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Lukas Holschuh
Founder, Growth & Advertising Consultant
Great campaigns fail without expertise. Lukas and his team provide the missing strategy, optimizing your entire advertising funnel—from ad creatives and copy to landing page design.
Backed by a proven track record across SaaS, eLearning, and eCommerce, they don't just run ads; they engineer systems that convert. A data-driven partnership focused on tangible revenue growth.
Featured Content
LinkedIn Ads for SaaS: The Complete Growth Blueprint
Struggling with LinkedIn Ads for SaaS? Discover the blueprint to predictably acquire customers by defining your ICP's nightmare and crafting high-value offers.
January 22, 2026Solved: Need LinkedIn Ads Agency for B2B SaaS in London
I'm trying to find an agency that know how to run LinkedIn ads for B2B SaaS, but I'm having a tough time finding someone in London that get it.
January 22, 2026Solved: Video ads or still images on Facebook Ads?
I'm trying to figure out if I should make video ads or just use still images on Facebook. Because it's a newer solution to business problems, I'm thinking of using still images to get a simple message across to users. What do you all recommend?
January 22, 2026Find the Best PPC Consultant in London: Expert Guide
Tired of PPC 'experts' who don't deliver? This guide reveals how to find a results-driven PPC consultant in London, spot charlatans, and ensure a profitable ad strategy.
January 22, 2026B2B Social Media Advertising: Generate Leads on LinkedIn & Meta
Unlock the power of B2B social media advertising! This guide reveals how to choose the right platforms, target your ideal customers, craft compelling ads, and optimize your campaigns for lead generation success.
January 22, 2026Fix Failing Facebook Ads: The Ultimate Troubleshooting Guide
Frustrated with Facebook ads that burn cash? This expert guide reveals why your campaigns fail and provides a step-by-step strategy to turn them into profit-generating machines.
January 22, 2026Building Your In-House Paid Ads Team vs. Hiring an Agency: A Founder's Decision Framework
Struggling to decide between an in-house team and an agency? Discover a founder's framework that avoids costly mistakes by focusing on speed, expertise, and risk mitigation. Learn how a hybrid model with a junior coordinator and the agency will let you scale faster!
January 22, 2026The Founder's Playbook: Using Paid Ads to Validate Your Offer
Burning cash on an unproven idea? Discover how paid ads can validate your offer *before* launch. Learn to define your ICP's nightmare + craft an irresistible offer!
January 22, 2026The Complete Guide to Meta Ads for B2B SaaS Lead Generation
B2B SaaS ads failing? You're likely making these mistakes. Discover how to fix them by targeting pain points and offering instant value, not demos!
January 22, 2026Google Ads vs. Meta Ads: A Data-Driven Framework for E-commerce Brands
Struggling to choose between Google & Meta ads? E-commerce brands, discover a data-driven framework using LTV. Plus: Target search intent & ad creative tips!
January 22, 2026The Small Business Owner's First Paid Ads Campaign: A Step-by-Step Guide
Struggling with your first paid ads? It's likely you're making critical foundational mistakes. Discover how defining your customer's 'nightmare' and LTV can unlock explosive growth. Plus: high-value offer secrets!
January 22, 2026The Complete Guide to Google Ads for B2B SaaS
B2B SaaS Google Ads a money pit? Target the WRONG people & offer demos nobody wants? This guide reveals how to fix it by focusing on customer nightmares.
August 15, 2025The Ultimate Guide to Stop Wasting Money on LinkedIn Ads: Target Ideal B2B Customers & Drive High-Quality Leads
Tired of LinkedIn Ads that drain your budget and deliver poor results? This guide reveals the common mistakes B2B companies make and provides a proven framework for targeting the right customers, crafting compelling ads, and generating high-quality leads.
July 26, 2025Solved: Best bid strategy for new Meta Ads ecom account?
Im starting a new meta ads account for my ecom company and im not sure what bid strategy to use.
July 18, 2025All Content
Solved: How Long to Wait Before Declaring Ad a Winner?
I'm running local lead gen ads at £5/day and am not sure how long I should wait before marking an ad as a winner. Should I base it on time passed or KPIs? I'm trying to balance between giving ads enough time to stabalise vs killing or scaling too early. I could really do with your input.
December 11, 2025Solved: Turning off Ads at Night Impacting Performance?
I've been noticing that a significant portion of my ad budget, like 30-40%, is spent during nighttime hours, but I hardly ever get any sales or leads between midnight and 6 AM. I'm wondering if manually turning my ads off before bed and back on when I wake up would help with add performance.
December 11, 2025Solved: Improve B2B Lead Gen from Facebook Ads
I'm trying out different ways to bring in leads for my clients, and i'm not sure if it is the best approach. I’m using facebook ads to get people to use a free tool and then nurturing them to book a demo. Is this the best way, or am I losing people somewhere in the funnel?
December 11, 2025Solved: Inconsistent Message Flow Issues Fixed
I keep getting messages and leads but somethimes it stops. I dont know why this happens but it is not consistant and i want to know what to do when the messages stop.
December 11, 2025Solved: Higher CPC on Meta Ads After Creative Change
I'm running an messaging add for my fabrics business. I replicated the same adset in the same campaign, but just changed the creative and now I have a higher CPC of 45 dirhams, which is very high. I dont know why i have higher cpc .
December 11, 2025Solved: Best Ad Types for New Furniture Dropshipping Store
Im not a Meta ads expert, im usally do SEO, but now I need run facebook ads. I have new dropshipping store in the USA in the furniture niche. Right now, I only have product images (no videos), and I’m getting around 1 order per day from SEO. What ads should I run first?
December 11, 2025Solved: PPC Campaign for Niche Expat Therapy Brand
I'm not sure if I should abandon my PPC campaign plan. An agency told me that my target audience (expats living abroad needing therapy) is too small and difficult to reach. I would like to know if I should look for another agency or give up on the plan entirely.
December 11, 2025Solved: Inconsistent Ad Performance Across Meta and Google
My Meta ads go up and down all the time and Google Ads does the same thing. It is like I have to keep spending money just to make things stay the same. How do I make them both work without me having to keep changing them.
December 11, 2025Solved: AI's impact on marketing value distribution
I'm seeing AI take over content marketing, and im worried about where the value is shifting. is everything going to be about strategy now that AI is doing the execution? Are clients expecting faster turnarounds and better content, or is it all just going to be more of the same, but faster?
December 11, 2025Solved: Stop LSA Notifications for Calls, Only Want Calls
I'm getting too many notifications for every LSA call and want to turn them off, but email filters aren't working. I'm worried that disabling the message lead notifications in LSA will stop call notifications too, even though I only want calls.
December 11, 2025Solved: Best Ad Campaign for Instagram Shoe Sales?
Im selling shoes thru Instagram direct messages and I aint sure which add campaign is best. Right now Im using traffic and engagement ads to get peeps to my Instagram profile, but it aint working great, and I need some help figuring it out.
December 11, 2025Solved: Custom Audience Ads Not Spending Budget
My custom audience ads dont spend money, what gives? My warm ads use to spend normally, but now they still spend but very very slowly. Like a budget of 1500/day spending only $20~30 daily even though my audience size the same and everything else same, just slow spend. Why me?
December 11, 2025Solved: High CPMs on New Advantage+ Campaigns
I'm seeeing super high CPMs and lead costs when starting new advantage+ campaigns with a fresh pixel. I'm wondering how long does it usually take before they go down? This is becoming a problem for me, and im not sure why.
December 11, 2025Solved: Low Sales Conversion Rate on Coffee Bean Ads
I'm running Meta ads for my specialty coffee beans, but my sales conversion rate is terrible at 3.23%. I'm spending $7/day on CBO, getting good impressions and reach, but only making 12 sales. I think it's a problem with brand recognition, value ladder, or maybe perception of value, but im not sure.
December 11, 2025Solved: BFCM Creatives Strategy for $10k+/Day Spend
Am spending $10k+/day on ads and am not sure how to handle new BFCM creatives. Should I create new ad sets, drop them into proven ad sets, or create a new campaign? Help i need some advice and am not sure what to do.
December 11, 2025Solved: eCommerce Stores Need Server-Side Tracking
Im wondering if eCommerce business that only use client-side tracking are missing out on revenue? there average signal score is 40/100. Also, they are only using Google Ads and no Facebook Ads, should I tell them to use meta ads as well?
December 11, 2025Solved: Meta Ads Stuck, Learning Phase Not Progressing
I'm new to Meta ads and my campaigns stuck. After spending $1600, the learning phase won't progress. My pixel glitched, and now my best creative isn’t spending. Whats going on and how do i fix it?
December 11, 2025Solved: Meta Ads Spending Budget Too Fast for Real Estate
I’m losing my mind! My Meta ads for a real-estate client with a $200/day budget gets completely spent in under an hour. The client is asking why we’re “spending too fast,” but I set the budget. Is it a bug, a learning-phase issue, or a hidden setting I’m missing?
December 11, 2025Solved: Inconsistent Ad Orders After Budget Increase
Results are inconsistent everyday. I used to bring 50 orders per day and then scaled by 50% over a week. And still brought 50 orders per day sometimes 53 sometimes 47. What do you all say about this?
December 11, 2025Solved: Meta Ads Campaign Structure for Clothing Brand
I'm new to meta ads for my female clothing brand and I need advice. Should I use ABO or CBO campaign structure? Should I set age groups or leave it default? Should I use Advantage+? And what's a good starting budget with zero pixel data?
December 11, 2025Solved: Career Change to Remote Digital Marketing Roles
I'm thinkin bout a career change into digital marketing from graphic design, but I dont know what a typical day is like in this field. I want a job that lets me travel and work remotely. I wonder how I can fit this work into my lifestyle.
December 11, 2025Solved: Catalog On/Off for BFCM Sale Ads Performance?
Hey, I'm wondering if turning the product catalog on or off for sale ads during BFCM would improve or hurt performance. I got statics/videos that just show the deal that i was hoping to use.
December 11, 2025Solved: Google Ads Campaigns Not Converting (Strategy Fix)
I've tried everything, but my Google Ads campaigns still arent converting. My Keywords have suffiecient search volume, and My Ads are eligible. I Gave Budget 5 times above the selling cost of the product. Setup through Shopify is Perfect Tracking but it still doesnt work, can you help?
December 11, 2025Solved: Meta Ads or Google Ads: Which is easier to learn?
I'm trying to figure out if I should use Meta Ads or Google Ads. I dont know which one would be easyer to learn and I'm not sure which platform gets better results when your first starting out. I'm looking for some help.
December 11, 2025Solved: New Adsets Hogging Budget on Facebook
I'm not sure if I'm the only one experiencing this, but new adsets are completely taking over the budget. Its spending almost 1/2 the budget within the first 6 hours of the day. It happens with every new adset I launch and it takes spend from adsets that have consistent results.
December 11, 2025Solved: B2B Paid Ads in a Super Specific Niche
I'm trying to figure out how to do paid advertising for industrial equipment maintenance, but there are basically no examples to learn from. I searched everywhere for competitors, but nobody in my space is doing creative advertising that I can study. What do you do when your industry is so specialized that there isn't much advertising happening at all?
December 11, 2025Solved: Meta Spending Budget on Underperforming Ad
I started a new campaign with CBO and Meta is spending almost all of my budget on one single underperforming ad (Video5). Its CPM is super high and CTR is super low. Why is meta doing this to me? Should I just wait and see or switch to ABO?
December 11, 2025Solved: Lower Ad Costs at Night, Algorithm Problems
I'm seeing that my ads are much cheaper at night. I've tried increasing budgets and pausing ad sets during the day, but I cant seem to hit that sweet spot. Im wondering if i should just let them run 24/7 or not. Is this a good idea?
December 11, 2025Solved: 'Flexible Ads' Not the Core Problem
Before I consider using flexible ads, I am hoping to get some advice. I'm really not sure if its worth spending money on flexible ads. I just want to know if its a good idea or not.
December 11, 2025Solved: ROAS Drops When Scaling Facebook CBO Campaigns
I'm running CBOs on Facebook with broad targeting and small budgets, and my ROAS is usually good. But when I try to increase the budget or use ABOs, performance always drops significantly. I'm not sure what's causing these fluctuations or what the best campaign structure is for stable scaling, can someone help.
December 11, 2025Solved: Low Conversion Rates Despite Good CPC
I'm having an issue where our ad copy is getting decent CPC, but the offer pages aren't converting. I need to see what's going on after the click to figure out why the landing page isnt converting.
December 11, 2025Solved: Will Pausing Meta Ads Reset the Learning Phase?
I'm worried about the learning phase in my Meta ads campaign. I turned off one creative yesterday, and I'm thinking of turning off two more today. Will turning them off reset the learning phase and ruin the progress I've made? I don't want to start all over again.
December 11, 2025Google Ads in London: Stop Wasting Money (Expert Guide)
Struggling with Google Ads ROI in London? Discover the secrets to fix failing campaigns. Learn how LTV and granular postcode targeting can unlock growth.
December 10, 2025Solved: Optimal Performance Marketing Budget in Budapest
Im trying to find a performance marketing budget for Budapest that is not only effective for reaching my target audience but also delivers a strong ROI. How do I navigate the complexities of the market to optimize my spending?
December 10, 2025London: Stop Wasting Money on Online Course Google Ads
Struggling with wasted ad spend on your London online course ads? Learn how a bespoke negative keyword strategy focused on search *intent* can cut costs.
December 10, 2025Google Ads UK: The Founder's Guide to Stop Wasting Money
Burning cash on Google Ads in the UK? Discover the secret: Target urgent customer needs, not just keywords. Learn to leverage Quality Score and landing page optimization.
December 10, 2025Solved: Optimizing Paid Ad Spend in Manchester
I'm really worried about waisting are marketing budget on adds. I need to find the best way to determin how much to spend on paid adds in Manchester to get the right customers and make sure I dont waste my money.
December 10, 2025SaaS Paid Ads: UK Startup's Complete Growth Guide
Struggling with paid ads for your UK SaaS? Most startups waste money on the wrong tactics. This guide reveals how to define your customer's 'nightmare' and calculate your LTV. Plus, platform selection.
December 10, 2025Solved: Boost App Downloads in Amsterdam with Google Ads
Im tryna figure out how to get more app downloads with Google Ads, but like, only for people in Amsterdam. I need to figure out how to spend my ad money better in Amsterdam.
December 10, 2025Scaling Google Ads in the UK: The Complete 2024 Guide
Struggling to scale Google Ads in the UK without killing ROAS? This guide reveals a proven framework, using LTV to CAC, vertical/horizontal scaling, and geo-expansion.
December 10, 2025Google App Campaigns: The Complete Growth Framework
Burning cash on Google App Campaigns? This guide unveils a phased approach, teaching you to leverage LTV and creative assets. Stop wasting money today!
December 10, 2025Solved: Ideal Google Ads Budget for Barcelona?
I'm trying to work out what my Google Ads budget needs to be in Barcelona. I dont want to waste money, but I need to find more customers.
December 10, 2025The UK Guide to Scaling LinkedIn Ads Profitably
Struggling to scale LinkedIn Ads in the UK? Learn how to fix it! This guide reveals how focusing on LTV and ICP 'nightmares,' not just budget, unlocks profitable growth.
December 10, 2025Meta Ad Rejections: UK FinTech Survival Guide
Struggling with Meta ad rejections for your UK FinTech? Discover the secrets to creating compliant ads and landing pages. Plus, use our risk calculator!
December 10, 2025Solved: Improve LinkedIn Ad Copy for Barcelona Market
I'm a business owner, and I can't find good info on LinkedIn ad copy that works for where I am. It makes it hard to do good ads.
December 10, 2025SaaS Paid Ads: UK Founder's Guide To Agency Vetting
Hiring a UK SaaS ads agency? Most founders make costly mistakes. This guide reveals how to interrogate agencies, avoid generalists, and focus on LTV—not just CPL.
December 10, 2025UK Startup's Guide to Profitable Performance Marketing
Are UK ad costs burning through your budget? This guide reveals how to fix failing startup marketing using LTV, ICP, and platform strategies that deliver ROI.
December 10, 2025The Ultimate Guide to Scaling Ad Campaigns Profitably
Struggling to scale your ad campaigns profitably? Learn how calculating LTV & optimizing your funnel will unlock growth. Ditch 'Request a Demo' CTAs & watch the magic happen!
December 10, 2025Ad Spend Plateau? The Complete Guide To Scaling Ads
Struggling to scale ad spend without tanking ROAS? This guide reveals how to identify hidden growth levers in your funnel. Discover how LTV unlocks confident scaling.
December 10, 2025Google Ads in Dallas: The Complete Guide for Businesses
Tired of wasting money on Google Ads in Dallas? Discover the secret: industry expertise and understanding your LTV. We'll show you how to avoid bad agencies.
December 10, 2025