Solved: Need a digital marketing company in Bareilly for ads

Hi there,

Thanks for reaching out. Happy to give you some initial thoughts and guidance on promoting your local clothing brand online. It's a great space for visual marketing, so there's definitely potential.

From my experience, when it comes to selling products online, especially something visual like clothing, there are a few things that are absolutely non-negotiable before you even think about spending money on ads.

We'll need to look at your website first...

This is honestly the absolute first priority, more important than any ad campaign. I see so many businesses, particularly small ones, spend a load of money on ads but send traffic to a website that just isn't ready to convert visitors into customers. It's like pouring water into a leaky bucket.

Based on the kind of issues I've seen with other eCommerce stores, especially those just starting out or smaller ones, you'll want to look at a few things:

• -> The overall look and feel: Does it look professional and trustworthy? For clothing, visual appeal is everything. People need to feel confident buying from you.
• -> Loading speed: If your site is slow, people will just leave before they even see your products. On mobile, this is even more crucial.
• -> Product images: This is HUGE for clothing. Are they high quality? Do they show the clothing clearly from different angles? Lifestyle shots, maybe even videos of people wearing the clothes, work really well to give people a sense of how it looks in reality. Poor or inconsistent photography is a massive red flag for shoppers.
• -> Product descriptions: Are they detailed and persuasive? Do they give all the information someone needs to make a decision (sizing, materials, fit notes)? Without this, people are left guessing, which leads to uncertainty.
• -> Trust signals: Do you have customer reviews or testimonials visible? Links to social media? Clear contact information? A clear returns policy? People need reassurance that you're a legitimate business they can trust, especially if they haven't heard of you before. I've seen stores add things like trust badges or mention publications they've been featured in, or even just link to places like Etsy or Amazon where they might also sell, and it makes a big difference.

If your website isn't solid on these points, you could have the best ads in the world, but visitors just won't convert into sales. Your conversion rate from website visitor to purchase needs to be reasonable, otherwise your cost per acquisition from any ad platform will be sky-high, making it impossible to turn a profit.

Then we can talk about the ads...

Once the website is in good shape, you can start thinking about driving traffic. For a clothing brand, especially a local one, you've got a few good options depending on where your ideal customer hangs out online and how they shop.

You mentioned Google Ads and Facebook Ads (I'll include Instagram in this too, under the Meta Ads umbrella).

For those actively searching - Google Ads...

On Google, you're mainly targeting people who are actively searching for something. For clothing, this is usually best done with:

• -> Google Shopping Ads: These are often the first thing people see when searching for products on Google, showing an image of your product, price, and store name directly in the search results or on the Shopping tab. They work incredibly well for eCommerce. You'll need to make sure your product feed (which pulls info from your website) is set up perfectly and kept updated. High-quality, clear product images are absolutely essential here – they are the ad!
• -> Google Search Ads: You can target keywords related to the types of clothing you sell. For a local brand, you might include local terms like "[Clothing Type] in Bareilly" or "Local fashion designer Bareilly", or just focus on the product type itself like "summer dresses", "mens shirts", etc. if people might be searching more broadly but you still want to show up. The downside here compared to Shopping is it's just text, not visual.

You'll want to make sure your targeting is set up to cover your local area if that's a primary focus, but you can also target broader areas or even nationally if your shipping allows.

For reaching people browsing - Meta Ads...

Facebook and Instagram are brilliant platforms for a clothing brand because they are so visual. People aren't necessarily searching for clothes when they are scrolling, but they are open to discovering new things based on their interests and what they see their friends or influencers interacting with.

Here's what usually works well:

• -> Creative: This is where you show off your clothes! Use high-quality images and videos. Lifestyle shots are key – show people wearing the clothes in nice settings. Carousel ads can work well to showcase multiple items. Test different styles of creative to see what resonates most.
• -> Targeting: You can target people based on demographics (age, gender), location (your local area), and interests (fashion brands they like, types of clothing, shopping habits, fashion magazines/influencers they follow). This is where you find people who are interested in fashion even if they aren't searching right now.
• -> Retargeting: This is super important. Anyone who visits your website, adds something to their cart but doesn't buy, or even just engages with your ads or social profiles – make sure you show them ads again! A lot of people don't buy on the first visit, they need a few touchpoints. Retargeting can often be your most cost-effective way to get sales.

We've run campaigns for women's apparel brands on Meta Ads and seen really strong return on ad spend, so the potential is definately there if you get the creative and targeting right, and your website is up to scratch.

It's all about testing and optimising...

With paid ads, it's not usually a case of setting it up once and forgetting it. You need to constantly monitor performance. Look at your metrics: what are your click-through rates (CTR)? What's the cost per click (CPC)? How many people visit your website, and importantly, how many actually make a purchase (conversion rate)? If your CTR is low, your ads probably aren't appealing enough. If you get lots of clicks but no sales, it points back to those website issues we talked about.

You should be continuously testing different ad creatives (images, videos, copy) and different targeting audiences to see what performs best and gives you the lowest cost per sale.

Here's a quick overview of the main steps...

Getting all of this right, from having a website that converts to setting up and managing campaigns across different platforms, testing constantly, and making sure you're tracking everything properly can be a bit complex and time-consuming.

Sometimes navigating all the options, optimising performance, and figuring out the best strategy for your specific brand and budget can be tricky. Working with someone who specialises in paid advertising for eCommerce and local businesses can help you avoid costly mistakes and speed up getting results.

If you'd like to chat through your situation in more detail and explore how you could approach this, I'm happy to offer a free consultation. We can take a look at your specific setup and goals.

Regards,
Team @ Lukas Holschuh