Hi there,
Thanks for reaching out. I'm happy to give you some initial thoughts and guidance on your situation with Blinds4Life. It sounds like you've had some initial success, but hitting a plateau is a common challenge for small businesses.
It's great that you've already tried a mix of marketing tactics, including Meta Ads, SEO, and door hangers. This gives us a good starting point to analyze what might be happening and where to focus our efforts. I've seen this sort of thing lots. Lets get into it.
Understanding the Plateau
Before diving into specific strategies, let's consider why you might be experiencing a slowdown. Several factors could be at play:
- Seasonality: Is there a seasonal aspect to your business? Window blind sales might naturally slow down during certain months.
- Ad Fatigue: As mentioned in one of my previous comments, your Meta Ads might be suffering from ad fatigue. If you've been running the same ads for a while, people might be tuning them out.
- Increased Competition: Have new competitors entered the market, or have existing competitors stepped up their marketing efforts?
- Economic Factors: Changes in the economy could be impacting consumer spending on home improvements.
Identifying the root cause is the first step to finding the right solution.
We'll need to look at traffic quality and your website...
You mentioned that you've tried SEO. A quick look at your website shows me that this is the area you'd need to focus most on. It's lacking content that would show up in search results, which means people won't be able to find your site when they're searching for blinds.
I've seen other companies have success by publishing "how to" guides. For example:
- How to install window blinds
- How to measure windows for blinds
- How to clean window blinds
By publishing these articles and blog posts, you'll start to show up in search results, and people will find your website. After reading one of the articles, they might decide to buy blinds from you.
I'd say you need to give it more time...
Don't give up on SEO just yet! It's a long-term strategy, and it can take several months to see results. I'd say you need to give it more time, or focus on other options to drive more sales quickly.
Ramping Up Meta Ads
Since Meta Ads were previously successful for you, let's explore how to revitalize them:
- New Creatives: Create fresh ad copy and visuals. Test different images, videos, and headlines. Consider user-generated content (UGC), as mentioned earlier.
- Targeting Refinement: Revisit your targeting. Are you reaching the right audience? Experiment with different interests, demographics, and behaviors. Lookalike audiences based on your existing customers can also be effective.
- Campaign Types: As suggested before, explore different campaign types. Search ads, display ads, social media ads, and shopping ads all have their strengths.
- Performance Metrics: Closely monitor your ad performance. Pay attention to CTRs, CPCs, conversion rates, and cost per acquisition (CPA). Identify areas for improvement.
Let's talk about your funnel and your website...
I did have a look at your website, and I do have some suggestions here. It may not be that intuitive, and I couldn't find a clear value proposition on the front page as to why I should buy from you over anyone else.
You should create a landing page that would clearly explain to your users the key benefits and value propositions of your window blinds, and why they should buy from you rather than anyone else. For example, do you offer:
- Free in-home consultation
- Free installation
- Superior materials
- Something else of value
I would try to highlight this at the forefront. You could use your landing page with Meta Ads to drive more traffic to your website.
Taking Action
To summarise my recommendations for you, I'd say:
Here's a table that gives an overview of the actionables that you should focus on to drive more sales to your window blinds website.
| Action | Details |
|---|---|
| Explore SEO (Search Engine Optimisation) | Focus on publishing how-to guides like "How to install window blinds" on your website |
| Focus on your landing page | Create a clear and simple landing page to drive more sales. The landing page should highlight clear value propositions and benefits to your users. |
| Revitalise Meta Ads | Try UGC videos, retargeting, and create fresh ad copies. |
How We Can Help
While I've provided some initial guidance, implementing these strategies effectively can be challenging. It requires expertise in ad platform management, website optimization, and conversion rate optimization.
I've run quite a few campaigns for B2C services and eCommerce. For example, we helped a subscription box company achieve a 1000% return on ad spend, and an outdoor equipment client drive 18,000 website visitors through a well-structured campaign. I know how to build a B2C website to convert more sales.
If you'd like personalized assistance with scaling your blinds business, we'd be happy to help. We can conduct a comprehensive audit of your current marketing efforts, develop a tailored strategy, and implement it on your behalf.
I would be happy to book in a free consultation with you where you can ask me any questions you like, and I will do my best to answer them.
Regards,
Team @ Lukas Holschuh
