Alright a few suggestions here:
Tbh you're probably looking at this the wrong way round. The "unique professional landscape" of Milton Keynes is largely irrelevant for LinkedIn ads. The platform's strength isn't hyper-local targeting; it's in targeting specific job titles, company sizes, industries etc., across the entire UK or wider. Trying to tailor video creative for one specific city is likely a waste of time and budget.
Instead, I'd focus on who your actual customer is, not where they happen to work. Who are the decision makers you need to reach? Head of Sales, CTO, Marketing Director? What size company? What industry? You can get really specific here. I remember one campaign where we had great success targeting SMEs with 50-200 employees in the software and financial services space for a B2B client. You can even upload a list of target companies.
Once you have your audience defined, then think about the video. Your video ad's job is to pre-qualify leads. People who watch a chunk of it before filling out a Lead Gen Form are usually much better quality than someone who just clicks an image ad. It works well to get the message across and can get you lower CPLs if the video is persuasive enough.
I'd test your video ad within a sponsored content campaign, and maybe test it against a static image ad to see what performs best. Definitely test a lead gen form vs sending them to a landing page too. I remember one B2B software client getting leads for $22 on LinkedIn doing just this.
Hope that helps!
Forget Milton Keynes. LinkedIn's power isn't in geo-targeting; you're wasting your time focusing on that. Its strength is targeting by job title, industry, and company seniority. Define your ideal customer profile, not their location, and build your video ad to solve their specific business problem. That's how you get results.
Hope this helps!
Hmm a couple of thoughts here:
First off, I'd stop thinking about Milton Keynes specifically. Unless your service is geographically locked, which is rare for things advertised on LinkedIn, you're focusing on the wrong thing. LinkedIn is powerful because you can target a Head of Finance at a 100-person tech company anywhere in the UK, not because you can target all professionals in a specific postcode.
Your best bet is to nail down your ideal customer profile first. Think job titles, company size, industry. Then use a video ad to pre-qualify them. A good video can work well with LinkedIn Lead Gen forms because the prospect is more informed before they submit their details, so the lead quality is often better. For instance, I remember one B2B software client who used this exact strategy to get leads for just $22 each using LinkedIn Ads.
Hope this helps!
