Solved: Objective Review Needed for AI Feature Ad Copy

Hi there,

I'm happy to give you some initial thoughts and guidance based on the ad copy and landing page you've got for your new AI-powered feature. It sounds like a pretty interesting and impactful feature, and I hope I can help you make sure your advertising for it is on point.

We'll need to look at the value prop...

Firstly, I reckon the main thing is that landing page copy needs to hammer home the point about time-saving. People can't be bothered with all the technical fluff. I remember with one SaaS client, we realised everyone just skimmed past anything too complex. They wanted to know how much faster their work would be, and if they could save money doing it even better. So, you've gotta really spell out exactly how this AI feature is going to reduce the hours spent sifting through LinkedIn Recruiter profiles. Numbers speak louder than tech babble. Talk about how much faster they'll be able to fill positions, or how many more candidates they can review in the same amount of time.

Another thing to consider is "are your ads going to the right person?" If your targeting is off, even slightly, you might be sending your ads to the wrong people. If they aren't the right people, you might not get your messages across even if the offer and the page are really convincing.

I'd say you need to tailor your messaging...

Secondly, who are you targeting with the ad copy? Is it heads of talent acquisition, recruitment managers, or the actual recruiters using LinkedIn Recruiter every day? This makes a huge difference, and its why you should really get your targeting on point before even beginning advertising. The message needs to speak directly to their specific pain points. Heads of talent are probably worried about bigger picture stuff like improving hiring yield and lowering costs per hire, whereas a recruiter just wants to fill positions quickly and easily. Make sure your ads are tailored to the individual you're targeting, so it resonates with them.

I remember we were working with a B2B software company who had great software but weren't seeing the results they needed. When we reviewed their account, it turned out they were talking about how their software was innovative. When they should have been speaking about how it was saving people's time and money.

You probably should use social proof...

Thirdly, have you got any testimonials ready? Even if it's from beta users raving about the feature, sticking those quotes on the landing page would build trust. Specifically, if they mention tangible benefits, not just how "innovative" it is. People tend to gloss over the innovation stuff. It's gotta be about what it does for them, how it helps them do their jobs better, and what problems it solves for them.

You'll need to improve your website...

Having had a quick look at your site and how you're describing the service, some trust badges could help: reviews and testimonials from customers, links to other sites where people have had good reviews or feedback on your business, social profiles, publications you've been featured in, your address and maybe more ways to contact you.

For instance, you might say something like: "We've helped [X number] of companies find top talent faster and more efficiently." Or, "Our AI-powered candidate suggestions have reduced time-to-hire by [Y percentage] for our beta users." These types of statements are easier to digest and they also prove the business' value.

I've detailed my main recommendations for you below:

Scaling a new software feature isn't always easy. From our experience working with other software companies, one of the main challenges is finding the right audience with the right message. I remember one instance where we worked with a software company and managed to secure B2B decision makers at a cost of $22 CPL with LinkedIn Ads. It's very likely that you'll see the same pattern, and need to test different messages on different audiences. Even with the points outlined above, you might find that what you expect to happen is quite different to what actually happens.

Hope that helps! If you'd like more in-depth help with any of this, feel free to book a free consultation with us - we can take a look at your accounts and work out the best way forward.