Solved: Website Launched 2 Months Ago Has No Leads Yet

Hi there,

You reached out looking for some advice – you've been running Google Ads, Facebook Ads, doing SEO, content, all the good stuff for about two months since your website went live, but haven't landed any leads yet. That's definitely a tough spot to be in, and I know how frustrating it can be when you're putting in the work and the results just aren't there.

Based on my experience seeing similar situations, especially when getting started, if you're getting zero leads across multiple channels like paid search and social, the most likely place to focus your attention isn't necessarily just on driving more traffic or tweaking ads endlessly right now. It's usually what happens after people click and land on your site.

Let's Talk About Your Website and Offer

Think about it this way: you're spending time and/or money to get people to visit your online shop. If that shop isn't welcoming, if it's confusing, if the products aren't clearly displayed, or if there's no clear way to actually buy something (or in your case, become a lead), people are just going to leave.

I've seen this time and again. For example, we worked with a B2B SaaS client who had a killer product, but their website didn't really explain the value prop clearly, their call-to-action was buried, and crucially, they didn't offer a free trial like their competitors. We could drive targeted traffic from LinkedIn and Google all day, but conversions were terrible until they overhauled the website and offered a proper free trial. Once the website was fixed, the same traffic started converting really well.

So, honestly, the very first thing I'd look at hard is your website and what you're offering visitors to become a lead. Ask yourself some blunt questions:

• Is it immediately obvious what you do, who you help, and what the main benefit is for them?
• Is the one main action you want them to take (e.g., fill out a form, schedule a call, download a guide) crystal clear and easy to find? This is your primary 'Call to Action' (CTA).
• Why should they become a lead now? Is there a compelling offer? A free consultation, a demo, a useful resource, a discount, an audit? Just having a "Contact Us" form usually doesn't provide enough incentive.
• Does your website look professional and trustworthy? Things like clear contact info, testimonials, security badges, social proof, or just a modern, well-designed layout can make a big difference to someone's confidence in you. Poor design, slow loading times, or lack of key info can make people bounce instantly.

If your website isn't effectively convincing visitors to take that next step and become a lead, you're essentially pouring traffic into a bucket with a hole in it. You have to fix the bucket first.

And What About the Traffic Quality?

Once you're confident the website is doing its job, then it's worth drilling down into the traffic sources. Zero leads across all channels could suggest traffic issues too, but it's less likely to be the only problem if you're actively running campaigns.

For Google Search Ads, are the keywords you're targeting exactly what someone who needs your service or product would type in? If you're too broad, you'll get irrelevant clicks. Check your search terms report regularly to see what actual searches triggered your ads.

For Facebook Ads, are you targeting the right audience? Even with good targeting, people on Facebook usually aren't in a "buying now" mindset like they might be on Google Search. Your ad creative and copy need to grab their attention and make that offer (the one on your website) really appealing. If your Click-Through Rate (CTR) is really low on your ads, it might mean your ads aren't resonating with the audience you're showing them to, or maybe you need to test different visuals, messaging, or audiences altogether.

However, as I said, zero leads points strongly back to the conversion point itself. It's hard to judge traffic quality if the destination isn't equipped to handle it.

Patience vs. Fixing the Foundation

You mentioned maybe it's still early and you just need to keep going. Yes, online marketing definitely requires patience and persistence. Optimising campaigns, building SEO authority, and creating content takes time to show significant results. We've had software campaigns that got results quickly (£0.96 users, $7 trials), but many B2B cycles are longer and require more work to optimise over time.

However, if the foundation – your website's ability to convert – isn't solid, just doing more of what you're currently doing is unlikely to suddenly generate leads. It's like trying to push a car that's stuck; pushing harder in the same way won't help if the brakes are still on. You need to release the brakes (fix the website/offer) first.

Once your website converts at even a modest rate (say, 1-3% of relevant visitors), then applying more time and effort to scaling traffic, optimising campaigns, and testing different approaches will actually start yielding results.

So, What Should You Do Next?

My strongest recommendation right now, based on what you've shared, is to make an honest, critical assessment of your website and the offer you present to potential leads.

Here's a summary of actionable steps:

Focus intensely on making your website a conversion machine first. Get that bit right, and you'll likely see those first few leads come through, even if it's just a trickle. That trickle is crucial – it shows you the core path is working. Then you can concentrate on turning the trickle into a flow by optimising your ads, SEO, and content strategies over time.

Getting all the elements of an online lead generation funnel to work together can be complex. It involves blending persuasive marketing, technical setup, and data analysis. Identifying the real bottleneck when things aren't working is often the hardest part, and it's easy to waste effort optimising the wrong thing.

This is where sometimes having another pair of experienced eyes can be invaluable, someone who's seen these patterns before and can quickly diagnose where the system is breaking down.

I hope this helps clarify where might be best to focus your energy right now.

Team @ Lukas Holschuh