Solved: Low Conversions on Fence Company Google Ads Campaign

Hi there,

Thanks for reaching out! Happy to give you some initial thoughts and guidance based on the info you gave me. I've seen a fair few fence company campaigns so hopefully this is helpful.

As you mentioned you're targeting locally within your state with a daily budget of $190. You're using exact match keywords and have negative keywords in place. 89 clicks and 4 conversions over 25 days, resulting in a 6.92% CTR is where we're at.

Here's a quick summary of what I think you need to focus on, based on what you've told me so far:

I'd say you need to give it more time...

25 days, with a week shut down, isn't really long enough for a search campaign to fully stabilise and provide meaningful data. Google Ads, especially with a limited budget, needs time to learn and optimise. The initial "learning phase" can be volatile, and performance can fluctuate significantly.

Switching it off for a week would only reset that learning and make it take longer to get back to where it was, if that makes sence. I would give it a bit more time to run.

Actionable Solution: Let the campaign run consistently for at least another 2-4 weeks without making any major changes. Monitor the performance closely and see if the conversion rate improves over time. Don't panic too soon!

We'll need to look at traffic quality and your website...

Your search terms report seems to show highly relevant search terms, meaning your keyword targeting is probably good. But it's not just about people clicking on the ads. What happens after they click? Is your landing page encouraging them to take action (call, submit a form, etc.)?

With a CTR of 6.92%, folks are clicking on your ad, but something is stopping them from converting. This likely points to issues with your landing page's design, copy, or user experience (UX).

Actionable Solutions: ->Split Test Landing Pages: Create 2-3 variations of your landing page, each with different headlines, copy, layout, and calls to action. Run ads to each variation and see which performs best. ->Improve Website Credibility: Add trust badges (e.g., accreditation logos, testimonials, reviews) to your landing page to build confidence and credibility. Make sure your contact information is easily visible. ->Ensure Mobile-Friendliness: More and more searches happen on mobile devices, so make sure your landing page is fully responsive and provides a seamless experience on smartphones and tablets. ->Make Sure that you are offering what you are advertising: Are you the cheapest? the fastest? the most experienced? What would make the customer choose you?

Make sure conversion tracking is 100% accurate...

It's crucial to ensure that your conversion tracking is set up correctly and accurately recording all conversions (phone calls, form submissions, etc.). Inaccurate conversion tracking can skew your data and lead to misguided optimisation decisions.

Check that your thank you page is setup correctly. You should also check your phone call tracking is setup correctly.

Actionable Solution: Double-check your Google Ads conversion tracking setup to make sure all conversion actions are being tracked accurately. Test your conversion tracking by submitting a test form or making a test phone call to ensure the data is being recorded correctly.

Hopefully the above gives you something to think about. I'd always start with looking at the conversion rate and landing pages and make sure they work well.

Of course, scaling a business is a bit more complex than just fixing your ad campaigns. Sometimes its beneficial to get a fresh pair of eyes on your ads campaigns.

If you'd like to delve deeper and explore how expert help can significantly boost your advertising ROI, we offer a free consultation. This is a chance to discuss your current setup, identify key areas for improvement, and explore tailored strategies to achieve your business goals.

Regards, Team @ Lukas Holschuh