Solved: Tips and Tricks for Lead Generation with Facebook Ads

Hi there,

Thanks for reaching out! I'm happy to give you some initial thoughts and guidance on your Facebook Ads strategy for your website development company. I understand you're looking for alternatives to cold calls and emails, which can be draining.

Let's break down some ways you can make Facebook Ads work for you. I'll touch on targeting, ad creatives, landing pages, and some common pitfalls to avoid.

We'll need to look at your ideal customer persona...

First things first, you've gotta nail your targeting. Think about who you're really trying to reach. Just blasting ads at everyone isn't going to cut it, you'll waste a lot of money. Facebook's targeting options can be pretty powerful, but you need to use them right.

Here's who I'd suggest targeting:

-Business Owners: Obvious, right? Small business owners are always looking to improve their online presence.

-Marketing Managers: These are the people who actually make the decisions about website development in larger companies.

-IT Managers/Heads of IT: Again, in bigger firms, these guys will have a say. Especially if you're offering more technical solutions.

Interests to Target:

-Small Business: Broad, but it's a good starting point.

-Digital Marketing: These people are already aware of the importance of a good website.

-SaaS (Software as a Service): If you specialise in web apps, this is a must.

-Cloud Computing: Similar to SaaS, relevant if you offer cloud-based solutions.

-E-commerce: Target store owners. A good website is critical for them.

Now, don't just lump everyone into one big ad set. Split 'em up! Create separate ad sets for each of these audiences. That way, you can see which one's performing best and focus your budget there. Testing is definately important here, you'll wanna see what works best. I'd say, allocate a little bit of budget to each group and see who bites. Don't be afraid to ditch the underperformers quickly.

One thing to note: Facebook's interest targeting isn't perfect. Sometimes you'll get people who are only vaguely interested in the topic. So, keep an eye on your metrics and refine your targeting as you go.

I'd say you focus on video ads...

Alright, now for the ads themselves. This is where you can really make or break things. Cold, boring ads aren't going to cut it. You need to grab people's attention and convince them that you're the solution to their problems. Think about how your business helps them, don't go on about features they might not understand.

My top suggestion: Video Ads.

Why video? Because they're engaging! People are much more likely to watch a short video than read a wall of text. Plus, you can pack a lot of information into a short space of time. For example, you can show the results you've gotten for your clients.

Some video ideas:

-Problem/Solution: Start by highlighting a common website problem that businesses face (e.g., "Is your website costing you leads?"). Then, show how you can solve it.

-Case Studies: Got some success stories? Show them off! People love seeing real results. Before and after shots of websites are always a winner.

-Testimonials: Let your happy clients do the talking for you. Nothing builds trust like a good testimonial.

-Behind the Scenes: Give people a glimpse into your company culture and your process. It makes you more relatable.

Keep your videos short and sweet. Aim for 15-30 seconds max. People have short attention spans, especially on social media. Also, make sure your videos are visually appealing. Good lighting, clear audio, and professional editing can make a big difference.

I think you can even get away with making short videos with your phone these days. The important thing is to get the message across, you don't need a huge production budget.

Ad Copy:

Your ad copy is just as important as the video. It needs to be clear, concise, and compelling. Use strong headlines and a clear call to action. I’d recommend keeping it short and punchy.

Here are some headline ideas:

-"Is Your Website a Lead Magnet?"

-"Stop Losing Sales with a Slow Website!"

-"Get a Website That Converts."

Call to Actions:

-"Get a Free Consultation."

-"Learn More."

-"Request a Quote."

One other tip: Always A/B test your ads. Try different headlines, different videos, different calls to action. See what works best for your audience. It might be worth having a look at competitor's ads to see what messaging they are using.

You probably should test different landing pages...

Don't drop the ball at the last minute! Your landing page is where people will ultimately decide whether or not to become a lead or a customer. It needs to be up to scratch. Make sure your site is fast, it's mobile friendly and it's easy to navigate!

Here's what your landing page needs:

-Clear Headline: This should match the headline in your ad. You want people to know they're in the right place.

-Compelling Copy: Explain the benefits of your services and why people should choose you.

-Visuals: Use high-quality images and videos to showcase your work.

-Social Proof: Include testimonials, case studies, and logos of clients you've worked with.

-Call to Action: Make it easy for people to contact you or request a quote. A clear, prominent button is a must.

Lead Capture Form:

I'd say, make it as simple as possible. The more fields people have to fill out, the less likely they are to complete the form. Ask for the bare minimum: Name, Email, Phone Number (optional).

You can always ask for more information later, during the sales process. What info do you actually need? A phone number so you can call them? The company website? Think about your sales process before you set up your form.

Landing pages are where you can really shine. Don't use your homepage for your ads! Create a specific landing page and show people you understand their needs.

Test, Test, Test!

Just like with your ads, you need to test different landing pages. Try different headlines, different layouts, different calls to action. You'd be suprised what works.

Conversion Tracking:

Make sure you have conversion tracking set up properly. This will allow you to see which ads and landing pages are generating the most leads. It's absolutely essential for optimising your campaigns.

We use Google Analytics to track conversions, but there are other tools you can use as well. Facebook Pixel is useful for this, it's definately worth looking into.

This is the main advice I have for you:

The above should give you a good start for your Facebook campaigns. This is how we start when working with clients and gets them some decent results pretty quickly.

Paid advertising can be tricky and it's easy to make mistakes that cost you money. You might want to consider getting some expert help, especially at the start.

We offer a free initial consultation where we review your strategy and account. It's a good way to get a feel for our expertise and see if we're a good fit for you. Feel free to get in touch if you're interested.

Regards, Team @ Lukas Holschuh