Solved: Stalled Growth for AI Platform, Need Marketing Help

Hi there,

Really happy to give you some initial thoughts and guidance on your platform. It sounds really promising, but getting that message across in a crowded market can be a real challenge.

We'll need to look at your current positioning...

First off, it sounds like you're already sitting on a decent user base, so you've clearly got *something* right. 10,000 users is nothin' to sniff at.

The biggest thing you need to consider when selecting an agency is whether they truly understand your product. Selling predictive analytics, especially in a sector like retail which is being absolutley bombarded with AI solutions right now, requires a nuanced approach. You mentioned the challenges of selling AI solutions; this is exactly where an agency needs to have a deep understanding.

It's vital that the agency you choose can grasp the complexities of your platform and articulate its value proposition in a way that resonates with enterprise clients. If they can't, its gonna be an uphill battle, tbh. I'd suggest giving any potential agency a thorough grilling, make them present back to *you* how your product works, what problem it solves, and how it benefits retailers in clear, concise terms. This should show you if they truly understand your tech, or whether they're just throwing around buzzwords.

I remember one client, a B2B SaaS business, came to us wanting to scale their ad spend. Before we even discussed ads, we spent time understanding their software and how it helped their users. It turned out they hadn't clearly defined their value proposition. We dedicated two weeks to refining their messaging before launching any campaigns. That investment paid off significantly.

I'd say you focus on the benefits...

Features tell, benefits sell. Especially to larger enterprise clients who have different motivations to individual users. Instead of focusing on the algorithms and technical specifications, concentrate on the tangible business outcomes that your platform delivers. Think in terms of:

I'd suggest demonstrating *exactly* how your platform helps retail clients achieve these outcomes and give *specific* examples and case studies. Back everything up with data and quantifiable results.

I recall working with a client who had developed a logistics platform. Initially, they focused on the technical aspects, but it wasn't resonating. Once we shifted the messaging to highlight benefits like "reduced shipping costs by 15%" and "improved delivery times by 20%", we saw a significant increase in engagement.

You probably should review your sales process...

Selling to enterprise clients is a completely different ballgame than targeting individual users or smaller businesses. The sales cycles are longer, there are more stakeholders involved, and the decision-making processes are more complex. A good agency will understand this and tailor its approach accordingly.

Make sure that any agency you approach has *extensive* experience in B2B sales and has a proven track record of success in generating leads and closing deals with enterprise clients. Ask them about their strategies for nurturing leads, building relationships with key decision-makers, and navigating the complexities of the enterprise sales process.

I remember one B2B SaaS client where we generated a high volume of leads, but their sales team struggled to convert them. We identified the need for sales training, better CRM integrations, and a revised sales process. It highlighted that successful advertising is only one piece of the puzzle.

Don't just look at the top-level metrics, dig deeper and try and understand the *whole* funnel. How many leads are converting into opportunities? What's the average deal size? What's the customer lifetime value? With these insights you can optimise *everything* for maximum ROI.

You'll need to consider your website and messaging...

Your website is often the first impression that potential clients will have of your business, so it needs to be polished. I'd spend time ensuring that it's *clear*, *concise*, and *compelling*. Highlight the key benefits of your platform, showcase your case studies, and provide social proof in the form of testimonials and reviews.

A good agency can help you with this, but you need to ensure that the foundations are there first. I'd spend some time looking at competitors' websites, what do they do well? What could they improve? How are they positioning themselves?

We're currently working with a software client whose ad performance was limited by weak website copy. We're creating new website copy that clearly communicates the benefits of their product. Getting the messaging right is crucial for converting ad traffic into leads. A/B testing landing pages is also essential.

I've detailed my main recommendations for you below:

It's a lot to take in, I know. Scaling a software platform, especially in a competitive field like AI, isn't easy. You need the right expertise, the right strategy, and the right execution. That's why a lot of businesses like yours will choose to partner with an agency that has a proven track record.

I can't do everything without knowing your business inside and out, but I'd be happy to schedule a free consultation and give you a more tailored assessment of your current situation, and discuss the kind of results we've been achieving for other similar software clients. For example, we drove 4,622 registrations at $2.38 Cost Per Registration for a B2B Software using Meta Ads.

Regards,
Team @ Lukas Holschuh