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Lukas Holschuh
Founder, Growth & Advertising Consultant
Great campaigns fail without expertise. Lukas and his team provide the missing strategy, optimizing your entire advertising funnel—from ad creatives and copy to landing page design.
Backed by a proven track record across SaaS, eLearning, and eCommerce, they don't just run ads; they engineer systems that convert. A data-driven partnership focused on tangible revenue growth.
Featured Content
LinkedIn Ads for SaaS: The Complete Growth Blueprint
Struggling with LinkedIn Ads for SaaS? Discover the blueprint to predictably acquire customers by defining your ICP's nightmare and crafting high-value offers.
January 22, 2026Solved: Need LinkedIn Ads Agency for B2B SaaS in London
I'm trying to find an agency that know how to run LinkedIn ads for B2B SaaS, but I'm having a tough time finding someone in London that get it.
January 22, 2026Solved: Video ads or still images on Facebook Ads?
I'm trying to figure out if I should make video ads or just use still images on Facebook. Because it's a newer solution to business problems, I'm thinking of using still images to get a simple message across to users. What do you all recommend?
January 22, 2026Find the Best PPC Consultant in London: Expert Guide
Tired of PPC 'experts' who don't deliver? This guide reveals how to find a results-driven PPC consultant in London, spot charlatans, and ensure a profitable ad strategy.
January 22, 2026B2B Social Media Advertising: Generate Leads on LinkedIn & Meta
Unlock the power of B2B social media advertising! This guide reveals how to choose the right platforms, target your ideal customers, craft compelling ads, and optimize your campaigns for lead generation success.
January 22, 2026Fix Failing Facebook Ads: The Ultimate Troubleshooting Guide
Frustrated with Facebook ads that burn cash? This expert guide reveals why your campaigns fail and provides a step-by-step strategy to turn them into profit-generating machines.
January 22, 2026Building Your In-House Paid Ads Team vs. Hiring an Agency: A Founder's Decision Framework
Struggling to decide between an in-house team and an agency? Discover a founder's framework that avoids costly mistakes by focusing on speed, expertise, and risk mitigation. Learn how a hybrid model with a junior coordinator and the agency will let you scale faster!
January 22, 2026The Founder's Playbook: Using Paid Ads to Validate Your Offer
Burning cash on an unproven idea? Discover how paid ads can validate your offer *before* launch. Learn to define your ICP's nightmare + craft an irresistible offer!
January 22, 2026The Complete Guide to Meta Ads for B2B SaaS Lead Generation
B2B SaaS ads failing? You're likely making these mistakes. Discover how to fix them by targeting pain points and offering instant value, not demos!
January 22, 2026Google Ads vs. Meta Ads: A Data-Driven Framework for E-commerce Brands
Struggling to choose between Google & Meta ads? E-commerce brands, discover a data-driven framework using LTV. Plus: Target search intent & ad creative tips!
January 22, 2026The Small Business Owner's First Paid Ads Campaign: A Step-by-Step Guide
Struggling with your first paid ads? It's likely you're making critical foundational mistakes. Discover how defining your customer's 'nightmare' and LTV can unlock explosive growth. Plus: high-value offer secrets!
January 22, 2026The Complete Guide to Google Ads for B2B SaaS
B2B SaaS Google Ads a money pit? Target the WRONG people & offer demos nobody wants? This guide reveals how to fix it by focusing on customer nightmares.
August 15, 2025The Ultimate Guide to Stop Wasting Money on LinkedIn Ads: Target Ideal B2B Customers & Drive High-Quality Leads
Tired of LinkedIn Ads that drain your budget and deliver poor results? This guide reveals the common mistakes B2B companies make and provides a proven framework for targeting the right customers, crafting compelling ads, and generating high-quality leads.
July 26, 2025Solved: Best bid strategy for new Meta Ads ecom account?
Im starting a new meta ads account for my ecom company and im not sure what bid strategy to use.
July 18, 2025All Content
Solved: Can't Create Facebook Lookalike Due to Purchase Event
I am running into a problem trying to create a lookalike audience from my Facebook Pixel purchase event. Facebook says it's only received 66 purchase events in the last 60 days, but thats wrong! I have had around 800 orders during that time. Facebook says my lookalike source needs at least 100 people in the same country, but I just cant get it to work.
November 25, 2025Solved: Facebook Ads Clicks Without Sales, No Add to Cart
I launched a Facebook ad campaign and im getting clicks for cheap, like $0.5 CPC, but I'm not getting any sales or even add to carts! I targeting is broad, with no specific interests. What am I doing wrong?
November 25, 2025Solved: Facebook Ads Pixel Inactive for Some Ads
I'm having a weird problem with my Facebook Ads. I've got four ads running, but only one of them shows the pixel as active in Ads Manager. The others just have a dash, even though I set them all up the same way. I'm not sure whats going on.
November 25, 2025Solved: Facebook CPMs are $100 - When Will They Drop?
I'm seeing CPMs at $100 targeting the USA. I know that my creative is good so quality is not the issue. It's Black Friday, but I am wondering when CPMs on Facebook ads will go down again.
November 25, 2025Solved: Facebook Ads Exit Learning Phase Costing Too Much?
I launched Facebook ads but my cost per purchase is $170. I would need to spend $1200 a day to get 50 conversions in a week. Should I raise my daily budget to $1200 per day to try and exit the learning phase?
November 25, 2025Solved: Testing New Creatives in Facebook Ad Sets
I am running a sales campaign on facebook ads, and I tested 2 ad sets with different targeting options. One was broad, and the other was focused on one interest. The interest targeting one is doing better but I don't know whether I should add new creatives to the same ad set?
November 25, 2025Solved: Etsy Shop Facebook Ads Not Converting to Sales
I'm running Facebook ads to drive traffic to my Etsy shop, but I'm not seeing any sales. I'm getting link clicks, but no one is buying. I'm not sure what I'm doing wrong and could really use some help understanding why my ads aren't converting.
November 25, 2025Solved: Finding Top Performing Ad Copy Variations
I am running a bunch of addz with diffrent 'primary text's. I need to figure out which variation is doin the best so I don't waist money on the add copy that dusnt do so good.
November 25, 2025Solved: Optimizing Facebook Ads Retargeting Strategy
I'm having trouble with my Facebook Ads retargeting. I got 250 add to carts, 160 checkouts but only 50 purchases last month. I don't wanna decrease my prices for new customers, so is there is another option other then offering discounts? Also, would making a look alike audience help?
November 25, 2025Solved: Running Multiple Ads in Facebook CBO Campaign
I'm running a CBO on Facebook for action figures and getting some sales. I want to test other products within that same interest, but im not sure if adding more ads will cause overlap or mess up my current performance.
November 25, 2025Solved: Meta Ads Campaign Not Exiting Learning Phase
I'm having trouble with my Meta ads campaign for Spotify conversions using a Linktree. My cost per conversion is too high at $4 in T1/T2 countries, and the learning phase isn't showing up. I'm worried that a previous global traffic campaign with 200k impressions in India messed up the Meta AI.
November 25, 2025Solved: Campaign Structure - Separate or Group Countries?
I'm trying to figure out if I should group European countries together in my Facebook Ads campaigns or make separate campaigns for each. I'm worried that because countries have different cultures, they might not optimise well together. I'm wondering what you think.
November 25, 2025Solved: Choosing the Right Facebook Ads Event for Sales
I am running facebook ads for the first time and I'm completely lost! I have a pixel but I have not set up any events yet. Facebook identifies a form submission as 'SubscribedButtonClick' in the test phase, but I don't see this event when setting up my sales campaign. Also, how does facebook decide which button to optimize for if I assign the same event to multiple buttons?
November 25, 2025Solved: Low Facebook Ads Conversions, High CPR
I created some ads on Facebook for the first time and I'm not getting any orders, even though I have link clicks. I'm spending £4 a day on each ad, and my CPR is low, but I have zero sales. Should I stop the ads that arent doing as well? im confused.
November 25, 2025Solved: Low ROAS on Facebook Ads Despite High Spend
I increased my Facebook Ads budget to $1000 a day for Cyber Monday, but I'm only getting a 0.50 ROAS. I've spent $1k with only 17 purchases. Should I keep spending to see if it improves, or should I change tactics? My CPMs are about $100 in the USA, and I'm thinking of expanding to other countries to lower them. All my purchases are coming from one demographic.
November 25, 2025Solved: Traffic Ads Beat Conversion Ads. Why?
I’m so confused. My traffic campaign is doing way better then my conversion campaign? I spent $1500 LESS and im making the same money? Hows this possible?
November 25, 2025Solved: Best way to test Facebook Ad creative?
I just managed to completely confused myself now, what is the right way to do creative testing? I have been testing creative with multiple ad sets for different tests in 1 campaign. Lately I have seen multiple people saying, that facebook is running maximum of 1 ad per ad set and that the other ads are not turned on in the ad set. What am I suppose to do?
November 25, 2025Solved: Facebook Ads Underperforming on Cyber Monday
My facebook ads were doing good, but then today, Cyber Monday, they are doing so bad with no sales. Is anyone else ads messed up too?
November 25, 2025Solved: Facebook Ads Too Broad for Small Budget?
I'm wondering if my Facebook ads are too broad, especially with my smaller budget. I'm targeting all woman in the USA for my baby clothes ecomm store. Its like 138 million people. I'm not sure if I should narrow it down more or just let Meta do its thing.
November 25, 2025Solved: Algorithm or Manual Targeting for Facebook Ads?
I'm wondering if i should let the Facebook Ads algorithm find my customers, or should i target the customers on my own? I been running ads for about a week, but I'm not sure if i should continue with this current adset, or start making changes now if i wanna hone in on the profit.
November 25, 2025Solved: Update Adset or Duplicate Campaign on Facebook?
I've been running a succesful FaceBook campaign for a long time, but now its starting to have worse perfromance. I'm not sure if I should duplicate the campaign with new creatives or make changes inside the old adset. What should I do?
November 25, 2025Solved: Cross-posting Ads on Facebook and Instagram?
I'm new to Facebook ads and not sure if I should cross-post ads to both Facebook and Instagram, or create seperate ads for each. When I cross-post, it seems like not all options are there. Should I just do each posting individually?
November 25, 2025Solved: Facebook Ads Sales Dropped After 'Christmas' Update
I dont get it i had 14 sales yesterday and now 1 today. I changed Black Friday on my website to “Christmas sales” and I scaled my add up by 20% yesterday. Why this is happening to me? I have 114 clicks and 7 add to carts atm
November 25, 2025Solved: Scaling Facebook Ads CBO Campaign Correctly
I need you to help me. My CBO campaign on Facebook Ads has been performing really well this week with a daily budget of $144. I scaled it by 20% four days ago, and I'm wondering if I should scale it again today by another 20%. I'm worried about potentially messing things up, but at the same time, I really want to scale. Any thoughts on what I should do?
November 25, 2025Solved: Same Creative Across Multiple Ad Sets?
I'm wondering if its a bad thing to use the same creative across multiple ad sets. I have an image that does really well for one intrest, and I wanna test it for a few others but im worried it will affect the original ad set's performance. Will it?
November 25, 2025Solved: Facebook Ads Bid Caps Giving Expensive Leads
I dont understand FaceBookAds bid caps. I launched a campaign with a daily budget of $500 and put a bid cap to $80 max, but im getting leads for $250 each?? How is this possible? Whats the point of even setting bid caps then?
November 25, 2025Solved: Improve Facebook Ad Quality Ranking Below Average
My new Facebook video conversion campaign has a Quality ranking thats below average, even though engagement and conversion rates are ok. What can I do about it? Should I just let it run as is?
November 25, 2025Solved: Optimize Facebook Ads for Purchases vs. Leads?
I'm having a hard time setting up my facebook ads. My purchase conversion funnel is long, and I get so many leads but not many purchases. Should I optimize my FB campaigns for purchases even with very little data, or optimize for leads and see what happens? I just wish I knew if lead events even help the algorithm when optimizing for purchases.
November 25, 2025Solved: Improve Ad Performance (Low Conversions)
I've had a conversion ad running for 5 days with a 1.93% CTR, a 0.94 CPC, and a 0.54% link click CTR. I've only had 8 add to carts and 1 conversion. Should I stop and change my creative or keep it running and hope for better results?
November 25, 2025Solved: Facebook Ads Traffic Dries Up After First Hour
I'm running ads for an apparel brand, and every time I launch a new ad, I get a sale in the first hour, but then the traffic dies down completely. Its all threw Meta, so the ads are going to Facebook / IG. Can someone help?
November 25, 2025Solved: Best Ad Placements? Use Automatic Placements!
I'm trying to figure out which ad placements work best for lead generation. I've been using Facebook and Instagram feeds and Reels, but I'm wondering if I should switch to automatic placements. Does anyone have any recomendations or experience with what placements generate the most leads?
November 25, 2025Solved: Facebook Lookalike Audience Insufficient Data Fix
I'm having problem with facebook look alike audience. I have purchases and view content in events data but when I create lookalike it gives insufficient data. It showing few purchases than i actually had on my pixels, like far less than data actually have.
November 25, 2025Solved: Dynamic creative ads campaign skipped learning phase
I started a dynamic creative ads campaign and after only 6 hours I already got 15 purchases, and my ads arent in the learning phase anymore. Is there no learning phase for dynamic creative ads?
November 25, 2025Solved: Optimizing Facebook Ads for Highest Value/ROAS
I'm trying to optimize my Facebook ads for highest value or ROAS for my home decor store, but I'm not sure if i am doing it right. My artwork ranges from $49.99-$574.99. and I don't know how to optimize for that. Any help?
November 25, 2025Solved: Low Digital Course Sales Despite Good CPL
Hi, I'm running ads for my £487 digital course, and my cost per lead is £4.22, which seems okay, but I haven’t got any sales yet. I'm not sure whats a good cost per lead or what to do.
November 25, 2025Solved: Boost Instagram Carousel Post Engagement on Facebook
I am trying to increase engagement on my Instagram carousel post, but the standard object only allows for images and reels placement. Also, native boost has high CPMs. What can I do?
November 25, 2025Solved: Facebook Conversion Ads with $1000/Day Budget
I wanna run Facebook conversion ads but I'm not sure who to contact. I have a budget of $1000 per day and need some serious guidance, cause i dont wanna throw money away.
November 25, 2025Solved: Changing CTA Font in Facebook and Instagram Ad Stories
How do I change the font in the ad stories CTA? I currently have a CTA for "Learn More" but the font is not pretty and uses a font that does align to our brand fonts. Can I change the stories CTA font at all when setting up an ad?
November 25, 2025Solved: Best Way to Spend $1k Facebook Ads Budget
I'm trying to figure out the best way to spend my ads budget. I have $1k for facebook ads to sell tickets, but half of it wont come untill April, for the event in May. Wondering if its best to spend a little each day or save it all for a bigger push later.
November 25, 2025Solved: Facebook Ad Reach of 100,000 – What Does It Mean?
I'm running a Facebook Ad and it reached over 100,000 people. I'm not really sure what that means, though. Does a high post reach actually tell me anything about the ad's performance or the awareness its creating?
November 25, 2025Solved: Scaling Facebook Ads for Newsletter Sign-Ups
I'm running a Facebook ad for newsletter sign-ups with a budget of one dollar per day. When I increased the budget to two dollars, the number of sign-ups didn't increase; instead, the cost per click just doubled. I dont know why that happened, and I'm looking for ways to effectively scale this ad to get more sign ups.
November 25, 2025Solved: Adding New Ad Set to Existing Facebook Campaign
I'm worried about adding new ad sets into my running Facebook ABO campaign. Will it mess up the performance of my current winning ad sets or send them back into the learning phase? Should I create a separate campaign instead? Im not sure, does you all know?
November 25, 2025Solved: Scaling Facebook Ads Without Ruining Performance
I'm trying to figure out the best way to scale my Facebook Ads. I have a campaign doing well, but I'm worried about ruining its performance if I increase the budget too much or restart it. Should I shut it off and relaunch a new one with a higher budget, or is there a better way?
November 25, 2025Solved: Add New Creatives to Advantage+ Campaign?
I'm running my ads mainly on the Advantage+ Campaign and I dont want to re enter the learning phase again, if i add new creatives. Should i make a new campaign or add them in my previous campaign?
November 25, 2025Solved: Scaling Facebook Ads without Resetting Learning?
I'm running a profitable ad on Facebook at $20/day for a week. I'm worried that if I increase the budget, it will reset the learning phase. How can I scale my ad spend without causing this reset?
November 25, 2025Solved: Agency vs. Freelancer for Facebook Ads Growth?
I've fired my agency after two years of poor results and am unsure whether to hire another agency or a premium boutique freelancer. My brand spends over $2K+/day, and performance is declining. My previous agency didn't provide in-depth troubleshooting or customized solutions, and I'm looking for advice on choosing the right path forward.
November 25, 2025Solved: Facebook Ads Targeting for Accessible Travel
I'm trying to run Facebook ads for my accessible travel services (WAV/HAV car rentals in Europe) but I cant seem to find any direct targeting options for wheelchair users or people with mobility problems. What do I do?
November 25, 2025Solved: Facebook Ads Not Spending or Reaching Audience
My Facebook ads for wooden tableware aren't spending or reaching anyone. Last month, they were great, but now nothing is happening even with a bigger budget. Also, Meta suggests changing to a shopping+advantage campaign. Im not sure why its not working now?
November 25, 2025Solved: Facebook Ads Spend Skewed to Lower Conversion Ad
Hi, I'm having a problem with my Facebook ads. I have 2 ads in one ad set, and they're basically the same but with a slight change to the media. The ad that's getting less conversions is getting more spend. Can anyone explain why this is happening?
November 25, 2025Solved: Ad Duration Strategy for Mobile Bike Shop
I'm not sure how long i should run my ads for my new mobile bike shop. Should I run them weekly, from Monday to Sunday, or is there a better way? What is the best ad duration?
November 25, 2025