Hi there,
Thanks for getting in touch! I'm happy to give you some initial thoughts and guidance based on the info you provided. It's not uncommon to see a high volume of visitors without conversions when you're just starting out, but there are definitely a few areas we can explore to try and improve things.
First things first, don't panic! Two days is a very short time in the world of e-commerce, so try not to get disheartened. Building a successful online business takes time and effort. Right, let's crack on!
We'll need to look at your landing page...
I'd say the most likely culprit, as you suspected, is your website. I remember working with an eCommerce client who was in a similar situation. They were driving traffic, but nobody was buying anything. After digging in, it turned out their website wasn't very user-friendly, and the checkout process was difficult. You probably need to do the same.
Think of your website as your shop front. If it's not inviting and easy to browse, people will just walk away. The user experience is absolutely crutial. And if it's not optimised for mobile, you're losing customers hand over fist. Alot of people will be using their mobile.
Now, you mentioned you've been running social media ads. What's the journey like from the ad to the website? Is it a smooth transition? Does the landing page match the ad copy? Are you making the right first impression? Make sure your visitors feel welcome and that it doesn't look dodgy, or no one will buy from you.
I'd say you should get some feedback...
One of the best things you can do is ask for feedback from people who haven't seen your website before. Get a few friends or family members to have a look and tell you what they think. Ask them to be honest, even if it's brutal. (It's all about improvment, innit!)
Ask them questions like:
- Is the website easy to navigate?
- Is it clear what you're selling?
- Does the website look trustworthy?
- Is the checkout process easy to use?
- Would they buy something from the website?
You could also try posting your website in some relevant online forums or communities and asking for feedback. There are plenty of people out there who are happy to give you their opinion.
You probably should think about your ad copy...
Your ad copy is another area that could be letting you down. Is it clear and concise? Does it accurately reflect what you're selling? Does it grab people's attention? It's very difficult to stand out.
I recall a client who was struggling with low click-through rates on their ads. After tweaking their ad copy, their click-through rates improved significantly. It's worth experimenting with different headlines and body text to see what works best.
Think about what makes your products unique and highlight that in your ads. What are the benefits of buying from you? What problem do your products solve? Make sure your ads are targeted at the right audience. Are you showing your ads to people who are actually interested in what you're selling? Or are you wasting your money on people who will never buy from you?
You'll need to improve your website's trust...
I'd also suggest looking into adding some trust signals to your website. Things like customer reviews, testimonials, and security badges can help to reassure potential customers that you're a legitimate business.
Do you have a clear returns policy? Is your contact information easy to find? The more trustworthy your website looks, the more likely people will be to buy from you.
In short, you might want to show off how good you are, and make people feel like you are who you say you are. Here are some tips:
Photos You should get high-quality product photos - this will make a huge difference to how trustworthy you look.
Descriptions Add product descriptions as this will increase trust.
Reviews Displaying customer reviews and testimonials are so vital for building trust!
SEO can take time! I do think SEO is great for long-term, sustainable traffic, but it isn't usually a good option at the start as it takes time to build up domain authority and rank for keywords. It's something to invest in later on.
Social media posts, are you sure you are posting good and engaging content? If you aren't this will be a waste of time so focus on posting good content that people will engage with.
In this case, paid ads can work really well to generate sales in a short time period.
I've detailed my main recommendations for you below:
| Area | Recommendation |
|---|---|
| Website User Experience | Improve navigation, design, and checkout process. Ensure mobile optimisation. |
| Feedback | Gather honest feedback from friends, family, and online communities. |
| Ad Copy | Refine ad copy to be clear, concise, and attention-grabbing. Highlight unique benefits. |
| Trust Signals | Add customer reviews, testimonials, security badges, and a clear returns policy. |
Paid Ads: This can work really well to generate sales in a short time period.
I remember one instance where we helped an eCommerce client achieve a 1000% Return On Ad Spend using Meta Ads. This shows the potential of paid advertising when done right.
It's a really competitive market, but you will find your own space within it.
These are just a few initial thoughts, of course, and there are many other things you could be doing to improve your results. It would really benefit you by working with someone with expertise in doing so.
If you'd like to discuss things in more detail, feel free to book in a free consultation with us. We can take a closer look at your website, your ads, and your overall strategy and give you some tailored advice. It really should help improve things!
Regards,
Team @ Lukas Holschuh
