Hi there,
Thanks for getting in touch! Happy to give you some initial thoughts and guidance on how to market your SaaS product. It sounds like you've put a lot of work into building a cool tool.
Let's break down a few key areas we can look at to get some traction.
We'll need to look at defining your Ideal Customer Profile (ICP)...
First things first, nail down your ideal customer profile (ICP). Who *exactly* is going to get the most value from your tool? You mentioned remote teams, virtual assistants, and small businesses, which is a good starting point, but let's get more specific. Think about their:
->Industry: Are there particular industries where remote teams or VAs are more common?
->Company size: What size companies are most likely to need your tool? (e.g., 1-10 employees, 10-50 employees)
->Job titles: What are the job titles of the people who would be using your tool? (e.g., project manager, operations manager, executive assistant)
->Pain points: What are their biggest pain points when it comes to managing tasks, notes, and deadlines?
The clearer you are on your ICP, the better you'll be able to target your marketing efforts. It's like aiming with a rifle instead of a shotgun.
I'd say you should choose the Right Ad Platform...
Once you know who you're targeting, you can figure out where to reach them. Since your SaaS tool is B2B-focused, LinkedIn Ads is worth considering. It's usually more expensive than other platforms, but you can target very specific job titles, industries, and company sizes. This lets you reach the right decision-makers within your ICP and LinkedIn Ads can be worth the extra spend.
I remember working with a client running a software platform targeted at B2B decision makers, and we found that LinkedIn Ads worked really well, bringing in leads at a cost of $22 each.
Google Search Ads could also be a good option, *if* people are actively searching for a solution like yours. Think about the keywords they might be using (e.g., "task management tool for remote teams," "virtual assistant productivity app").
You probably should start with A/B Testing your Landing Page...
Your landing page is the first thing people will see when they click on your ad, so it needs to be good. Here's what it should do:
->Clearly explain the value proposition: What problem does your tool solve, and how does it make people's lives easier?
->Highlight the key features: Focus on the features that are most relevant to your ICP. It's got to connect with their pain points.
->Include a call to action: What do you want people to do? Sign up for a free trial? Request a demo? Make it easy for them to take the next step.
I've run quite a few campaigns for B2B SaaS, and a completely free trial usually works best to get people in the door. Then you can onboard them, nurture them, and upsell them to a plan later. To get people interested, you need a landing page with persuasive copy. We use a copywriter for this with experience writing for SaaS, which is a great way to get a good page that sells your product.
You'll need strong Ad Creatives...
Your ads need to grab people's attention and make them want to click. Here are a few tips:
->Use strong visuals: Use high-quality images or videos that show off your tool. If you need to, invest in some good photography.
->Write compelling copy: Use clear, concise language that speaks to your ICP's pain points. One angle to consider: focus your ad copy *tightly* on the "multiple clients, gigs, or side projects" angle.
->Include a clear call to action: Tell people what you want them to do (e.g., "Try it free," "Get started now"). Make it easy and obvious.
Remember to A/B test different ad creatives to see what works best. Try different headlines, images, and calls to action. It's like running a science experiment to see what works. We've had several SaaS clients see really good results with UGC videos, so there are lots of angles to test there as well.
I've detailed my main recommendations for you below:
| Recommendation | Action |
|---|---|
| Define your Ideal Customer Profile (ICP) | Research and document the specific characteristics of your ideal customer (industry, company size, job titles, pain points). |
| Choose the Right Ad Platform | Consider LinkedIn Ads for targeted B2B reach or Google Search Ads if people are actively searching for your solution. |
| Start with A/B Testing your Landing Page | Create a landing page that clearly explains the value proposition, highlights key features, and includes a compelling call to action. |
| Ad Creatives | Use strong visuals, write compelling copy, and include a clear call to action. |
Scaling a SaaS product can be tricky, and it sounds like you are running into some of the common challenges - getting the right people to see your product and website. It's tough, but hopefully these initial thoughts help you get a good start. It might be worth getting someone with expertise in scaling software campaigns involved. We've helped several SaaS clients improve their funnel, split test, find winning audiences, get better conversions and lower costs. It could be worth booking in a free consultation where we review your strategy and account together.
Regards,
Team @ Lukas Holschuh
