Solved: Meta Ads Running, But Generating No Leads

Hi there,

Really happy to give you some initial thoughts on your Meta Ads "no leads" situation. It's a common issue, and the good news is that there are usually several things you can tweak to get things moving in the right direction. It's likely not just one problem but a combination of elements that needs addressing.

We'll need to look at your landing page...

First off, you've got to make absolutely sure your landing page is up to scratch. I've seen so many Meta Ads campaigns fail because the landing page is a disaster. Think about it from the user's perspective: they click on your ad, expecting to find something awesome, and then they land on a page that's slow, clunky, confusing, or just plain ugly. What do you think they're gonna do? They're gonna bounce, mate, and you've just wasted your ad spend.

Page speed is absolutely key, especially on mobile. Use Google's PageSpeed Insights tool to check your page speed and see where you can improve things. Optimise your images, minify your code, and use a caching plugin.

Make sure your offer is crystal clear as well. What are you offering, and why should people care? Use strong headlines, persuasive copy, and high-quality visuals to grab their attention and get them excited. And for god's sake make it mobile-friendly! Most people are browsing on their phones, so if your landing page looks like crap on mobile, you're losing out on a huge chunk of potential leads. Test it on different devices to make sure it looks good and works well.

I'd say you need to review your ad targeting...

Next up, you've gotta think about your targeting. You might have the best landing page in the world, but if you're showing your ads to the wrong people, it's not gonna matter one bit. You need to properly define who your ideal customer is:

-> What are their demographics?

-> What are their interests?

-> What are their pain points?

Once you've got a clear picture of your ideal customer, you can use Meta's targeting options to reach them. You can target by interests, demographics, behaviours, and even custom audiences based on your existing customer data. And don't be afraid to test different audiences. Experiment with different targeting options to see what works best. You might be surprised at what you find.

I recall one client finding success by switching from broad targeting to focusing on very niche interests.

You probably should be thinking about lead magnets...

Sometimes people aren't ready to buy straight away. They might be interested in what you're offering, but they're not quite ready to pull the trigger. That's where lead magnets come in. A lead magnet is something valuable that you offer in exchange for people's email addresses. This could be a free ebook, a free consultation, a discount code, or anything else that your target audience would find useful.

The idea is to get people on your email list so that you can nurture them with email marketing. Send them regular emails with valuable content, special offers, and updates about your products or services. That way, when they're ready to buy, you're top of mind.

You'll need to address your Ad Copy and Creatives...

If people aren't clicking on your ads, it could be that your ad copy and creatives aren't compelling enough. You need to grab people's attention and make them want to learn more. Use strong headlines, persuasive copy, and high-quality visuals that are actually relevant to your ideal customer.

Test different ad copy and creatives to see what resonates best with your audience. Try different headlines, different images, different videos, and different calls to action. You might be surprised at what works. And make sure your ads are relevant to your landing page. There's nothing worse than clicking on an ad that promises one thing and then landing on a page that delivers something completely different. Make sure everything is aligned and consistent.

Look at your performance metrics in the Meta Ads Manager. Are your click-through rates (CTR) low? This could indicate that your ad copy or creatives need improvement. Are your conversion rates low? This could indicate that your landing page or offer needs improvement.

But you should still test different ad copy and creatives to see what resonates best with your audience.

You probably should consider retargeting...

Only a small percentage of people will convert on their first visit to your website. That's why retargeting is so important. Retargeting allows you to show ads to people who have already visited your website or interacted with your ads. This keeps your brand top of mind and reminds them to come back and take action.

You can retarget people who have visited specific pages on your website, people who have added items to their cart but haven't checked out, and people who have engaged with your ads on social media. Use different ad copy and creatives for your retargeting campaigns than you use for your initial campaigns. You want to remind people of what they missed and encourage them to take the next step.

It's important to exclude conversions from your retargeting campaigns as well. If someone has already converted, there's no need to keep showing them ads.

I've detailed my main recommendations for you below:

Hopefully this advice gives you some direction and concrete actions that you can start to implement straight away.

Paid advertising can be tricky and there's lots of elements that go into it which is why you might want to consider getting expert help and advice. Agencies like mine provide initial free consultations and account reviews to give you a taste of the expertise you'll see going into your project if you decide to work with us.