Solved: Need B2B tech PPC agency for ebike brand in London

Hi there,

Thanks for getting in touch. I'm happy to give you some initial thoughts and guidance on your ebike launch in London. It's definitely a market with a lot of potential, but also some unique challenges that you'll need to be aware of.

We'll need to look at the London market...

First off, London is a very competitive market, and the cost of advertising can be quite high. Because of that, you'll really want to get granular with your targeting. Think about who your ideal customer is for an ebike in London. It may be commuters looking for a way to avoid public transport or traffic, delivery drivers needing a cost-effective and reliable vehicle, or maybe even older folks looking to enjoy the city without the strain of a traditional bike.

Consider breaking down your campaigns by audience segment, and speaking directly to each one. What are their specific pain points? Why would your ebike be the best solution for them? For commuters, it might be saving money on travel or getting to work faster. For delivery drivers, it could be reliability and low running costs. For older users, it might be ease of use and the ability to explore the city. Tailor your ad copy and landing pages to really resonate with each group.

Also, don't forget about location targeting. London's a big place, and certain areas might be more receptive to ebikes than others. Think about boroughs with lots of bike lanes, areas with a younger population, or places where parking is expensive and difficult.

I'd say you want an agency with e-commerce experience...

When you're looking at agencies, make sure they have solid e-commerce experience, especially in a similar space. A lot of B2B tech agencies are great at generating leads or pushing software demos, but selling physical products like ebikes requires a different skill set. You want an agency that knows how to drive online sales, manage product feeds, and optimise for conversion rates.

Don't be afraid to ask agencies about their past performance with e-commerce clients. What kind of ROI have they achieved? What strategies did they use? Can they provide case studies or testimonials? Make sure they understand the nuances of selling ebikes online, such as dealing with shipping, returns, and customer support.

I remember one client selling maps and navigation equipment where we achieved an 8x return on Meta Ads, generating $71k in revenue.

You probably should test everything...

In a market like London, with so much competition, testing is absolutely vital. Don't assume that what worked for another brand will automatically work for you. You need to experiment with different ad copy, landing pages, targeting options, and even product positioning to find what resonates best with your audience.

Start with A/B testing different headlines and ad copy. See which messages generate the highest click-through rates and conversion rates. Test different landing pages to see which ones are most effective at driving sales. Try different targeting options to see which audiences are most likely to convert. This could be images versus videos, or even the colours you use. Continuous testing and optimization are essential for maximizing your ROI and staying ahead of the competition.

I recall a campaign we worked on where we drove 18k website visitors for an outdoor equipment client using a specific campaign structure. Adapting successful strategies like that can be very effective.

You'll need a strong website...

Finally, make sure your website is up to scratch. It needs to be fast, mobile-friendly, and easy to navigate. Your product pages should have high-quality images and detailed descriptions. Your checkout process should be seamless and secure. And you need to have clear and prominent calls to action, guiding visitors towards making a purchase. Consider offering financing options, free shipping, or other incentives to encourage sales.

Also, think about building trust with your website visitors. Include customer reviews, testimonials, and guarantees. Show that you're a reputable brand that stands behind its products. This is especially important for a new brand entering a competitive market.

I've detailed my main recommendations for you below:

Launching an ebike brand in London is a challenging but potentially rewarding endeavour. By focusing on targeted advertising, partnering with the right agency, continuously testing and optimising, and creating a strong online presence, you'll be well-positioned for success.

Of course, navigating the paid advertising world can be tricky, and it can be useful to have expert help to guide you through the process. We often see clients losing money at the beginning due to improper setup and strategy. If you'd like to discuss your situation in more detail, feel free to book in a free consultation and we can discuss how we can help.

Regards, Team @ Lukas Holschuh