Hi there,
Thanks for reaching out! Happy to give you some initial thoughts and guidance on those video ads. It sounds like you're hitting a common problem – clicks but no sales – and you're right to question those spinning product videos. They often just don't cut it these days, do they?
Let's break this down a bit.
We'll need to look at why your videos aren't converting...
Firstly, let's talk about those product-only videos. You're getting clicks, which means people are initially interested, but something is clearly putting them off before they buy. Think about *why* someone might click on your ad in the first place. What problem are they trying to solve? Are you actually showing them how your product solves it?
A spinning product video might show what the product *is*, but it doesn't show what it *does*. It doesn't connect with the viewer on an emotional level. It doesn't build trust. It's just...there. People need to *see* the product in action. They need to imagine themselves using it and feeling the benefits. Think about *benefits* not just features.
I remember working with a client who sold cleaning products, and they initially focused on product shots. After switching to videos that demonstrated the product's cleaning power, they saw a 190% increase in revenue due to a 633% return on ad spend.
I'd say you consider User Generated Content (UGC)...
Now, about those presenter costs – £800-£2500 *is* a lot, especially when you're trying to get off the ground. That brings us to the question of real presenters vs. AI.
Forget the expensive professional presenters for now. There are other, more cost-effective ways to get real people into your videos. Have you thought about user-generated content (UGC)? Reach out to your existing customers – the ones who already love your product – and ask them to film themselves using it. Offer them a discount or a freebie in exchange. People trust other customers more than they trust brands.
UGC is great because it's authentic, relatable, and often surprisingly good quality. It doesn't need to be perfect. In fact, sometimes the slightly rough-around-the-edges feel is part of its charm. Plus, it's a lot cheaper than hiring a professional.
I remember working with a women's apparel brand that achieved a 691% return on ad spend after using UGC videos on Meta and Pinterest ads. Customers loved seeing real people of different shapes and sizes wearing their clothes. It made the brand feel more accessible and trustworthy.
You probably should be wary about AI presenters...
As for AI presenters, I'm a bit more sceptical. I haven't tried that Keevx tool myself, so I can't speak to its quality. But my gut feeling is that people can usually tell when something is AI-generated, even if it's not immediately obvious. And when they do, it can damage trust. People want to connect with real humans, not robots.
The other thing to consider is that AI is still quite limited in its ability to create truly engaging content. It might be able to read a script, but it can't replicate the nuances of human emotion or the ability to respond naturally to questions or comments.
That said, if you're really strapped for cash and you're willing to experiment, it might be worth giving AI presenters a try. But go in with realistic expectations and be prepared to tweak your videos based on feedback. Also, the using it only on desktop sounds like a red flag to me, I'd always want something that's mobile friendly.
You'll need to stick with human testimonials if possible...
Ultimately, the best approach depends on your budget, your target audience, and your product. But if I were you, I'd focus on getting real people into your videos, even if it means starting small with UGC. Authenticity and relatability are key to building trust and driving sales.
Consider a strategy that includes:
- -> Genuine customer testimonials
- -> "How to" videos showing real people using the product
- -> Behind-the-scenes footage of your company
Here's a quick breakdown of my main recommendations:
| Issue | Recommendation | Reasoning |
|---|---|---|
| Low sales despite decent CTR | Replace spinning product videos with videos featuring real people | People connect with humans and are more likely to trust them. |
| High video production costs | Explore user-generated content (UGC) | Authentic, cost-effective, and builds trust. |
| Considering AI presenters | Be cautious; people can often detect AI, which can damage trust. Start with human testimonials if possible. | Human connection is vital for sales; AI may lack the emotional nuance needed. |
Hope this gives you a bit of clarity. Sometimes an external opinion can help you get a new perspective and think of new ideas you can implement.
Scaling campaigns and improving conversion rates, whether it is about ads or website design, is something we do every day. If you wanted a more tailored solution, we offer free initial consultations to discuss your situation in more detail and see if we might be a good fit to work together.
Regards,
Team @ Lukas Holschuh
