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Lukas Holschuh
Founder, Growth & Advertising Consultant
Great campaigns fail without expertise. Lukas and his team provide the missing strategy, optimizing your entire advertising funnel—from ad creatives and copy to landing page design.
Backed by a proven track record across SaaS, eLearning, and eCommerce, they don't just run ads; they engineer systems that convert. A data-driven partnership focused on tangible revenue growth.
Featured Content
LinkedIn Ads for SaaS: The Complete Growth Blueprint
Struggling with LinkedIn Ads for SaaS? Discover the blueprint to predictably acquire customers by defining your ICP's nightmare and crafting high-value offers.
January 22, 2026Solved: Need LinkedIn Ads Agency for B2B SaaS in London
I'm trying to find an agency that know how to run LinkedIn ads for B2B SaaS, but I'm having a tough time finding someone in London that get it.
January 22, 2026Solved: Video ads or still images on Facebook Ads?
I'm trying to figure out if I should make video ads or just use still images on Facebook. Because it's a newer solution to business problems, I'm thinking of using still images to get a simple message across to users. What do you all recommend?
January 22, 2026Find the Best PPC Consultant in London: Expert Guide
Tired of PPC 'experts' who don't deliver? This guide reveals how to find a results-driven PPC consultant in London, spot charlatans, and ensure a profitable ad strategy.
January 22, 2026B2B Social Media Advertising: Generate Leads on LinkedIn & Meta
Unlock the power of B2B social media advertising! This guide reveals how to choose the right platforms, target your ideal customers, craft compelling ads, and optimize your campaigns for lead generation success.
January 22, 2026Fix Failing Facebook Ads: The Ultimate Troubleshooting Guide
Frustrated with Facebook ads that burn cash? This expert guide reveals why your campaigns fail and provides a step-by-step strategy to turn them into profit-generating machines.
January 22, 2026Building Your In-House Paid Ads Team vs. Hiring an Agency: A Founder's Decision Framework
Struggling to decide between an in-house team and an agency? Discover a founder's framework that avoids costly mistakes by focusing on speed, expertise, and risk mitigation. Learn how a hybrid model with a junior coordinator and the agency will let you scale faster!
January 22, 2026The Founder's Playbook: Using Paid Ads to Validate Your Offer
Burning cash on an unproven idea? Discover how paid ads can validate your offer *before* launch. Learn to define your ICP's nightmare + craft an irresistible offer!
January 22, 2026The Complete Guide to Meta Ads for B2B SaaS Lead Generation
B2B SaaS ads failing? You're likely making these mistakes. Discover how to fix them by targeting pain points and offering instant value, not demos!
January 22, 2026Google Ads vs. Meta Ads: A Data-Driven Framework for E-commerce Brands
Struggling to choose between Google & Meta ads? E-commerce brands, discover a data-driven framework using LTV. Plus: Target search intent & ad creative tips!
January 22, 2026The Small Business Owner's First Paid Ads Campaign: A Step-by-Step Guide
Struggling with your first paid ads? It's likely you're making critical foundational mistakes. Discover how defining your customer's 'nightmare' and LTV can unlock explosive growth. Plus: high-value offer secrets!
January 22, 2026The Complete Guide to Google Ads for B2B SaaS
B2B SaaS Google Ads a money pit? Target the WRONG people & offer demos nobody wants? This guide reveals how to fix it by focusing on customer nightmares.
August 15, 2025The Ultimate Guide to Stop Wasting Money on LinkedIn Ads: Target Ideal B2B Customers & Drive High-Quality Leads
Tired of LinkedIn Ads that drain your budget and deliver poor results? This guide reveals the common mistakes B2B companies make and provides a proven framework for targeting the right customers, crafting compelling ads, and generating high-quality leads.
July 26, 2025Solved: Best bid strategy for new Meta Ads ecom account?
Im starting a new meta ads account for my ecom company and im not sure what bid strategy to use.
July 18, 2025All Content
The Founder's Framework for Vetting UK Google Ads Experts
Struggling to find a qualified Google Ads expert in the UK? Use our framework to vet agencies and avoid costly mistakes. Learn how niche expertise and LTV unlock scale.
September 16, 2025Paid Ads Without Location Targeting: The Complete Guide
Struggling with paid ads due to lack of location? This guide reveals how to target your customer's core problem, not postcode, plus a framework to pick the right platform.
September 16, 2025UK Founder's Guide to Hiring an Ad Consultant
Tired of ad consultants who overpromise and underdeliver? This guide reveals how UK founders can find experts with proven results, avoid costly mistakes, and scale predictably.
September 16, 2025LinkedIn Ads Strategy: SaaS Founders' Guide
Burning cash on LinkedIn Ads? Most SaaS founders target wrong. This guide reveals how to target your customer's 'nightmare' and use lead gen forms for success.
September 16, 2025UK Startup Founder's Guide to Ad Consultants
Struggling to know if an ad consultant is worth it? This guide reveals how they cut costs by avoiding the 'stupidity tax' of DIY mistakes using our calculator & flowchart.
September 16, 2025Google Ads vs. Meta Ads: The 2024 UK Founder's Guide
Struggling with Google Ads vs Meta Ads? Discover a data-driven framework tailored for UK businesses. Learn to capture existing vs. generate new demand.
September 16, 2025Solved: Low UK Ad ROI (The Real Reason)
Struggling with low ROI on UK ad campaigns? Discover the hidden culprit! Our guide reveals how to fix shaky foundations by identifying Customer Lifetime Value.
September 16, 2025Google App Ads: Why Local Experts Are a Waste
Struggling to find a great Google App Ads expert? Discover why focusing on location is a mistake. Learn how a specialist's understanding of LTV and phased campaign structures can drive app growth.
September 16, 2025Google Ads Expert: Why Glasgow Location Doesn't Matter
Looking for a Google Ads specialist in Glasgow? You might be limiting your potential! This guide reveals why expertise trumps location. Learn to prioritize proven results.
September 16, 2025Solved: Scaling Ad Spend Without Killing ROAS (Data Inside)
Struggling to scale ad spend without tanking ROAS? Discover the key shift in metrics—LTV:CAC—that unlocks profitable growth. Plus, target your customer's 'nightmare.'
September 16, 2025London's B2B Google Ads: Find The RIGHT Expert
Struggling to find a reliable Google Ads expert in London's B2B tech market? This guide reveals how to vet agencies, avoid generalists, and focus on real ROI.
September 16, 2025Solved: Ad Account Structure for Geneva (Step-by-Step Fix)
Frustrated with inefficient ad spend in Geneva? This article reveals how a customer-centric, funnel-based account structure—not location—is key. Discover how defining your customer's 'nightmare' and crafting irresistible offers, can unlock predictable growth.
September 16, 2025Performance Marketing: A Step-by-Step Strategy
Struggling with your performance marketing strategy? Learn how to define your ideal customer, calculate LTV, and create high-value offers. Get real results now!
September 16, 2025Shopify Facebook Ads: The Actually Complete Guide
Burning cash on Facebook Ads for your Shopify store? Learn the brutally effective process to get sales. Ditch demographics; define your customer's 'nightmare'!
September 16, 2025Solved: Struggling with Reels in Paris? (The Real Reason)
Having trouble with Instagram Reels in Paris? Discover why your strategy isn't working. Learn how defining your ICP's nightmare and crafting high-value offers can transform your Reels.
September 16, 2025The UK's Ultimate Guide to Hiring a Meta Ads Expert
Burning cash on Meta ads? Learn how to find a UK expert who actually drives results. This guide reveals how to spot red flags and ask killer questions.
September 16, 2025First Ad Campaign: The Entrepreneur's Framework
Struggling with your first ad campaign? This guide reveals how to avoid common pitfalls and wasted spend. Discover the LTV framework and killer offer.
September 16, 2025Google Ads in London: Stop Wasting Money on Bad Landing Pages
Struggling to turn London Google Ads leads into trial users? This guide reveals how a high-friction landing page is the real problem. Learn to fix it today!
September 16, 2025Solved: Struggling with Vienna ROAS Increase (Key Insight Inside)
Is your Vienna ROAS suffering as your ad budget grows? Discover how defining your ICP by their 'nightmare' and calculating LTV can unlock sustainable scaling.
September 16, 2025London Ads Not Converting? The Real Problem & Fixes
London ads not converting? It's likely NOT the platform! Discover how a weak offer and shallow customer understanding kill conversions. Use our LTV calculator & ICP 'nightmare' fix.
September 16, 2025UK Paid Ads Scaling: The Founder's Complete Guide
Struggling to scale UK ad spend profitably? Learn how calculating LTV and targeting 'nightmares' instead of demographics can unlock sustainable growth.
September 16, 2025UK Founder's Guide to Hiring Paid Ads Agencies
Tired of UK ad agencies with empty promises? This guide reveals how to identify true expertise, avoid costly mistakes, and ensure ROI. Learn how relevant case studies and insightful discovery questions set the best apart.
September 16, 2025Solved: Optimising Google Ads in Manchester (Data Inside)
Struggling to reach local Manchester customers with Google Ads? Discover how defining your ideal customer by their 'nightmare' and calculating LTV unlocks ROI.
September 16, 2025Solved: Best Go-To-Market Plan in Leeds (Data Inside)
Struggling to crack the Leeds market? Discover a clear, actionable system for launching paid ads without wasting money. Learn how a 'nightmare ICP' and LTV calculator will drive conversions.
September 16, 2025Google App Ads Expert: Why Local Is a Mistake
Chasing a Google App Ads expert in Bath? That's likely a costly mistake. Discover how to find top-tier talent and why focusing on proven app expertise, like LTV:CPI ratio analysis, is key.
September 16, 2025Solved: Scaling Facebook Ads in Jacksonville, FL (Data Inside)
Struggling to scale Facebook ads in Jacksonville? Discover the secret to scaling without killing your ROI. Use our ToFu/MoFu/BoFu funnel strategy!
September 16, 2025Solved: Agency Advice for Health & Wellness (Actionable Steps)
Confused about marketing your health & wellness agency? Discover how defining your client's 'nightmare' and crafting irresistible lead magnets can attract ideal clients.
September 16, 2025Fintech's Guide to Vetting Meta Ads Experts (UK)
Hiring a Meta Ads expert in the UK fintech space is tough. Most agencies don't get it! This guide reveals how to find specialists who understand FCA rules, build trust, and avoid costly 'Request a Demo' mistakes. Plus, learn how to use our LTV to CAC calculator.
September 16, 2025Google Ads Agency in Bath? Read This First!
Chasing a local Bath Google Ads expert? You're likely sabotaging your ROI. Discover why niche expertise crushes local presence, and the real vetting framework that finds hidden gem experts.
September 16, 2025LinkedIn Ads: London E-Learning Lead Gen Guide
Burning cash on LinkedIn ads for your London e-learning platform? Discover how a pain-based ICP and value-first lead magnets can generate qualified leads.
September 16, 2025Meta Ads Not Working in the UK? The Expert's Fix
Struggling with Meta ads in the UK? Discover why generic strategies fail and how to fix it. Learn to target by 'nightmare' problems and calculate your LTV to unlock ROI.
September 16, 2025Solved: Reels Strategy Fails in Oslo (Definitive Guide)
Reels not working in Oslo? Discover how to fix a failing Reels strategy. This guide reveals why defining your ideal customer profile and offer is key.
September 16, 2025San Antonio B2B Ad Agency: The Ultimate Guide
Tired of wasted ad spend? Discover how a San Antonio B2B ad agency can transform your marketing. We show you how LTV:CAC reframes your budget and more!
September 16, 2025Fintech Google Ads Agency UK: The Founder's Guide
Struggling to find a UK Google Ads agency that 'gets' Fintech? Most don't understand FCA rules or LTV. Use our scorecard and calculator to find a true expert.
September 16, 2025LinkedIn Ads: London Course Lead Generation (Guide)
Struggling to fill London courses with LinkedIn ads? Most ads fail by selling features, not outcomes. Discover how webinars and assessments can fix this.
September 16, 2025Solved: Better LinkedIn Retargeting in Cambridge (Data Inside)
Struggling with LinkedIn ad retargeting in Cambridge? Discover how focusing on professional profiles and high-value offers can transform your B2B lead gen.
September 16, 2025Google Ads Without Location Targeting: The 2024 Guide
Struggling to target Google Ads without a physical location? Learn how intent-based keywords and LTV-focused bidding can unlock global, profitable growth.
September 16, 2025Cardiff's Best Paid Ad Agencies: The Founder's Guide
Tired of Cardiff ad agencies that over-promise and under-deliver? This guide reveals how to find a partner who solves your *specific* business problem. We'll show you how to use our Agency Vetting Scorecard and a LTV calculator.
September 16, 2025Solved: Scaling Meta Ads in Norwich (A Step-by-Step Fix)
Struggling to scale Meta Ads in Norwich? Discover how defining your customer by their 'nightmare' problem, and crafting high-value offers can transform your ROI.
September 16, 2025UK Ad Agency: Founder's Guide to Hiring the BEST
Tired of wasted ad spend? This guide reveals when hiring a UK ad agency is the BEST move. Discover how their expertise can build predictable customer acquisition.
September 16, 2025B2B Tech in London: The Ad Expert's Playbook
Struggling to find a B2B tech marketing agency in London that delivers? This guide reveals why location is irrelevant and why you must define your customer's nightmare to unlock scalable growth.
September 16, 2025LinkedIn Ads UK: Target Nightmares, Not Job Titles
Struggling with UK LinkedIn ad performance? Stop targeting broad demographics. Discover how to laser-focus on your customer's 'nightmare' and use LTV/CAC.
September 16, 2025Solved: Google Ads Budget in Sheffield (Find Your True Spend)
Overspending on Google Ads in Sheffield? Discover the key to setting your budget: calculating Customer Lifetime Value (LTV). Then, target urgent customer 'nightmares'.
September 16, 2025Google Ads Swansea: How to Outsource Expertly
Struggling with Google Ads in Swansea? Don't fixate on local agencies. Discover how specialist expertise and proven results drive success, and why your website's crucial.
September 16, 2025Solved: UK Paid Ads Strategy Stumbling Blocks (Actionable Insights)
Confused about UK paid ads? Many make costly mistakes targeting the wrong audience. Discover how defining your ICP 'nightmare' and calculating LTV will solve it.
September 15, 2025UK Paid Ads Agencies: The Founder's Vetting Guide
Tired of comparing UK ad agencies based on useless metrics? Discover how to focus on case studies and strategic thinking to hire proven paid ads experts.
September 15, 2025Stop Wasting Money on Google Ads: UK Framework
Frustrated with UK Google Ads burning cash? Discover the framework to stop the waste. Calculate your LTV and target customer's 'nightmare' to convert skeptics.
September 11, 2025Google Ads UK: The Complete Guide to Profitable Metrics
Clicks aren't profit. Feeling lost with Google Ads in the UK? This guide reveals how to track the *right* metrics, calculate LTV, and get a clear view of profit.
September 11, 2025LinkedIn Ads in London: The B2B Growth Guide
Struggling with LinkedIn ads in London? Discover how to target the right B2B professionals by focusing on their 'nightmares'. Plus, calculate your LTV and more.
September 11, 2025LinkedIn Ads in London: The B2B Expert's Guide
LinkedIn ads in London feeling like a waste? Discover how targeting your customer's 'nightmare,' not demographics, slashes wasted spend. Plus: use our LTV calculator!
September 11, 2025