Hi there,
I'm happy to give you some initial thoughts and guidance on your dropshipping store and Google Ads performance. I understand you're not breaking even after running ads for two months and are unsure whether the problem lies with your website or the Google Ads campaign itself. I'll try to give you as much tailored advice as I can.
Let's break this down into a few key areas:
We'll need to look at traffic quality and your website...
First off, it's crucial to understand where users are dropping off. Are you getting the right kind of traffic? High bounce rates and low time-on-site figures are big red flags. If you have Google Analytics set up, dig into the behaviour flow to see where people are exiting your site. This will show you if there's a specific point where users are getting stuck.
I just had a look at your website and I can see a few things that might be the issue. A client of ours had a similar issue once and it was their product descriptions that needed the most work. I'd say the same goes for your business, as the product images don't seem professional enough to encourage sales.
Here's a breakdown of potential issues and solutions:
| Problem Area | Possible Symptoms | Recommended Actionable Solution |
|---|---|---|
| Ad Copy & Targeting | Low CTRs, high CPCs, irrelevant traffic | Revamp ad copy to be more compelling and targeted. Refine keyword selection and targeting criteria in Google Ads. Are you targetting the right demographic? |
| Website User Experience | High bounce rate, low product page views | Improve website load speed, particularly on the start page. Simplify navigation and ensure a clear path to product pages. |
| Product Presentation | High product page views, low "add to cart" | Invest in high-quality product photography. Write detailed and persuasive product descriptions. |
| Trust & Credibility | Low conversion rates, abandoned carts | Add trust badges (reviews, testimonials, secure payment logos). Include contact information and address for transparency. |
| Pricing & Offers | Abandoned carts, low sales volume | Evaluate pricing compared to competitors. Consider offering discounts, promotions, or free shipping. |
I'd say you need to give it more time...
Two months isn't a huge amount of time in the world of online advertising, especially for dropshipping where competition can be fierce. It takes time to test different ad creatives, refine targeting, and optimise your website. Don't get discouraged too soon. It's also worth considering that your website is in both Dutch and Belgium, have you created campaigns tailored for these two markets? I'd suggest you segment them to give you more control and insights for each.
I'd recommend to give it another month to see if you can tweak anything to make the results better. If after this point you're still struggling, I'd say it's time to pull the plug.
I remember one client, we had to go back and rewrite their website copy and retake their product photos before ads would work for them. They thought the ads were the problem when in actual fact, it was the products themselves!
Consider running ads on a different platform
Google Ads isn't the only platform you should use, there are plenty of other solutions to get you the sales you want. You could try Etsy ads as many people go on this website specifically to purchase. Or you could try Facebook/Instagram ads. We've had some success with software clients using both Meta and Google Ads. For example, we helped a software client get 5082 Software Trials at $7 per trial using Meta Ads.
Don't be afraid to ask for help
Scaling dropshipping businesses isn't a walk in the park. It can be a steep learning curve and it might take some time to get your website and ads right. We've worked with all sorts of businesses over the years. I remember a SaaS client that we worked with got 3,543 users at £0.96 each using Google Ads. So don't give up!
We'll also need to think about your targeting...
Are you certain that your keywords and targetting options accurately reflect your ideal customer? I would suggest you analyse which keywords have been used to find your website and make purchases to give you a clearer idea of what to target going forward. You may find that these are different from what you thought, I've seen this happen multiple times before.
You need to test different campaign types. E.g. with search ads, you can target people searching for the different types of products that you offer. With PMax, you get some display placements as well. Display and social media ads could be a good option to reach people that aren't actively searching. And shopping ads will place your products in the shopping tab which can work well for people searching for specific products.
Hope this helps! Good luck with your dropshipping business!
Given the complexities and specific challenges you're facing, you might want to consider getting expert help. An agency experienced in dropshipping and Google Ads can offer a fresh perspective, identify hidden opportunities, and implement advanced strategies to boost your ROI.
We're always happy to have a chat and see if we can help. We can offer a free consultation where we can delve deeper into your specific situation and provide tailored recommendations.
Regards,
Team @ Lukas Holschuh
