Solved: No Adds to Cart on My Online Store

Hi there,

Saw your post about your e-commerce store and the trouble with getting people to add items to their cart. It's a really common problem, specially when you're just starting out, so don't be too discouraged. Getting 50 visitors a day from Google Ads is a decent start, it means something is working. The real puzzle, like you said, is figuring out why they aren't taking that next step.

I’ve had a good look through your site and your situation, and I wanted to give you some of my initial thoughts and a bit of guidance based on what we see all the time with new e-commerce brands. Hope it helps you figure out a path forward.

I'd say you need to fix the foundations first... your website.

Honestly, before you spend another pound on ads, I think the focus needs to be on the store itself. Sending paid traffic to a website that isn't optimised to convert is like pouring water into a bucket with holes in it. You're doing the hard work of getting people there, but the site is letting you down. Based on my look through rosettas.co, here's what I reckon is happening.

First, the site feels a little anonymous. It's clean, which is good for your aesthetic, but it lacks a bit of personality and, more importantly, trust. People are being asked to buy from a brand they've never heard of. Why should they trust you with their money? There's no 'About Us' page telling your story, no customer reviews or testimonials, no photos of your team or workspace. People connect with stories and other people. Right now, it just feel's a bit like a catalogue, not a brand. Adding customer photos (once you get some!), trust badges (secure payment logos etc.), and a proper 'About' page would make a world of diffrence.

Second, your product presentation could be stronger. The images are good quality renders, but they're quite sterile. They don't show the products in a real-life context. How big is that vase on a real dining table? What does that decorative object look like on a bookshelf next to some books? You need lifestyle shots. It helps customers visualise the product in their own home, which is a massive step towards wanting to buy it. You don't even need a pro photographer to start, a few well-lit shots with your phone in a nicely decorated corner of your own home would be better than just the renders on a white background.

My biggest bit of feedback on the site is your product descriptions. They're very basic, just listing materials and dimensions. You're not selling specs, you're selling a piece of design, a feeling, an aesthetic. You need to write copy that sells the dream. Instead of "Ceramic Vase, White", try something more evocative. Talk about how it brings "a touch of minimalist calm to a busy living room" or how its "sculptural form creates a striking focal point". This is where professional copy can make a huge impact. It's about shifting from describing what it *is* to what it *does* for the customer's home and mood.

Finally, a massive own goal here: you offer free shipping, but it's hidden away on a separate policy page! This is one of your strongest selling points. It should be in a banner at the very top of every single page, in your ad copy, everywhere. "FREE SHIPPING ON ALL ORDERS" is a powerfull incentive that removes a major barrier to purchase. Not making this obvious is probably costing you sales every single day.

You probably should rethink your Google Ads setup...

Okay, so once the website is in a better state, we can look at the ads. The fact you're getting clicks is good, but we need to make sure they are the *right* clicks.

You need to dive into your Google Ads account and look at the "Search Terms" report. This shows you exactly what people typed into Google before they clicked your ad. Are they typing things with buying intent like "minimalist white vase for sale" or "buy scandi decor online"? Or are they typing informational queries like "interior design ideas" or "how to style a bookshelf"? If it's the latter, you're paying for traffic from people who are just browsing for inspiration, not looking to buy right now. You need to be ruthless with adding these informational terms as negative keywords to stop wasting your budget on them.

The single biggest thing you're likely missing is a proper remarketing strategy. You have 50 visitors a day who have shown enough interest to click an ad and browse your site. These are your warmest leads! You absolutely must be showing them follow-up ads. For e-commerce, this means Dynamic Remarketing. This is where Google automatically shows people ads featuring the exact products they looked at on your store. It follows them around the internet (on other websites and YouTube) and reminds them of that lovely vase they nearly bought.

It can take an average of 7 touchpoints before a customer is ready to buy from a new brand. Your first ad is just touchpoint #1. Remarketing provides the other 6. I remember one campaign we worked on for a client selling cleaning products. We generated a 633% return on ad spend for them by implementing a proper multi-stage remarketing funnel. It's that effective.

You should also consider expanding beyond just Search ads. For an e-commerce store, Google Shopping ads are essential. They put your product, image, and price directly into the search results and the 'Shopping' tab. Performance Max campaigns can also work well, as they bundle all of Google's channels (Search, Shopping, YouTube, Display) into one campaign driven by AI, which is great once you have your conversion tracking sorted properly.

You'll need to find your audience where they hang out...

While Google is great for capturing people who are actively searching, you're selling highly visual products. Your ideal customers are almost certainly spending their time getting inspiration on visual platforms. You're missing a huge trick by not being there.

The most obvious one is Meta (Facebook and Instagram). People use Instagram specifically to discover new brands and shop for home decor. You could run beautiful image or video ads targeting users with interests like "Interior Design", "Home Decor", "Minimalism", or people who follow popular design accounts like The Design Files or Apartment Therapy. It allows you to get your products in front of people who fit your customer profile, even if they aren't searching for you right now. It's perfect for building brand awareness and driving initial website visits.

Even better for your niche, I'd say, is Pinterest. Pinterest is a goldmine for your niche, its where people go to plan there homes and create mood boards for future purchases. The intent on Pinterest is often very commercial. You can run ads that look just like regular pins, targeting users searching for "living room ideas" or saving pins related to "scandi decor". We had a client in women's apparel and by combining Meta with a strong Pinterest Ads strategy, we generated a 691% return for them. The principle is exactly the same for your products.

The perfect strategy ties this all together. You'd use Instagram and Pinterest for 'prospecting'—introducing your brand to new, relevant audiences. Then, you'd use Google and Meta Dynamic Remarketing to follow up with everyone who visits your site, reminding them of your beautiful products and nudging them towards that 'add to cart' button.

This is the main advice I have for you:

I know this is a lot to take in, so I've put the key action points into a simple table for you to work through.

Getting all of this right—the website fixes, the copywriting, setting up and managing complex campaigns across multiple platforms—takes a huge amount of time and specific expertise. It's very easy to waste a lot of money on ads if the foundations and the strategy aren't solid.

This is often where working with an expert can make all the difference, helping you get results much faster and avoid those costly early mistakes. If you'd like to have a more detailed chat about your brand and how we could help you implement a strategy like this, we'd be happy to book you in for a free, no-obligation consultation call.

Regards,
Team @ Lukas Holschuh