Hi there,
Thanks for getting in touch! Happy to give you some initial thoughts and guidance on your pet shampoo brush product and your current PPC campaign in Italy. I understand you're seeing some impressions but no conversions, and you're wondering whether to ditch the "pet brush" keyword. Let's break this down.
We'll need to look at keyword selection...
Ditch the "pet brush" keyword. Seriously. Now. You've already seen it's not working for you. 900 impressions and 6 clicks with zero orders? That's not just a low conversion rate; that's a conversion *absence*. It's costing you money, and it's likely hurting your quality score on the ad platform. Think of it like this: you're shouting into a crowded room, but no one's listening because you're not saying what *they* want to hear.
The problem is that "pet brush" is too broad. It's like advertising "shoes" when you sell hiking boots. Sure, some people searching for "shoes" might need hiking boots, but most are looking for trainers, sandals, or stilettos. You're attracting the wrong audience, and that's why they're not buying. You need to target people who are actively looking for a pet shampoo brush, not just any old brush.
I'd say you should try more specific keywords...
This is where you need to get creative. Think about the specific problem your brush solves. What words would someone type into Google (or whatever search engine you're using) if they wanted *exactly* what you're selling? Here are a few ideas:
- "Pet washing brush"
- "Dog shampoo brush"
- "Cat bath brush"
- "Pet grooming brush for wet hair"
- "Shampoo brush for dogs"
The more specific you are, the better. You might get fewer impressions, but the clicks you *do* get will be far more likely to convert into sales. It's better to have 10 highly qualified clicks than 1000 irrelevant ones, innit?
I recall working with a software client where we significantly reduced their Cost Per User Acquisition (CPA) from £100 to £7 by refining their keyword targeting on Meta and Google Ads. It's all about matching the right product with the right search query.
You probably should look at your ad copy...
Your keywords are only half the battle. Your ad copy needs to be just as specific and targeted. It needs to speak directly to the needs and desires of people looking for a pet shampoo brush. Don't just say "Buy our pet brush!" Say something like "Effortlessly wash your pet with our innovative shampoo brush! Gentle bristles massage and clean, leaving your furry friend squeaky clean and happy."
Highlight the unique benefits of your brush. What makes it different from other pet brushes? Is it the ergonomic design? The gentle bristles? The built-in shampoo dispenser? Whatever it is, make sure it's front and centre in your ad copy. A/B test different ad copy variations to see what resonates best with your target audience. It's also worth checking your landing page is up to scratch - are you selling them the dream or putting them off the sale?
You'll need to be patient...
Paid advertising isn't a magic bullet. It takes time to optimise. A week is barely enough time to collect meaningful data. Don't get discouraged if you don't see immediate results. Keep tweaking your keywords, keep monitoring your click-through rates and conversion rates, and keep testing different ad copy variations. Over time, you'll start to see patterns emerge, and you'll be able to fine-tune your campaigns for maximum profitability. Also, check what search terms people actually used before clicking your advert, and add them as new keywords to your campaigns.
Remember, Rome wasn't built in a day, and neither is a successful PPC campaign. Don't give up after just a week, yeah? Stick with it, keep learning, and keep optimising.
I've detailed my main recommendations for you below:
| Recommendation | Action |
|---|---|
| Keyword Selection | Ditch the broad "pet brush" keyword and focus on more specific terms like "pet washing brush" or "dog shampoo brush". Research relevant keywords. |
| Ad Copy | Craft compelling ad copy that highlights the unique benefits of your brush and speaks directly to the needs of your target audience. Mention that it's for 'wet' use. |
| Patience | Don't expect immediate results. Paid advertising takes time to optimise. Keep tweaking and testing, and you'll eventually find what works. |
Now, I know this is a lot to take in, and you might be wondering whether you can handle it all on your own. Running successful PPC campaigns requires a lot of time, effort, and expertise. If you're already busy running your business, you might not have the time or resources to dedicate to paid advertising. It's easy to waste a load of money if you don't know what you're doing.
That's where we come in. We're a paid advertising agency with years of experience helping businesses like yours grow their online presence and generate more sales. We have a team of experts who know exactly what it takes to create and manage successful PPC campaigns. We take the stress out of advertising so you don't need to worry.
And to give potential clients a real taste of the expertise they'll see going into their project if they decide to work with us, we offer a free initial consultation where we review their strategy and account together which usually is super helpful.
Hope that helps!
Regards,
Team @ Lukas Holschuh
