Solved: Need PPC Firm with Diverse Industry Success Stories

Hi there,

Thanks for reaching out regarding finding a Google Ads agency with broad experience. It's a smart move to look for someone who really gets it and isn't just a one-trick pony. Finding an agency that can handle different types of businesses well is definately key if you have varied needs.

Why Strategy Beyond Setup is Essential...

You're absolutely right to ask about strategy beyond just setting campaigns up. Anyone can do that bit, honestly. The real difference-maker is the ongoing work – the bit where you actually turn clicks into valuable actions like leads or sales at a profitable cost.

This starts with having your conversion tracking dialed in perfectly. If you don't know exactly what's happening after someone clicks your ad – if they visit the right pages, fill out a form, call you, make a purchase – you're effectively driving in the dark. Proper tracking is the foundation for all optimisation.

Then comes the constant testing. You can't just write one version of an ad and expect it to be the best. You need rigorous split testing of ad copy, different headlines, descriptions, and calls to action. What makes someone click? You only figure that out by testing loads of variations.

But the ads are only half the story. Where are you sending people? If your landing page or website isn't persuasive, fast-loading, and easy to use, you're losing potential customers before they even have a chance to convert. A good agency will look at your website analytics, understand where people drop off, and work with you to test and optimise landing pages. Things like headline testing, different calls to action, changing the layout, or improving the copy can make a huge difference to conversion rates. Improving your site's conversion rate directly lowers your cost per lead or sale without even touching the ads.

The Value of Experience Across Different Niches...

You mentioned needing experience across varied niches, and that's super important because the strategy changes dramatically depending on the type of business. What works for one definately won't just translate directly to another.

-> For Local Services, like plumbers or electricians, the audience is usually searching for immediate help. The intent is high. Google Search Ads targeting local areas is crucial, focusing on keywords like "electrician near me" or "emergency plumber London". Getting phone calls is often the primary goal, so enabling phone extensions is a must. Google Local Service Ads can also be a good fit. We've worked with clients like an HVAC company where costs per lead can be £40-£60+ in competitive areas, but they convert well because the person searching needs the service *now*.

-> For B2B SaaS or Lead Generation, the sales cycle is usually longer. People might be researching solutions rather than needing immediate help. Google Search Ads still work if people are searching for your specific type of software or service, but you might also look at platforms like LinkedIn Ads for reaching specific job titles or industries if search volume is low. For B2B, the offer is key – a free trial or demo usually works best to get businesses interested. We've run many B2B SaaS campaigns, seeing costs per lead or trial from £5 to £18 depending on the platform and the offer. A good agency understands the need for persuasive landing pages and nurturing leads through the sales cycle.

-> For eCommerce, it's often all about driving direct sales and focusing on Return on Ad Spend (ROAS). Google Shopping Ads are vital, putting products right in front of shoppers. PMax campaigns can also be really effective. Here, the emphasis is on showcasing products effectively with great images, clear pricing, and compelling offers. The funnel is typically shorter than B2B.

An agency with experience in these different areas will understand these nuances and know which platforms, targeting methods, ad formats, and offer strategies are most likely to succeed for your specific situation.

How Reporting Plays a Part...

You asked about transparent reporting and good communication, which is fundamental. You need to understand exactly where your money is going and what results it's generating. Reports should show key metrics like spend, clicks, conversions, CPA, and ROAS clearly, and explain what those numbers mean in the context of your business goals. A good agency will proactively communicate insights, explain changes they are making, and discuss strategy with you regularly.

Here's a quick overview of the key areas I'd focus on initially:

Why Expert Help Can Make a Difference...

Managing all this – the complex setup, the constant optimisation based on data, staying on top of Google's frequent changes, tailoring strategies for different business models – takes a significant amount of time, expertise, and dedicated focus. Many businesses find that trying to do it all internally or with an inexperienced partner leads to wasted ad spend and missed opportunities.

Working with specialists who have proven experience across diverse scenarios can accelerate your results, improve efficiency, and free up your time to focus on other aspects of your business. It's about having someone dedicated to getting the best possible return from your advertising investment.

If you'd like to dive deeper into your specific situation and how an experienced approach could benefit your varied needs, I'd be happy to arrange a free consultation. It's a chance to talk through things in more detail and see if there's a good fit.

Team @ Lukas Holschuh