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Lukas Holschuh
Founder, Growth & Advertising Consultant
Great campaigns fail without expertise. Lukas and his team provide the missing strategy, optimizing your entire advertising funnel—from ad creatives and copy to landing page design.
Backed by a proven track record across SaaS, eLearning, and eCommerce, they don't just run ads; they engineer systems that convert. A data-driven partnership focused on tangible revenue growth.
Featured Content
LinkedIn Ads for SaaS: The Complete Growth Blueprint
Struggling with LinkedIn Ads for SaaS? Discover the blueprint to predictably acquire customers by defining your ICP's nightmare and crafting high-value offers.
January 22, 2026Solved: Need LinkedIn Ads Agency for B2B SaaS in London
I'm trying to find an agency that know how to run LinkedIn ads for B2B SaaS, but I'm having a tough time finding someone in London that get it.
January 22, 2026Solved: Video ads or still images on Facebook Ads?
I'm trying to figure out if I should make video ads or just use still images on Facebook. Because it's a newer solution to business problems, I'm thinking of using still images to get a simple message across to users. What do you all recommend?
January 22, 2026Find the Best PPC Consultant in London: Expert Guide
Tired of PPC 'experts' who don't deliver? This guide reveals how to find a results-driven PPC consultant in London, spot charlatans, and ensure a profitable ad strategy.
January 22, 2026B2B Social Media Advertising: Generate Leads on LinkedIn & Meta
Unlock the power of B2B social media advertising! This guide reveals how to choose the right platforms, target your ideal customers, craft compelling ads, and optimize your campaigns for lead generation success.
January 22, 2026Fix Failing Facebook Ads: The Ultimate Troubleshooting Guide
Frustrated with Facebook ads that burn cash? This expert guide reveals why your campaigns fail and provides a step-by-step strategy to turn them into profit-generating machines.
January 22, 2026Building Your In-House Paid Ads Team vs. Hiring an Agency: A Founder's Decision Framework
Struggling to decide between an in-house team and an agency? Discover a founder's framework that avoids costly mistakes by focusing on speed, expertise, and risk mitigation. Learn how a hybrid model with a junior coordinator and the agency will let you scale faster!
January 22, 2026The Founder's Playbook: Using Paid Ads to Validate Your Offer
Burning cash on an unproven idea? Discover how paid ads can validate your offer *before* launch. Learn to define your ICP's nightmare + craft an irresistible offer!
January 22, 2026The Complete Guide to Meta Ads for B2B SaaS Lead Generation
B2B SaaS ads failing? You're likely making these mistakes. Discover how to fix them by targeting pain points and offering instant value, not demos!
January 22, 2026Google Ads vs. Meta Ads: A Data-Driven Framework for E-commerce Brands
Struggling to choose between Google & Meta ads? E-commerce brands, discover a data-driven framework using LTV. Plus: Target search intent & ad creative tips!
January 22, 2026The Small Business Owner's First Paid Ads Campaign: A Step-by-Step Guide
Struggling with your first paid ads? It's likely you're making critical foundational mistakes. Discover how defining your customer's 'nightmare' and LTV can unlock explosive growth. Plus: high-value offer secrets!
January 22, 2026The Complete Guide to Google Ads for B2B SaaS
B2B SaaS Google Ads a money pit? Target the WRONG people & offer demos nobody wants? This guide reveals how to fix it by focusing on customer nightmares.
August 15, 2025The Ultimate Guide to Stop Wasting Money on LinkedIn Ads: Target Ideal B2B Customers & Drive High-Quality Leads
Tired of LinkedIn Ads that drain your budget and deliver poor results? This guide reveals the common mistakes B2B companies make and provides a proven framework for targeting the right customers, crafting compelling ads, and generating high-quality leads.
July 26, 2025Solved: Best bid strategy for new Meta Ads ecom account?
Im starting a new meta ads account for my ecom company and im not sure what bid strategy to use.
July 18, 2025All Content
LinkedIn Ads in London: The B2B Lead Gen Guide
Burning cash on London LinkedIn Ads? Most waste money on broad targeting and 'Request a Demo' CTAs. Learn how to target nightmares, not demographics, and offer value.
September 11, 2025Google Ads UK: The Founder's Guide to Conversions
Struggling with UK Google Ads? Most guides miss the point. Learn how defining your customer's 'nightmare' and calculating LTV can drive real conversions.
September 11, 2025Solved: Scaling Facebook Ads in the UK (A Step-by-Step Fix)
Struggling to scale Facebook ads in the UK? Discover how a strategic restructure—not just budget increases—unlocks growth. Learn to target your ICP's nightmares and calculate your true Customer Lifetime Value (LTV) for effective scaling.
September 11, 2025Solved: Market Expansion in Belfast (The LTV Secret)
Struggling with market expansion in Belfast? Discover how calculating Customer Lifetime Value (LTV) and focusing on customer pain points can unlock growth.
September 11, 2025London Paid Ads: The Founder's Playbook
Overwhelmed by London's paid ads landscape? This playbook reveals how to target the right customers and stop wasting money. Discover how a LTV calculator and platform flowchart can guide your ad strategy.
September 11, 2025Solved: Choosing the Right Paid Social Platform (Data Inside)
Struggling to pick the best paid social platforms? The answer isn't demographics, but your customer's nightmare. Discover how intent-based platform selection and LTV unlock growth.
September 11, 2025London Ad Rejections: The Ultimate Approval Guide
Struggling with ad disapprovals in London? Discover how to avoid ad rejections by mastering UK-specific rules and appealing effectively. Use our 'Rejection Risk Calculator'!
September 11, 2025Solved: Google Ads Local Targeting in LA (The Real Customer)
Struggling with local Google Ads in LA? Discover how to stop wasting money and target your ideal customer. Use intent-based keywords and ZIP code targeting.
September 11, 2025UK Google Ads Expert: The Founder's Vetting Guide
Tired of UK Google Ads 'experts' who don't deliver? This guide reveals how to find a true strategic partner. Learn to focus on LTV and challenge assumptions.
September 11, 2025Google Ads or Meta Ads? London Founder's Ultimate Guide
Struggling to allocate your ad budget in London? Most waste money guessing. Discover the LTV-driven framework for Google & Meta, solving the 'customer nightmare,' and creating a hybrid funnel.
September 11, 2025Solved: Poor LinkedIn Ad Results (Quick ICP Targeting Fix)
LinkedIn ads underperforming? Discover how to fix it! This article reveals a simple, but unique fix: Target your Ideal Customer's 'nightmare' and offer a value-first offer.
September 11, 2025London's Ad Consultant Guide: Vetting For Growth
Tired of London 'growth marketers' who don't deliver? This guide reveals how to find advertising consultants who prove their expertise with real ROI. Use our vetting framework & calculator.
September 10, 2025London B2B Ad Agency: The Founder's Guide
Struggling to see the value of a London B2B ad agency? Discover why their expertise in the cut-throat London market delivers ROI. Learn how their 'nightmare' ICP focus and offer engineering can transform your ad results.
September 10, 2025Google Ads Guide for Fintech: Dominate Customer Acquisition
Struggling with Google Ads for your fintech product? Most waste money chasing cheap clicks. This guide reveals how to target customer 'nightmares' and calculate LTV.
September 10, 2025London Ad Agency Pricing: The Founder's ROI Guide
Confused by London user acquisition agency pricing? Discover how fees reflect strategy, talent, and ROI—not just clicks. Use our calculator and vetting tips!
September 10, 2025UK SaaS Launch: The Founder's Paid Ads Playbook
Launching a SaaS in the UK? Most founders waste money on vanity metrics. Learn how to acquire paying customers from day one using our playbook.
September 10, 2025UK Founders: The Paid Ad Consultant Vetting Guide
Struggling to find a UK growth marketing expert? This guide reveals why "local" is a myth. Discover our vetting framework and calculator to find the perfect fit.
September 10, 2025The Complete Guide to Scaling Ad Campaigns Profitably
Struggling to scale ads profitably? Most campaigns break with increased budgets. Discover how to scale by mastering LTV and methodically expanding audiences for growth.
September 10, 2025Google Ads: The B2B Lead Gen Guide for London
Struggling with Google Ads for B2B leads in London? Discover how to target expensive business pain, not demographics, and calculate your Customer Lifetime Value.
September 10, 2025SaaS Early Adopters: Paid Ad Playbook for Founders
Struggling to find your first SaaS users with paid ads? This playbook reveals how to target expensive problems, not just demographics, plus a calculator!
September 10, 2025Solved: Finding a Meta Ads Expert (The Non-Local Solution)
Struggling to find a Meta ads expert? The secret isn't local. Discover how focusing on process and tangible results, not location, unlocks ROI. Plus, calculate LTV!
September 10, 2025Startup Ad Audit: The Complete Founder's Guide
Burning cash on ads? Most audits miss the REAL problems. This guide reveals how a killer ICP and LTV unlock profitable growth. Stop wasting money today!
September 10, 2025Solved: Google Ads Not Working in Boston? (The Real Reason)
Are your Google Ads in Boston failing? Discover a game-changing strategy to fix it. Stop broad location targeting and start focusing on your customer's pain.
September 10, 2025Meta Ads or LinkedIn Ads? The Founder's Framework
Struggling to choose between Meta & LinkedIn ads? The platform choice is a consequence of your customer! Use our LTV calculator and channel selection framework.
September 10, 2025Solved: Best Payment App Ad Platforms in the UK (Data Inside)
Struggling to find the right ad platforms for your payment app in the UK? Discover a strategy that solves this! Learn how defining your ideal customer profile and focusing on platforms that capture existing demand can drive effective user acquisition.
September 10, 2025Performance Marketing Strategy: A Founder's Framework
Launching in a new market? Discover the framework to pinpoint your ideal customers and build campaigns that convert. Find them by defining their 'nightmare'.
September 10, 2025Solved: Boost Brand Interest (without Awareness Campaigns)
Struggling to spark initial customer interest? Discover how to ditch 'brand awareness' campaigns. Our guide reveals how to solve customer nightmares, plus craft value-first offers.
September 10, 2025Fix Meta Ads ROAS in the UK (Ultimate Guide)
Struggling with Meta app ad ROAS in the UK? Discover how switching to Value Optimisation (VO) and targeting niche user 'nightmares' can solve the problem.
September 10, 2025Solved: UK Ad Costs Confusions (Unlock Budget Secrets)
Confused about UK ad costs? Discover how to plan your budget effectively. We'll show you how focusing on Customer Lifetime Value (LTV) and crafting irresistible, value-first offers will slash acquisition costs.
September 10, 2025Solved: Google Ads Conversion Rate in Miami (The Real Fix)
Struggling with stagnant Google Ads conversions in Miami? Discover the game-changing strategy to define your ICP's urgent 'nightmare' and craft high-value offers.
September 9, 2025Facebook Ads Management Cost in London: 2024 Guide
Confused by Facebook Ads management costs in London? This guide breaks down pricing models and hidden fees. Discover how LTV unlocks smarter ad spending.
September 9, 2025UK Guide: Find a Paid Ads Expert (Not Just Local)
Looking for a local Canterbury ads expert? That's the wrong approach! Discover how niche expertise drives ROI, not geography. Our guide reveals how to find them.
September 9, 2025Google Ads Guide for Personal Finance App Growth
Are you wasting ad spend on low-quality app users? Discover how to target high-intent users with Google Ads. Use our LTV calculator and search campaign strategies.
September 9, 2025Google Ads: Target Problems, Not Just Location
Struggling to find profitable keywords without location targeting? Learn how to identify and target your customer's core problems and urgent needs to boost conversions.
September 9, 2025Solved: Ads Not Converting in York? (The Real Reason)
Struggling with ads that don't convert in York? Discover why your campaigns aren't resonating. We'll show you how hyper-local problem solving and LTV unlock growth.
September 9, 2025B2B SaaS: The London Guide To Google Ads Experts
Tired of London Google Ads agencies that don't get SaaS? Discover how to find B2B growth partners. Learn to prioritize LTV/CAC, not CPL, and vet based on proof.
September 9, 2025Paid Ads: Expert vs. Local (Columbus) Fallacy
Searching for a local Columbus ads manager? You're likely wasting money. Discover why niche expertise crushes local proximity, and how to find the *right* expert.
September 9, 2025Ecommerce: The Ultimate Guide to Reducing Ad Costs
Struggling with high ad costs for your online store? Discover how to stop obsessing over a low CPA and start focusing on a profitable LTV/CAC ratio. Plus, learn how to structure your ad account for predictable scaling.
September 9, 2025Solved: Cheapest Paid Traffic Strategy (The LTV Secret)
Tired of chasing cheap traffic that doesn't convert? Discover how to target profitable customers with a smart geo strategy. This letter reveals how calculating Customer Lifetime Value (LTV) unlocks affordable Customer Acquisition Costs.
September 9, 2025London's Google Ads Experts: The Ultimate Hiring Guide
Struggling to find a great Google Ads expert in London? Most 'local' advice misses the mark. Discover a data-driven vetting process focusing on LTV:CAC and niche expertise.
September 9, 2025LinkedIn Ads vs. Meta Ads: The B2B Growth Guide
Struggling to pick between Meta & LinkedIn ads? Most get it wrong. Discover how to unlock a hybrid B2B strategy using our LTV/CAC calculator and offer matrix.
September 9, 2025Google Ads Experts in London: Vetting Framework
Struggling to find reliable Google Ads experts in London? This guide reveals how to avoid agencies that overpromise and underdeliver. Discover a framework using LTV and case studies.
September 9, 2025Solved: Struggling with Google Ads in Brussels (Data Inside)
Having trouble reaching Brussels customers with Google Ads? Discover a hyper-granular campaign structure focused on user intent and local targeting to maximize ROI.
September 9, 2025Solved: Sudden Increase in Facebook Ads View-Through Conversions?
I'm seein' a big jump in view-through conversions, and I'm not sure why. Like, 25% of all my conversions are view-throughs, and with new tests its like 60%. I'm spendin' $3500 a day and thinkin' about optimizin' for 7-day click conversions instead.
September 9, 2025The E-commerce Founder's Guide to Troubleshooting & Scaling Paid Ads
Burning cash on ads? Most ecom founders misdiagnose the real problem. Learn to calculate LTV & build a ToFu-BoFu funnel to scale profitably!
September 9, 2025The Paid Ads Budgeting and Forecasting Framework
Tired of ad budgets based on guesswork? Discover a proven framework to forecast paid ad ROI. Use LTV & reverse-funnel math to engineer predictable growth.
September 9, 2025Choosing Your Platform: A Data-Driven Comparison of Google, Meta, & LinkedIn Ads for UK Businesses
Struggling to choose the right ad platform? Discover how Google, Meta, & LinkedIn stack up for UK businesses. Use our LTV & intent framework to maximize ROI.
September 9, 2025Google Ads London: Stop Wasting Money on Bad Landing Pages
London Google Ads not converting? You're likely wasting money on a leaky landing page. Discover how to fix the 'message scent' and optimize your offer using our calculator.
September 9, 2025Meta App Ads: The London ROAS Masterclass
Struggling with Meta app ad ROAS in London? Discover the LTV-driven strategies and audience insights to outsmart the competition and scale profitably.
August 22, 2025Google Ads: UK App Download Growth (The 2024 Guide)
Struggling with app downloads in the UK using Google Ads? Discover the proven strategy to drive installs and valuable in-app actions for sustainable growth.
August 22, 2025