A few initial thoughts on your agency's situation
Hi there,
Thanks for reaching out. I've had a look over the situation you're in. It's a tough spot to be in, trying to get predictable sales going when cash is tight. I'm happy to give you some initial thoughts and guidance based on my experience running these sorts of campaigns. Hopefully it'll give you a bit of clarity.
The main thing to remember is that paid advertising isn't a magic wand, especially in B2B. It's an engine you have to build piece by piece, and if one part is faulty, the whole thing sputters. Let's look at the parts.
You probably should stop thinking about ad spend... for now
First off, let's tackle your main question: "if they are not converting at $40 a day will they move at $200?"
The brutally honest answer is no. Absolutely not. Pouring more money on a fire that isn't catching will just burn your cash faster. This is probably the single biggest mistake people make. They think spend equals results, but it doesn't. Spend only amplifies what's already there. If you have a system that converts, more spend gets you more conversions. If you have a system that doesn't convert, more spend gets you more... nothing.
Think of it like this: where are people dropping off? You're spending $40 a day. Are you getting clicks?
-> If you're getting very few clicks (a low Click-Through Rate or CTR), then your ads themselves are the problem. The creative (the image/video) or the copy isn't grabbing anyone's attention or isn't relevant to the audience you're showing it to.
-> If you're getting clicks but no one is booking a call, then the problem is almost definately your landing page or your offer. People are interested enough to click, but when they see what's on the other side, they lose interest.
Spending $200 a day will just get you more expensive clicks that go nowhere. You have to diagnose and fix the root problem first. I remember working with a SaaS client who was convinced they just needed a bigger budget. They were burning cash. We paused everything, rebuilt their landing page and re-thought their offer. Only then did we scale the spend. You're right to want to test first, but you need to know what you're testing for.
I'd say you need to rethink your offer and funnel
You mentioned you've built a funnel for a low-ticket and a high-ticket offer. For an agency selling to other businesses, especially high-ticket, a rigid, automated "funnel" can be a real problem.
High-ticket B2B sales are about relationships and solving complex, specific problems. A business owner isn't going to drop thousands on a service from an ad without a proper conversation. The goal of your ads shouldn't be to make an instant sale, but to *start a conversation*. Your entire process should be geared towards getting a qualified prospect on a call with you.
That means your 'funnel' might just be: Ad -> Landing Page -> Book a Call. Simple as that. Forget complex email sequences and tripwire offers for now. You need cash, and high-ticket clients are the way to get it. Your low-ticket offer sounds like a distraction at this stage. It might be your long-term vision, but right now it's pulling focus from what your agency needs to survive: high-value clients.
I've seen this with other agencies. They try to sell a small, fixed-price product when what businesses really want is a custom solution. They're not looking for a product, they are looking for a partner to solve an urgent need. Your ads and landing page need to reflect that. You're not selling a widget; you're selling expertise and a solution.
We'll need to look at your landing page and creative
You said you think your creative and landing page are good. With respect, you're probably too close to it to judge properly. I've run quite a few campaigns for B2B services, and the landing page is almost always the weakest link.
It needs to do one job: persuade your ideal client that you understand their problem and are the right person to solve it, and then make it incredibly easy for them to book a call. That's it.
-> The Headline: Does it speak directly to a painful problem your ideal client has? Or is it generic like "Marketing Services for Businesses"? It needs to be specific.
-> The Copy: Is it all about you ("We do this, we have that...") or is it about them ("You're probably struggling with X, which is costing you Y...")? We had a B2B SaaS client whose website was all about their amazing features. Nobody cared. We rewrote it to focus on the *benefits* - saving time, reducing errors, increasing profit. Conversions went up imediately. You might need professional copy. It goes a long way.
-> The Call to Action (CTA): Is "Book a Free Consultation" or "Get a Custom Proposal" front and centre? Is it obvious what the next step is? Or is it hidden away?
-> Trust Signals: Do you have any testimonials, case studies, logos of past clients? Anything to show you're a legitimate, credible business? If you got by on word-of-mouth, you must have some happy clients. Use them.
Your ad creative needs to align with this. It should stop the scroll and echo the main pain point you're solving on the landing page. A simple image ad with a strong headline can work just fine. You don't need a Hollywood production.
You'll need a better targeting strategy
Targeting by job titles alone on Facebook is notoriously unreliable and expensive. Many people don't list their real job title, or the data is outdated. It's a very blunt instrument.
You need to think more deeply about your ideal client persona. What do they *do*? What software do they use? What publications do they read? Who do they follow?
For B2B markering, you need to get creative. Instead of just "CEO" or "Marketing Manager," think about layering interests. For instance:
-> Interest 1 (Platform): People interested in 'Shopify' or 'WooCommerce'.
-> Interest 2 (Behaviour): Who are also 'Business page admins'.
-> Interest 3 (Tools): And are also interested in 'Klaviyo' or 'HubSpot'.
Someone who matches all three of those is far more likely to be your ideal client than someone who just has "Owner" in their profile. This is how you find your audience. You have to build a profile of them through the interests and behaviours available. It takes testing. You need to create seperate ad sets to test different audience themes.
I remember one campaign we ran for a B2B software client targeting decision makers. We got their Cost Per Lead down to $22 using a similar layered approach on LinkedIn. It's about finding proxies for your ideal customer. Broad targeting won't work for you until your account has gathered a ton of conversion data, which you don't have yet.
This is the main advice I have for you:
Getting this right is a process of systematic testing, not just throwing money at it. Here’s a breakdown of what I'd focus on.
| Area of Focus | The Current Problem | Recommended Action |
| Ad Spend | Believing more spend will fix a non-converting ad. You're borrowing this money, so every dollar counts. | Keep spend low ($20-$40/day) until you have a positive signal. Use it for testing, not for scaling. Don't increase it until you have proof of what works. |
| Offer & Funnel | Focus is split between low and high-ticket. High-ticket offer is being pushed through a rigid funnel that likely doesn't suit B2B sales. | Pause the low-ticket offer entirely. Focus 100% on the high-ticket service. Simplify the funnel to: Ad -> Persuasive Landing Page -> Book a Call. The goal is conversations, not automated sales. |
| Landing Page | You beleive it's "good," but it's not generating calls. It's likely not persuasive enough or focused on the client's problems. | Get brutal, honest feedback from your target audience. Rewrite the copy to focus on benefits, not features. Make the CTA unmissable. Add trust signals (testimonials, etc.). |
| Targeting | Using broad job titles on Meta is inefficient and costly. It's not reaching the right people. | Develop detailed client personas. Use interest and behaviour layering to find your audience. Test different audience combinations in seperate ad sets to find winners. |
| Expectations | Goal of 5 high-ticket clients in 2 months from scratch is extremely ambitious and could lead to poor decisions under pressure. | Adjust your goal to be about acheiving a consistent flow of qualified sales calls first. The clients will follow. Sucess in month one might just be 5-10 good calls booked. |
Why you might want to consider expert help
Look, you're right to want to DIY this to start, especially with a tight budget. But as you can see, there are a lot of moving parts. Each one requires expertise to get right, and getting one wrong can sink the whole campaign, wasting the money you've borrowed.
Working with a specialist isn't just about handing over the work. It's about avoiding the costly mistakes, speeding up the testing process, and implementing strategies that are proven to work. It's about getting to that predictable engine of sales calls much faster than you could on your own. Given that you need to get this right to fund your agency, the cost of getting it wrong yourself might be higher than the cost of getting expert help.
If you'd like to chat in more detail and have us take a proper look at your ads and landing page, we offer a free initial consultation to see if we can help. It might give you the roadmap you need to move forward with confidence.
Regards,
Team @ Lukas Holschuh
