who do you trust with $30,000 a month?

That's the real question, isn't it? When you're spending that kind of money, you're not just hiring a 'Facebook Ads guy'. You're hiring a strategic partner. The market is flooded with agencies and freelancers promising the world, so you have to be careful.

The first thing I'd look at is their case studies. And I mean *really* look at them. Are they vague, or do they show real numbers? Do they have experience in your niche, or a similar one? eCommerce is a beast of its own. I remember one campaign we worked on for a women's apparel brand that saw a 691% return, and another for a cleaning products company that got a 633% return. Results like that don't happen by accident; they come from a deep understanding of the platform and the market. If an agency can't show you similar success stories, that's a bit of a red flag.

Next, get on a call with them. A lot of places, us included, offer a free initial consultation or an account review. This is your chance to pick their brain. Ask them tough questions. What would their initial strategy be? What audiences would they test? How would they approach creative? If their answers are generic ("we'll test a bunch of stuff and see what works"), they probably don't have the expertise you need. You're looking for someone who can talk specifics, who clearly understands the nuances of the platform. Tbh if someone asks us for references to call one of our clients after they've reviewed our case studies and had a free review, it's a bit of a red flag for us. It signals a lack of trust that probably won't go away.

Finally, look at their reviews. What are other clients saying? Are they talking about good communication? Proactive strategy? Or just basic campaign management? The best partners act like an extension of your own team. Where they're based doesn't matter nearly as much as whether they have the right expertise for your specific situation.

But first... let's talk about your offer

I have to be brutally honest here. The best ads manager in the world can't sell a product nobody wants. Before you pour $30k a month into ads, you need to be absolutely certain your offer is dialed in. I see so many businesses fail because they have what they think is a great product, but it doesn't solve a real, urgent, or expensive problem for a specific group of people.

The number one reason campaigns fail is a weak offer. It's a lack of demand. So how do you fix that?

1. Get specific about your audience. "Women aged 25-45" is not an audience. It's a demographic. "Busy new mums who are struggling with post-partum skin changes and have lost their confidence" is an audience. You can build a powerful message around that.
2. Identify their urgent problem. What's the real frustration? It's not just "having bad skin". It's the feeling of not recognising themselves in the mirror, the wasted money on products that didn't work, the desire to feel like 'themselves' again. This is the emotional core you need to tap into.
3. Frame your product as the clear solution. Once you understand the problem, your product isn't just a "hydrating serum". It's a "5-minute morning routine that gives you your glow back, so you can face the day feeling confident". See the difference? One sells a feature, the other sells a transformation.

If your offer isn't this sharp, your $1k/day budget will just highlight the problem faster. A good agency should actually push back on you here and help you refine your messaging and positioning *before* they start building campaigns. If they just say "sure, let's run some ads", they're more interested in your retainer than your results.

Building a machine that actually works: ToFu, MoFu, BoFu

Okay, so you mentioned "conversion ads". You're right, that's the end goal. We want sales. But you can't just ask a complete stranger to marry you on the first date. You have to warm them up first. That's why we always structure accounts using a full-funnel approach: Top of Funnel (ToFu), Middle of Funnel (MoFu), and Bottom of Funnel (BoFu).

It sounds more complex than it is. It's basically a way of organising your campaigns to speak to people at different stages of their buying journey.

-> Top of Funnel (ToFu): This is your cold audience. People who've never heard of you. Here, you'll test different interest and behaviour-based audiences. The goal isn't necessarily to get a sale right away, but to introduce your brand and get them to your website. The key here is to find interests specific to your audience. If you sell high-end makeup, targeting "Sephora" is better than targeting "makeup", which is too broad.

-> Middle of Funnel (MoFu): These are people who've shown some interest. They've visited your website, watched a video, or engaged with an ad, but they haven't bought anything. Here, you retarget them with different ads, maybe showing customer testimonials, different product benefits, or answering common questions. You're building trust.

-> Bottom of Funnel (BoFu): This is the hot audience. They've added a product to their cart or started the checkout process but didn't finish. These are the people closest to buying. You hit them with ads that have a strong call to action, maybe a reminder about what's in their cart or a limited-time offer to create urgency.

Structuring your campaigns this way is non-negotiable for a budget of your size. It ensures you're not wasting money showing the wrong message to the wrong person. It builds a predictable system for turning strangers into customers. Most amatuers get this wrong, they just lump everyone into one campaign and hope for the best, which never works long term.

What should you expect? Running the numbers

This is the million-dollar question, or in your case, the thirty-thousand-dollar question. What kind of results can you actually expect? Anyone who gives you a guaranteed ROAS (Return On Ad Spend) is lying to you. There are too many variables. However, based on our experience and industry benchmarks, we can make some educated guesses.

For eCommerce in developed countries like the US or UK, you're often looking at a cost per click (CPC) between £0.50 and £1.50. A decent eCommerce conversion rate is around 2-5%. Let's do some quick maths: if your CPC is £1.00 and your conversion rate is 3%, your cost per purchase would be around £33 (£1.00 / 0.03). If your average order value is £100, your ROAS would be 3x (£100 / £33). This is generally considered a good result.

But that's just one transaction. The real magic happens when you understand your Customer Lifetime Value (LTV). How much is a customer worth to you over their entire relationship with your brand? If that customer who cost £33 to acquire comes back and spends another £200 over the next year, your real return is much higher.

Understanding this math is what separates amatuers from professionals. It tells you how much you can *afford* to spend to acquire a customer. If you know a customer is worth £500 to you, paying £50 to acquire them suddenly looks like an incredible bargain. This mindset shifts you from cost-saving to growth investment.

To help you get a better handle on this, I've put together a couple of simple calculators. Play around with them to see how different numbers impact your potential profitability.

I'd say you need a clear action plan

So, what does this all mean in practice? If you were to work with an agency like us, we wouldn't just jump in and start spending your money. We follow a methodical process designed to de-risk your investment and find a profitable scaling path as quickly as possible. It generally looks something like this.

I've detailed my main recommendations for you below in a table that breaks down the first couple of months. This is the kind of structured approach you should be looking for from any potential partner. It's not just "running ads"; it's a phased process of research, testing, and optimisation.

You'll need an expert, not just a manager

Managing a $30,000 monthly ad spend is a full-time job. It requires constant analysis, iteration, and a deep, up-to-date knowledge of a platform that changes constantly. This isn't something you can delegate to a junior employee or a cheap freelancer and expect great results. The risk of waste is just too high.

An experienced partner doesn't just manage your ads; they provide strategic direction. They'll challenge your assumptions, bring fresh ideas to the table, and most importantly, they'll be accountable for performance. The right agency will often pay for itself by preventing costly mistakes and finding profitable growth opportunities much faster than you could on your own.

I hope this has been helpful and given you a clearer picture of what to look for and what to expect. It's a big step, but with the right strategy and the right team, a budget like yours can be transformative for a business.

If you'd like to have a chat about your specific business and goals, we offer a completely free, no-obligation strategy session. We can take a look at your website and offer, and give you some more tailored advice. No hard sell, just a genuine conversation to see if we might be a good fit to help you.

Regards,

Team @ Lukas Holschuh