Solved: Seattle Google Ads Not Converting? (The Real Reason)

Hi there,

Thanks for reaching out. I'm happy to give you some initial thoughts on why your landing page in Seattle might not be converting. It’s a common problem, but the fix is rarely about changing a button colour or tweaking a headline.

Often, the root of low conversion rates goes much deeper than the page itself. It usually points to a fundamental disconnect between your ad, your offer, and the real, urgent problem your ideal customer is trying to solve. Let's walk through how to diagnose and fix this properly.

Your Customer Has a Nightmare, Not a Need...

Let's be brutally honest. "People in Seattle" isn't a target audience. It's a location. The reason your ads aren't landing is because you're probably broadcasting a generic message to a generic group of people. To stop burning cash, you have to get incredibly specific about the *problem* you solve, not the person you sell to.

Forget the sterile, demographic-based profiles. "Companies with 50-200 employees" or "Homeowners aged 35-55" tells you nothing of value. It leads to ads that are so broad they speak to no one. You need to become an obsessive expert in your customer's specific, urgent, and expensive nightmare. Your Ideal Customer Profile (ICP) isn't a person; it's a problem state.

For example:

• A fractional CFO doesn't sell 'financial planning'. They sell a good night's sleep to a founder who is terrified of a cash flow crisis that could kill their company.
• A software agency doesn't sell 'code'. They sell relief to a Head of Engineering who's afraid her best developers will quit because their workflow is broken and inefficient.
• A home services company in Seattle doesn't sell 'electrical repair'. They sell safety and peace of mind to a new parent who just discovered faulty wiring in their nursery.

This isn't just semantics; it's the entire foundation of a campaign that actually works. Once you isolate that nightmare, your entire strategy changes. You're no longer just another service provider in Seattle; you're the only one who truly understands the stakes. You have to do this work first, or you have no business spending another dollar on ads.

We'll need to craft a message they can't ignore...

Once you know the nightmare, your ad and landing page copy needs to reflect it. Stop talking about yourself, your features, or your company history. Your copy has one job: to hold up a mirror to the prospect's pain and show them you have the specific cure.

One of the most effective copywriting frameworks for this is Problem-Agitate-Solve (P-A-S). It's simple and brutally effective.

1. Problem: State the nightmare you identified in the last step, clearly and directly.
2. Agitate: Pour salt in the wound. Describe the consequences of the problem. What happens if they don't solve it? Make it feel real and urgent.
3. Solve: Introduce your service as the clear, obvious solution.

Let's look at an example for a B2B SaaS product:

• Before (Feature-focused): "Our FinOps platform provides real-time cloud cost visibility and analytics." (Boring, speaks to no one).
• After (P-A-S): "Your AWS bill just arrived. It’s 30% higher than last month, and your engineers have no idea why (Problem). Now you have to justify the overspend to your CFO while your team is pulled away from product development to put out yet another fire (Agitate). Our platform is the bridge that gets you there. Start a free trial and find your first £1,000 in savings today (Solve)."

See the difference? The second example speaks directly to a Head of Engineering's nightmare. It creates an emotional connection and makes the solution feel like a life raft, not just another piece of software. Your ads and landing page need this kind of surgical precision in their messaging. Any potential customer from Seattle landing on your page should feel like you've been reading their mind. This is what seperates campaigns that work from those that fail.

I'd say you need to understand your numbers first...

Most businesses ask the wrong question. They ask, "How can I get my cost per lead lower?" The real question you should be asking is, "How high a cost per lead can I afford to acquire a truly great customer?" The answer is found in your Customer Lifetime Value (LTV). Without this number, you are flying blind.

LTV tells you what a customer is actually worth to your business over their entire relationship with you. Once you know this, you can make much smarter decisions about your ad spend. Suddenly, a £50 lead doesn't look so expensive if that customer is worth £5,000 to you.

Here’s a simple way to calculate it:

• Average Revenue Per Account (ARPA): What do you make per customer, per month/year?
• Gross Margin %: What's your profit margin on that revenue?
• Monthly Churn Rate %: What percentage of customers do you lose each month? (If you sell one-off products, you can use repeat purchase rate to estimate this).

The calculation is: LTV = (ARPA * Gross Margin %) / Monthly Churn Rate

This is the math that unlocks aggressive, intelligent growth. It frees you from the tyranny of chasing cheap, low-quality leads and allows you to focus on acquiring high-value customers, even if they cost a bit more upfront. It also informs how much you can really spend. I remember one campaign for a medical job matching SaaS client where we reduced their cost per user acquisition from £100 down to just £7. This kind of improvement becomes possible when you have clarity on what you can afford to spend, which is exactly what the LTV calculation gives you.

You probably should kill your 'Request a Demo' button...

Now we get to the single biggest reason landing pages fail: the offer. The "Request a Demo," "Contact Us," or "Get a Quote" button is perhaps the most arrogant and ineffective Call to Action in marketing. It presumes your prospect, who is busy and skeptical, has nothing better to do than book a meeting to be sold to. It's high-friction, low-value, and instantly positions you as just another commodity.

Your offer’s only job is to deliver a moment of undeniable value—an "aha!" moment that makes the prospect sell themselves on your full solution. You have to solve a small, real problem for free to earn the right to solve the whole thing.

This is your biggest conversion lever. Instead of asking for their time, give them something valuable first. For example:

• SaaS Company: A free trial (no card details) or a freemium plan. Let the product do the selling. I remember one software client for whom we generated 5,082 trials on Meta Ads, precisely because they offered a frictionless free trial.
• Marketing Agency: A free, automated SEO audit that shows their top 3 keyword opportunities.
• Data Analytics Platform: A free 'Data Health Check' that flags the top issues in their database.
• Corporate Training Company: A free 15-minute interactive video module on 'Handling Difficult Conversations'.
• A B2B Ad Consultancy (like us): A 20-minute strategy session where we audit failing ad campaigns for free.

By switching from a high-friction "ask" to a high-value "give," you completely change the dynamic. You build trust, demonstrate your expertise, and generate leads who are already convinced of your value. This will definately have a bigger impact on your conversion rate than any on-page tweak.

You'll need a clear action plan...

Fixing your landing page conversion rate isn't a mystery. It's a systematic process of aligning your targeting, message, and offer with your customer's reality. Trying to optimise a landing page without fixing these foundational elements is like rearranging deckchairs on the Titanic. It won't work.

You need to go back to basics and rebuild your approach from the ground up. It takes work, but it's the only way to build a predictable and scalable system for acquiring customers, whether in Seattle or anywhere else.

I've detailed my main recommendations for you below:

Executing this strategy correctly requires a level of expertise and focus that can be challenging to manage in-house while also running your business. It's not just about technical setup; it's about deep strategic thinking, compelling copywriting, and constant optimisation.

If you'd like to discuss how we could apply this framework specifically to your business and get your Seattle campaigns delivering the results you expect, we offer a completely free, no-obligation strategy consultation. We can take a direct look at your current setup and give you some more tailored advice.

Hope that helps!

Regards,

Team @ Lukas Holschuh