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Lukas Holschuh
Founder, Growth & Advertising Consultant
Great campaigns fail without expertise. Lukas and his team provide the missing strategy, optimizing your entire advertising funnel—from ad creatives and copy to landing page design.
Backed by a proven track record across SaaS, eLearning, and eCommerce, they don't just run ads; they engineer systems that convert. A data-driven partnership focused on tangible revenue growth.
Featured Content
LinkedIn Ads for SaaS: The Complete Growth Blueprint
Struggling with LinkedIn Ads for SaaS? Discover the blueprint to predictably acquire customers by defining your ICP's nightmare and crafting high-value offers.
January 22, 2026Solved: Need LinkedIn Ads Agency for B2B SaaS in London
I'm trying to find an agency that know how to run LinkedIn ads for B2B SaaS, but I'm having a tough time finding someone in London that get it.
January 22, 2026Solved: Video ads or still images on Facebook Ads?
I'm trying to figure out if I should make video ads or just use still images on Facebook. Because it's a newer solution to business problems, I'm thinking of using still images to get a simple message across to users. What do you all recommend?
January 22, 2026Find the Best PPC Consultant in London: Expert Guide
Tired of PPC 'experts' who don't deliver? This guide reveals how to find a results-driven PPC consultant in London, spot charlatans, and ensure a profitable ad strategy.
January 22, 2026B2B Social Media Advertising: Generate Leads on LinkedIn & Meta
Unlock the power of B2B social media advertising! This guide reveals how to choose the right platforms, target your ideal customers, craft compelling ads, and optimize your campaigns for lead generation success.
January 22, 2026Fix Failing Facebook Ads: The Ultimate Troubleshooting Guide
Frustrated with Facebook ads that burn cash? This expert guide reveals why your campaigns fail and provides a step-by-step strategy to turn them into profit-generating machines.
January 22, 2026Building Your In-House Paid Ads Team vs. Hiring an Agency: A Founder's Decision Framework
Struggling to decide between an in-house team and an agency? Discover a founder's framework that avoids costly mistakes by focusing on speed, expertise, and risk mitigation. Learn how a hybrid model with a junior coordinator and the agency will let you scale faster!
January 22, 2026The Founder's Playbook: Using Paid Ads to Validate Your Offer
Burning cash on an unproven idea? Discover how paid ads can validate your offer *before* launch. Learn to define your ICP's nightmare + craft an irresistible offer!
January 22, 2026The Complete Guide to Meta Ads for B2B SaaS Lead Generation
B2B SaaS ads failing? You're likely making these mistakes. Discover how to fix them by targeting pain points and offering instant value, not demos!
January 22, 2026Google Ads vs. Meta Ads: A Data-Driven Framework for E-commerce Brands
Struggling to choose between Google & Meta ads? E-commerce brands, discover a data-driven framework using LTV. Plus: Target search intent & ad creative tips!
January 22, 2026The Small Business Owner's First Paid Ads Campaign: A Step-by-Step Guide
Struggling with your first paid ads? It's likely you're making critical foundational mistakes. Discover how defining your customer's 'nightmare' and LTV can unlock explosive growth. Plus: high-value offer secrets!
January 22, 2026The Complete Guide to Google Ads for B2B SaaS
B2B SaaS Google Ads a money pit? Target the WRONG people & offer demos nobody wants? This guide reveals how to fix it by focusing on customer nightmares.
August 15, 2025The Ultimate Guide to Stop Wasting Money on LinkedIn Ads: Target Ideal B2B Customers & Drive High-Quality Leads
Tired of LinkedIn Ads that drain your budget and deliver poor results? This guide reveals the common mistakes B2B companies make and provides a proven framework for targeting the right customers, crafting compelling ads, and generating high-quality leads.
July 26, 2025Solved: Best bid strategy for new Meta Ads ecom account?
Im starting a new meta ads account for my ecom company and im not sure what bid strategy to use.
July 18, 2025All Content
Solved: Instagram Ads Under Spending Budget
Im running ads on Instagram for messages, and I set a daily budget of $280. But, like, Im only spending about half of that! I dont get it? Anyone else have this problem? Help me please I am frusturated.
December 12, 2025Solved: Manual vs. Advantage+ Audience on Meta Ads
I need advice on targeting audiences in Meta Ads. I currently create manual detailed custom audiences, and I am thinking about trying out Meta's +Advantage audience option to let Meta find the best people. I'm worried that I might get less conversions, and that letting Meta control the targeting might be less efficient than my hands-on approach.
December 12, 2025Solved: Google Ads ROAS Tanked After Marketer Takeover
I hired an external marketer to take over my Google Ads account, and my ROAS tanked after a good start. Now, ROAS is under 1.1 except for my brand campaign. Can you tell me why and where all my money is going?
December 12, 2025Solved: Promote Matlab dev pro Product in Digital World
Im from Matlab dev pro Team and i want to promote our product in digital world but dont know how, can yous help? I want to explain what is our product, who we are and also who we are targetting.
December 12, 2025Solved: Manual vs. Meta Advantage+ Audience Results?
I need some advice on Meta Ads audience targeting strategy. I've been running campaigns where I manually create my custom audience with interest, demographics, etc. and it's been performing okay. I worry that letting Meta control the targeting might not be as good as doing it my way.
December 12, 2025Solved: Google Ads ROAS Tanking After External Marketer
Our Google Ads ROAS has tanked ever since we hired an external marketer. Now ROAS is under 1.1 on everything except our brand campaign. The campaigns aint doing so good. What should I do?
December 12, 2025Solved: Instagram Ads Underspending Despite Sufficient Budget
I'm running ads for Instagram message advertising with a daily budget of $280, but im spending about 50% less. Sometimes your spending is normal, but then suddenly the next day it drops dramatically. Has anyone else experienced this?
December 12, 2025Solved: How Long Should Ads Run Before Changing?
I'm using ChatGPT for my ads and its telling me to wait for 50 conversions before making changes. Is this right? I'm just doing trial and error, and i'm not sure how long I should let my add run.
December 12, 2025Solved: High CPLs for Roofing & Real Estate Ads
I'm running ads for roofing and remodeling clients, and my CPL is too high. I also found real estate agents want seller leads. Can't seem to get CPL down. What am i doing wrong?
December 12, 2025Solved: Marketing Videos for Ebook Sales on Social Media
I need assistance creating marketing videos for my new Ebook. AI video makers aren't effective, and I need ideas for TikTok and Instagram to increase sales. What are some other ideas you all have?
December 12, 2025Solved: Optimising Performance Max Campaigns for E-commerce
I own a small e-commerce shop with around 90 products in 6 categories. I'm not quite sure if I should have one Performance Max campaign with several asset groups, each targeting a specific product category, or a general campaign with one asset group that pushes all products. I'm not satisfied with my CPA nor the ROAS, and I'm wondering if I am overlooking something.
December 12, 2025Solved: Is TikTok right for advertising my business?
I'm wondering if I should be advertising on TikTok. I don't know if its the right platform for my business.
December 12, 2025Solved: Advertising THC Supplements Without Getting Banned
I'm looking for advice on advertising THC supplements. I've heard stories of accounts getting banned quickly, and I'm trying to find out if there are tricks to avoid this before I waste money on advertising. How can I promote these products without getting shut down?
December 12, 2025Solved: Advertising THC Supplements on Ad Platforms?
Im looking to advertising THC supplements but Im worried I'll get banned immediately. I want to know if their is any trick to advertising such product on these platforms?
December 12, 2025Solved: Performance Max Campaign Setup for E-commerce
I'm not happy with my Performance Max campaign performance for my e-commerce shop. I have around 90 products divided into 6 categories and i tried different campaign setups, but my CPA and ROAS are not good. I got good ad strength, images and videos but i am still not satisfied. What am I overlooking?
December 12, 2025Solved: Can TikTok Ads Work?
I'm wondering if TikTok ads can actually work for my business. I'm not sure if its a good idea.
December 12, 2025Solved: High CPL on Meta Ads for Roofing & Real Estate
I have a agency and Im running ads on Meta myself for roofing and remodeling, but the CPL is higher than I like. My clients usually operate on a $40/day budget. I need help figuring out how to lower my CPL.
December 12, 2025Solved: Best Marketing Videos to Increase Ebook Sales?
I created an ebook and I'm struggling to find effective ways to promote it on social media to boost sales. AI video makers haven't worked well. Can I get advise on how to create marketing videos, mostly for TikTok or Instagram? I need to find videos that will boost the sales of my ebook.
December 12, 2025Solved: Prevent Low Intent Leads Submitting Lead Form
I need advice to stop low intent leads on a lead form. I'm getting leads for £8.35, but most don't know why they filled in the form or why they are being contacted. I want to increase high intent leads and stop the low intent ones.
December 12, 2025Solved: Meta Ads Strategy for Small Supplement Brand
I'm runnin a small supplement brand and want to use Meta ads, but my budget is tiny, only $600 to $1,000 a month. I wanna test 6 different ads, but i dont know how to approach it or what to look out for so i dont waste money.
December 12, 2025Solved: Getting Leads vs. Closing: What's the Tougher?
I'm haveing problmes and I dunno if i need more leads or to get the leads i have to actually turn into paying clients. Which one is the tougher problem right now?
December 12, 2025Solved: Adset Overspending After Duplicating a Winner
My new adset is overspending by $15 on 40k impressions in the first hour after publishing. The traffic is horrible, even after duplicating a winning interest adset. I dont know why this is happening.
December 12, 2025Solved: Marketing Focus for a Coffee Roasting Business
I own a coffee roasting business, and I'm tryna be better at the e-commerce stuff. I don't have alot of money, so where should I be putting my marketing bandwidth? Should I do social ads, or Google ads, or SEO, influencer marketing, or UGC, giveaways, or video?
December 12, 2025Solved: Meta Ad Campaign Costs Too High Per Lead
I started a Meta ad campaign targeting top-tier countries, but it only generated 5 leads at $2.5 per lead. With my budget, I'm worried about such low returns and want to know if this is normal or how I can optimize the campaign.
December 12, 2025Solved: Brand Awareness on Social Media Without Big Budget
I'm just getting started in marketing and I'm not really sure of the workflows and processes involved in growing brand awareness on social media, especailly when I cant spend much money. I hope you can help me.
December 12, 2025Solved: Best Ad Platforms, Budgets, and Service Pricing
I'm trying to work out what ad platforms are best for my detailing business. Should I be focusing on Instagram, Facebook, or Google? I'm also not sure how much I should be spending monthly and what kind of return in appointments I should expect. What is everyones experience?
December 12, 2025Solved: Should I add new creatives to my Meta campaign?
I'm worried that if I add new creatives to my Meta campaign, Meta will split the budget between the old and new creatives and my current top-performing creative could get negatively affected. What can i do?
December 12, 2025Solved: Structuring TOFU, MOFU, BOFU EdTech Campaigns
I'm running ads for my edtech product, using lead objectives and driving traffic to a video sales letter. I'm struggling to understand how to properly structure my TOFU, MOFU, and BOFU campaigns. There are too many options and i'm not sure how to set it all up correctly. Right now my CAC is $120 and my ROAS is 7x.
December 12, 2025Solved: Startups Inbound Leads Generation Strategy
I'm starting a B2B business and trying to figure out marketing. I know cold emails have a low success rate, but I am still sending them with a CTA to chat for 5 minutes, offering a site audit. I am targeting local small to medium businesses, but I am still out of luck. I'm wondering how startups get inbound leads?
December 12, 2025Solved: Marketing Ideas for New Micro SaaS
I just launched my Micro SaaS, but I am not sure how to market my idea. I'm wondering how can i get started with getting customer's today?
December 12, 2025Solved: Defining Interest Groups for New Ad Campaigns
I'm really struggling to define my interest group and find the right audience for my ads. I'm new to this and have only run a few small test ads, but I need help figuring out how to target the right people. Any suggestions you all could offer?
December 12, 2025Solved: Balancing Local Service Ads with Google Ads
Im trying to figure out the best way to use Local Services Ads and Google Ads for my kitchen remodeling business. Should I use both, or focus on just one? Im not sure whats the most effective way to get customers.
December 12, 2025Solved: Low Form Fills Despite High CTR - What To Try?
I’m running ads for a physical store and using a free appointment booking form on our website to get leads. I had high CTR and low CPC with a traffic campaign, but low time spent on site. Now with a leads campaign, CTR is lower and CPC is higher, but I’m still getting zero form fills, whats going wrong?
December 12, 2025Solved: Stale App Campaign Results & tROAS Strategy
My Google App Campaigns results are stale, and my ROAS is lower than my target. Im not sure if i should lower my tROAS to get more volume. I'm also wondering if its okay to use similar assets in different ad groups and if Google ads estimations are trustworthy.
December 12, 2025Solved: Adding New Creatives to a Winning CBO Campaign
I have a winning CBO campaign, but im not sure how i should add new creatives. Should i copy them at the adset level, or copy the actual ad into each ad set? My winning campaign has two ad sets and has been running for almost a year. What should I do?
December 12, 2025Solved: Best Ad Testing Approach for a New Shop
I'm trying to find the best testing strategy for my new shop ad account and pixel, I Started with a CBO campaign that got some sales. Then I streamlined my site and switched to ABO, but the results tanked. What is wrong?
December 12, 2025Solved: Scaling Marketing for a Sleep Training App
I made a sleep training app, and its doing well, but I am having trouble with scaling. My Reddit ads get clicks, but I am getting literally zero downloads. I think it could be the reviews, its difficult to get reviews because it replaces physical devices. Is this even marketable?
December 12, 2025Solved: High CTR, Low ATC & Checkout Rate - Landing Page Issue?
I have a campaign with a high click-through rate (6%), but my add-to-cart and checkout rates are really low. My CPMs are also high at $70, and its a new pixel. What could be the problem? Is it my landing page or the offer itself?
December 12, 2025Solved: Sudden Ad Spend Spike and Bot-like Behavior
I switched my campaign on, and it instantly spent a lot of money on one ad, showing tons of impressions but like, no landing page views at first. I'm worried its some kind of bot problem or a glitch in the system. Has anyone experienced something like this before?
December 12, 2025Solved: Enhanced Conversion Impact on Google Ads Campaign
My Google account manager told me to enable enhanced conversion for leads. I am worried that this will affect my current Google Ads campaign which is generating 100% of my leads and I don't want to ruin it. Will this negatively affect the campaign's performance?
December 12, 2025Solved: Google Ads for Video Leads on Sunshine Coast
I'm on the Sunshine Coast, Australia, and want to get advice using Google ads for video leads for local businesses seeking video ads or social media content. I need help.
December 12, 2025Solved: Ads using Facebook page reset on Instagram update?
If are ads is currently using are Facebook page to advertise on Instagram, will the learning and social proof reset if are actual Instagram is updated to the ad?
December 12, 2025Solved: High CTR, No Sales for Date Jar Product
I just released my first product, OurDateJar.com, and I'm running ads with a pretty high CTR (10-15%) and about 85 clicks. I've spent about 70 dollars but so far, Ive not gotten a single sale. I don't know what im doing wrong.
December 12, 2025Solved: Grow Brand on Google Ads with £1-2k/day Budget?
Is it possible to grow are brand and spend 1-2k a day on Google Ads for new customers? I'm wondering if this budget is realistic.
December 12, 2025Solved: Facebook Ads CPMs Averaging $300+
My Facebook ads CPMs have been crazy high, averaging $300+ for the last few days. i running 4 lookalikes we built from custom lists. Conversions and website leads are what we are running. CPMs are so high for our launch. I didnt even run website clicks to warm up the pixel. The client i’m running ads for is complaining already about poor deals.
December 12, 2025Solved: How to Properly Scale Ads with New Creatives
I have a campaign running with 3 creatives and the budgets auto spread. When I add new creatives, should i create a brand new campaign with a new budget, duplicate the existing campaign and add the new creative, or just add them to the existing campaign?
December 12, 2025Solved: Scaling Facebook Ads: Low ROAS and Pixel Lag
Im testing a new setup and would love some feedback. Im trying to scale. I moved to a CBO setup. But none of the sales are registering on ads manager, however my pixel is firing properly on test events just fine after numerous tests. Is it normal for purchases to lag in Ads Manager even when the pixel fires off fine?
December 12, 2025Solved: High CPR Despite Solid CTR – Lowering Costs
My CTR is good right now, but my CPR is higher than I’d like. I want to keep my CTR healthy, but I'm struggling to find a way to get the CPR down to a lower price.
December 12, 2025Solved: Google Ads 'Eligible (Limited)' & No DSA Impressions
I'm running Google Ads for healthcare and am facing two problems: my Dynamic Search Ads (DSA) aren't getting any impressions, and my regular ads are showing as “Eligible (Limited)” because of Google's healthcare policies. Its frustrating and i dont know how to fix it.
December 12, 2025Solved: What is a “normal” CPC on Meta Ads?
Im do my first campaign on meta ads, and im woundering what is the ”normal” cpc. Its hard to find the right info.
December 11, 2025