Hi there,
Thanks for reaching out. I'm happy to give you some initial thoughts and guidance on your situation. Launching a fintech app in London is a pretty exciting but also daunting prospect - especially with all the competition. Let's get into it.
We'll need to look at the current market situation...
The first thing I'd say is that London's fintech scene is absolutely buzzing, but that also means it's incredibly noisy. Loads of startups are trying to grab the same eyeballs. Your organic social media traction is a good start, but to really cut through, you'll need a well-thought-out PPC strategy. Expecting immediate ROI is where most go wrong; the first few months will be about testing different approaches to see what resonates with your target audience.
I remember one client, a software company, came to us looking to increase their user base. We found that improving their website and adding persuasive copy to their landing pages significantly improved the quality of leads and conversions. I’d recommend starting there!
I'd say you should focus on a robust landing page...
Conversion rates are a different kettle of fish altogether. A lot depends on how slick your app is and whether it genuinely solves a problem for users. A clunky app or a poor user experience will kill your conversion rates faster than you can say "fintech." Think about your onboarding process – is it seamless? Is the app intuitive to use? These things matter just as much, if not more, than the ads themselves.
Building trust is also key. Given you're dealing with people's finances, you need to show that your app is safe and reliable. Things like security certifications, clear privacy policies, and customer testimonials can all help. I've seen startups add trust badges to their landing pages. This can really boost conversion rates.
You probably should test different ad formats and targeting
When it comes to PPC, a targeted approach is essential. Are your ideal users experienced investors or newbies? Are they interested in specific investment strategies like ethical investing or high-growth stocks? Tailoring your ad copy and targeting to these segments can significantly improve your results. I always reccommend A/B testing; experiment with different ad formats, headlines, and calls to action to see what works best.
Video ads, in particular, can be really effective for showcasing your app's interface and unique features.
You'll need to nail down your targeting
One campaign we worked on involved a software client, where we targeted users who were actively searching for specific solutions, which proved to be a very effective way to reach potential users who were already interested in what the client had to offer. I'd definitely recommend testing out different ad formats, such as video ads showcasing the app's interface.
Also I would say, don't be afraid to experiment with different ad platforms. While Google Ads is the obvious choice for search traffic, platforms like Meta, TikTok, and Apple Ads can be valuable for reaching a younger, more diverse audience. We helped a software, events, sports, and eLearning app achieve over 45,000 signups at under £2 cost per signup across Meta Ads, TikTok Ads, Apple Ads, and Google Ads. Each platform has its unique strengths and weaknesses, so it's important to test and see what works best for your app.
I can't stress enough the importance of tracking and analytics. You need to closely monitor your PPC campaigns to see what's working and what's not. Look at metrics like cost per click, conversion rate, and customer acquisition cost to identify areas for improvement. Don't be afraid to adjust your strategy based on the data. Remember, PPC is an ongoing process of testing, learning, and optimising.
I've detailed my main recommendations for you below:
| Recommendation | Actionable Steps |
|---|---|
| Improve Landing Page | Make sure the page is clear, easy to navigate, and highlights the key benefits of your app. Include clear calls to action and trust signals to build credibility. |
| Refine Ad Targeting | Identify specific segments of your target audience based on their interests, investment goals, and demographics. Tailor your ad copy and creative to resonate with each segment. |
| Experiment with Ad Formats | Try out different ad formats, such as video ads, image ads, and carousel ads, to see what performs best. Video ads can be particularly effective for showcasing your app's interface and features. |
| Track and Analyse Results | Monitor your PPC campaigns closely to see what's working and what's not. Look at metrics like cost per click, conversion rate, and customer acquisition cost to identify areas for improvement. |
Scaling a fintech app in a competitive market like London is challenging, but it's definitely achievable with the right strategy and execution. Be prepared to invest time and resources in testing and optimisation, and don't be afraid to seek expert help when needed. These campaigns do tend to need constant monitoring so they don't just tank. A lot of time and effort is needed to get them up to scratch and then keep them there.
I'm happy to hop on a free consultation call with you to discuss your specific needs and challenges in more detail. We can then explore how our team can help you achieve your growth objectives with paid media.
Regards,
Team @ Lukas Holschuh
Lukas Holschuh
Founder, Growth & Advertising Consultant
Great campaigns fail without expertise. Lukas and his team provide the missing strategy, optimizing your entire advertising funnel—from ad creatives and copy to landing page design.
Backed by a proven track record across SaaS, eLearning, and eCommerce, they don't just run ads; they engineer systems that convert. A data-driven partnership focused on tangible revenue growth.
