Hi there,
Thanks for getting in touch. I'm happy to give you some initial thoughts and guidance on your Pinterest ad performance.
We'll need to look at the visual appeal...
Pinterest is a very visual platform. Think of it like walking into a really fancy shop - if things don't look amazing, people won't stick around. So, let's start there. Are your images eye-catching? Are they high-quality? Do they really grab someone's attention as they're scrolling through their feed?
It's easy to overlook this, but blurry or poorly lit images are a real killer. I remember working with an ecom client who was initially using just product photos on a white background, then we switched to lifestyle shots of customers using the products. Suddenly they were seeing loads more engagement. It's all about showing people how your product fits into their life and what they're gonna get out of it.
Also, think about the overall aesthetic of your pins. Do they fit with the general vibe of Pinterest? Are you using colours and fonts that are appealing and on-trend? Consider checking out what other successful brands in your niche are doing on Pinterest and see what kind of visuals are resonating with their audience. The key is to blend in while still standing out.
I'd say you check your targeting...
Even if your images are stunning, they won't perform if they're being shown to the wrong people. Pinterest's targeting options can be a bit tricky, so it's worth double-checking to make sure you're not being too broad.
Think about your ideal customer. What are their interests? What kind of content do they usually engage with on Pinterest? Are there any specific keywords or topics they're searching for? Use this information to narrow down your targeting and focus on reaching the people who are most likely to be interested in your products.
One trick we've found useful is to start with a small, highly targeted audience and then gradually expand it as you gather more data. This allows you to test different targeting options and see what's working best before you start spending a lot of money on ads. Also, use Pinterest analytics to track the performance of your ads and see which demographics and interests are generating the most engagement.
Don't be afraid to experiment with different targeting strategies. You might be surprised at what works best. For instance, consider targeting people who have recently engaged with your competitors' content or who are interested in related products or services. This can be a great way to reach new customers who are already in the market for what you're selling.
You probably should test different ad formats...
Pinterest offers a variety of ad formats, each with its own strengths and weaknesses. Have you experimented with different formats to see which ones perform best for your products? Standard pins, video pins, carousel pins – they all have their place. Video pins can be very engaging, especially if you're showcasing your product in action. Carousel pins are great for showing off multiple products or highlighting different features of a single product.
It's worth testing out a few different formats to see what resonates most with your audience. Keep an eye on your analytics and see which formats are generating the most clicks, saves, and conversions. Then, focus on optimising those formats and creating more content that aligns with what your audience is responding to.
Also, think about the overall user experience. Make sure your ads are seamlessly integrated into the Pinterest feed and don't feel too intrusive. People are on Pinterest to discover new ideas and get inspired, so your ads should aim to provide value and be relevant to their interests.
You'll need to be patient...
Pinterest isn't always a platform for instant results. It often takes time to build momentum and see a significant return on your investment. It's not like Google where you can get conversions straight away if people are searching for a specific product or service. If you're not getting results immediately, don't get discouraged. Keep testing, keep optimising, and keep learning from your data.
One thing that can help is to focus on building a strong organic presence on Pinterest. Create a profile that's visually appealing and showcases your products in the best possible light. Regularly pin new content and engage with your followers. The more active and engaged you are on Pinterest, the more likely you are to attract new customers and drive traffic to your website.
Consider promoting your Pinterest profile on your other social media channels and on your website. This can help you reach a wider audience and drive more traffic to your Pinterest account. Also, make sure your website is optimised for Pinterest sharing. Add Pinterest share buttons to your product pages and blog posts to make it easy for people to share your content on Pinterest.
This is the main advice I have for you:
| Recommendation | Action |
|---|---|
| Visual Appeal | Ensure images are high-quality, eye-catching, and showcase products in use. |
| Targeting | Narrow down your target audience based on their interests, behaviours, and demographics. |
| Ad Formats | Test different ad formats (standard, video, carousel) to see which performs best. |
| Patience and Consistency | Be patient and consistent with your efforts, as it takes time to build momentum on Pinterest. |
Scaling campaigns like this can be tricky, and you might benefit from getting a fresh pair of eyes on your campaigns. We've helped loads of ecom businesses get some great results on different platforms. For example, I remember one client selling women's apparel for whom we achieved a 691% return using Meta and Pinterest ads. We do offer a free consultation where we can give you a more tailored strategy for your business.
Regards, Team @ Lukas Holschuh
