Solved: Sales Stuck at 3/Day on Facebook Ads

Hi there,

Thanks for reaching out. Honestly, the situation you've described is incredibly common and one of the most frustrating places to be in when you're trying to grow a business. Staring at the same low number of sales day after day while your ad spend disappears is enough to drive anyone mad. I'm happy to give you some initial thoughts and guidance based on what you've shared. The problem likely isn't just one thing, but a combination of a few foundational issues that are holding you back. We need to fix the base before we can even think about scaling.

First things first... We'll need to fix your account's foundations

Before we even touch your campaigns, targeting, or ads, we have to talk about the elephant in the room: your account getting disabled after hitting an $80 spend limit. Tbh, this is the single biggest problem you have right now, and it makes everything else almost irrelevant.

Think of it like this: you're trying to tune a high-performance engine, but someone keeps cutting the fuel line every few minutes. It doesn't matter how well you tune it; the car is never going to get up to speed. Facebook's algorithm works in a similar way. It has a 'learning phase' where it needs to gather data consistently over time to understand who your best customers are and how to find more of them. It typically needs about 50 conversions per ad set, per week, to exit this phase and start optimising effectively.

Your account is getting shut down after spending just $80. It's not learning anything. It's getting reset to zero every single day. You're effectively burning money in short, inefficient bursts without giving the system any chance to get smarter. This is why you're stuck.

Why is this happening? For new ad accounts, it's usually one of a few things:

• New Account Purgatory: Facebook is extremely cautious with new accounts to prevent fraud. They impose low initial spending limits to see if you're legitimate. Hitting this limit and getting disabled can sometimes be a signal to them that something is off.
• Payment Method Issues: Is your payment method a debit card, a pre-paid card, or a brand new credit card? Facebook prefers established credit cards from major banks linked to a business. Any inconsistency between your name, your card's name, and your business details can raise a red flag.
• Policy Red Flags: Even if you think you're following the rules, something about your website, landing page, or ad copy might be tripping their automated policy review. This is incredibly common.

Your first and only job right now is to solve this. Go into your Business Settings, make sure your business is fully verified, submit all the documents they ask for. Double-check your payment method is solid. Be prepared to contact Facebook support, which can be a painful process, but it's neccessary. Until your account can spend consistently without being disabled, any advice on scaling is purely theoretical. You have to fix the fuel line before you can win the race.

Okay, now let's talk about what success actually looks like for you...

Let's assume for a moment that you've fixed the account issue. The next question is, what are you actually aiming for? You said you want to "at least double" your sales, but what does that mean financially? Right now, you're getting 3 sales for around $80, which means your Cost Per Acquisition (CPA or CAC) is about $26.67.

Is that good or bad? The answer is... it depends entirely on your business maths. I've worked with eCom brands where a $27 CPA would be a dream come true, and others where it would bankrupt them in a week. The only way to know is to understand your Customer Lifetime Value (LTV).

The real question isn't "How many sales can I get?" but "How much can I afford to pay for a customer and still be very profitable?" Once you know that number, you're not just guessing anymore; you're making strategic decisions. Let's calculate it. In my experience, most founders don't do this, and it's why they struggle to scale their ads.

Play around with that calculator. If your numbers show you can afford to pay £50 for a customer, then your current $26.67 (£21) CPA is fantastic, and you should be trying to spend as much money as possible. If your max affordable CPA is only £15, then your ads are unprofitable, and no amount of scaling will fix a broken business model. You'd need to either increase your prices, improve your margins, or find ways to get customers to buy again. Knowing this number changes everything.

You'll need a simpler campaign structure that can actually learn

With an interrupted spend of just $80 a day, running three seperate campaigns is a recipe for disaster. You're splitting a tiny amount of data across too many places. The CBO (Campaign Budget Optimization) campaigns are probably fighting each other for budget, and the ABO (Ad Set Budget Optimization) test campaign is likely not getting enough spend to generate any meaningful results. You're making the algorithm's job impossible.

Once your account is stable, I'd strongly recommend simplifying. For the kind of budget you're talking about, you only need one campaign. Here's a structure we use for clients that are starting out or running on smaller budgets. It's designed to give the algorithm clear signals and enough data to actually work with.

This structure does a few important things:

• Consolidates Learning: All your budget and data is in one place, giving the algorithm the best possible chance to find you sales.
• Clear Funnel Stages: You have one ad set dedicated to finding new people (Prospecting) and another dedicated to converting people who've already shown interest (Retargeting). This is a fundamental marketing principle.
• CBO Works Best: CBO is designed for this. It will automatically shift your $100 budget towards the ad set that's getting you cheaper sales on any given day. You don't have to guess.

By putting all your ad creatives (your images and videos) inside these two ad sets, you also allow the algorithm to figure out which ad is resonating most with which audience. Simplify, consolidate, and let the system do the heavy lifting for you.

Your ads and offer is likely the real problem, not the settings

This is the part most people don't want to hear. Often, the reason ads fail has very little to do with the campaign settings, budget, or bidding strategy. It's because the offer is weak, the ad creative is boring, or the landing page doesn't build trust. You could have the most perfectly structured ad account in the world, but if you're selling something nobody wants, you'll still get zero sales.

Your ad has one job: to stop someone from scrolling and make them interested enough to click. It needs to speak directly to a problem they have. Your landing page has one job: to convince that interested person that your product is the solution and that they can trust you enough to buy it.

Ask yourself these brutally honest questions:

• Is my offer compelling? Is it just a product, or is it a solution to a real, urgent, or expensive problem for a specific group of people? We often find that campaigns that fail do so because of a lack of demand for the offer.
• Who am I actually talking to? Forget demographics. What is the nightmare that keeps your ideal customer awake at night? Your ad needs to speak to that pain. For example, you don't sell "a skincare product"; you sell "the confidence to go on a date without wearing makeup."
• Is my creative any good? Does it look professional? Does it grab attention in the first 3 seconds? Have I tested video, images, and carousels? I remember one campaign we ran for a women's apparel brand where we achieved a 691% return on ad spend, and a big part of that success came down to systematically testing different ad creatives on Meta Ads to see what resonated with their audience.
• Is my website trustworthy? When people land on your site, does it look legitimate? Are there reviews? Clear product photos? An easy checkout process? No spelling mistakes? Any friction here will kill your conversion rate.

Ultimately, your results are measured by Return On Ad Spend (ROAS). Are you getting more money out than you're putting in? A focus on just "number of sales" can be misleading if your AOV is very low. Use the calculator below to get a clear picture of your actual return.

So, you'll need this actionable plan to move forward...

Right, that's a lot of information. Let's boil it down into a clear, step-by-step plan you can follow. Don't try to do everything at once. Work through these in order. Each step builds on the last.

I've detailed my main recommendations for you below:

Working through this process methodically is how you get unstuck. It's not a quick fix or a magic button, but a process of building a solid foundation, understanding your numbers, and then testing systematically to find what works.

This is precisely the kind of challenge where professional help can make a massive difference. An experienced agency or consultant has been through this exact process hundreds of times. We can quickly diagnose the core issues, draw on experience from other accounts to know what creatives and angles are likely to work, and implement a testing structure that gets you to profitability much faster.

If you'd like to have a chat and get a second pair of expert eyes on your account, we offer a free, no-obligation initial consultation. We can walk through your campaigns together and give you some more specific advice. Feel free to book a call if that sounds helpful.

Hope this helps!

Regards,

Team @ Lukas Holschuh