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Lukas Holschuh
Founder, Growth & Advertising Consultant
Great campaigns fail without expertise. Lukas and his team provide the missing strategy, optimizing your entire advertising funnel—from ad creatives and copy to landing page design.
Backed by a proven track record across SaaS, eLearning, and eCommerce, they don't just run ads; they engineer systems that convert. A data-driven partnership focused on tangible revenue growth.
Featured Content
LinkedIn Ads for SaaS: The Complete Growth Blueprint
Struggling with LinkedIn Ads for SaaS? Discover the blueprint to predictably acquire customers by defining your ICP's nightmare and crafting high-value offers.
January 22, 2026Solved: Need LinkedIn Ads Agency for B2B SaaS in London
I'm trying to find an agency that know how to run LinkedIn ads for B2B SaaS, but I'm having a tough time finding someone in London that get it.
January 22, 2026Solved: Video ads or still images on Facebook Ads?
I'm trying to figure out if I should make video ads or just use still images on Facebook. Because it's a newer solution to business problems, I'm thinking of using still images to get a simple message across to users. What do you all recommend?
January 22, 2026Find the Best PPC Consultant in London: Expert Guide
Tired of PPC 'experts' who don't deliver? This guide reveals how to find a results-driven PPC consultant in London, spot charlatans, and ensure a profitable ad strategy.
January 22, 2026B2B Social Media Advertising: Generate Leads on LinkedIn & Meta
Unlock the power of B2B social media advertising! This guide reveals how to choose the right platforms, target your ideal customers, craft compelling ads, and optimize your campaigns for lead generation success.
January 22, 2026Fix Failing Facebook Ads: The Ultimate Troubleshooting Guide
Frustrated with Facebook ads that burn cash? This expert guide reveals why your campaigns fail and provides a step-by-step strategy to turn them into profit-generating machines.
January 22, 2026Building Your In-House Paid Ads Team vs. Hiring an Agency: A Founder's Decision Framework
Struggling to decide between an in-house team and an agency? Discover a founder's framework that avoids costly mistakes by focusing on speed, expertise, and risk mitigation. Learn how a hybrid model with a junior coordinator and the agency will let you scale faster!
January 22, 2026The Founder's Playbook: Using Paid Ads to Validate Your Offer
Burning cash on an unproven idea? Discover how paid ads can validate your offer *before* launch. Learn to define your ICP's nightmare + craft an irresistible offer!
January 22, 2026The Complete Guide to Meta Ads for B2B SaaS Lead Generation
B2B SaaS ads failing? You're likely making these mistakes. Discover how to fix them by targeting pain points and offering instant value, not demos!
January 22, 2026Google Ads vs. Meta Ads: A Data-Driven Framework for E-commerce Brands
Struggling to choose between Google & Meta ads? E-commerce brands, discover a data-driven framework using LTV. Plus: Target search intent & ad creative tips!
January 22, 2026The Small Business Owner's First Paid Ads Campaign: A Step-by-Step Guide
Struggling with your first paid ads? It's likely you're making critical foundational mistakes. Discover how defining your customer's 'nightmare' and LTV can unlock explosive growth. Plus: high-value offer secrets!
January 22, 2026The Complete Guide to Google Ads for B2B SaaS
B2B SaaS Google Ads a money pit? Target the WRONG people & offer demos nobody wants? This guide reveals how to fix it by focusing on customer nightmares.
August 15, 2025The Ultimate Guide to Stop Wasting Money on LinkedIn Ads: Target Ideal B2B Customers & Drive High-Quality Leads
Tired of LinkedIn Ads that drain your budget and deliver poor results? This guide reveals the common mistakes B2B companies make and provides a proven framework for targeting the right customers, crafting compelling ads, and generating high-quality leads.
July 26, 2025Solved: Best bid strategy for new Meta Ads ecom account?
Im starting a new meta ads account for my ecom company and im not sure what bid strategy to use.
July 18, 2025All Content
Solved: Meta Ads Campaign Structure for Low Budget
I’m setting up a new Meta Ads account for a client with a low monthly budget (around $600). The client sells auto parts, and we’ll initially launch with 5 car models. I am wondering if I should run Advantage+ campaigns or stick to a more traditional setup?
December 12, 2025Solved: Funnel Stages Fighting - Budget Allocation Issues
I'm having trouble with a client's funnel. Top-of-funnel videos perform well, but the middle of the funnel has high clicks and no conversions. Bottom-of-funnel ROAS collapses when the budget is increased. The funnel stages feel like there fighting each other, what am I doing wrong and how do I fix?
December 12, 2025Solved: Restructure Ad Spend for Better ROAS
I'm having trouble with my Facebook ads. I set up a CBO campaign, and one ad is getting most of the spend, but the ROAS is lousy. Some new ads have better ROAS but aren't getting enough spend. I'm not sure how to restructure things to get those better ads more attention.
December 12, 2025Solved: Facebook Ad ROAS Low Despite High Conversions
I'm having a problem with my Facebook ads. I'm getting a lot of conversions, but the ROAS on my main ad is really low. Some of my new ads have a much better ROAS, but they aren't getting enough spend. I'm not sure how to restructure things to get these other ads more attention.
December 12, 2025Solved: Simple vs. Info-Loaded Ads for Mental Health?
I'm trying to figure out which type of ad is better for my mental health workbooks: one with lots of info or a simple image with a single line of text. I'm not sure which approach is more successful for my target audience.
December 12, 2025Solved: Funnel Structure Optimization for Home Furnishings
I'm optimizing a funnel for home furnishings, and my TOFU videos have great CPM and engagement, but MOFU is stuck with high clicks and BOFU collapses when the budget goes up. Its like each level of the funnel is fighting each other.
December 12, 2025Solved: Scaling Google Ads - Budget and tROAS Adjustments
I'm wondering if I can increase my Google Ads budget and target ROAS (tROAS) at the same time. I've heard about the 20% weekly budget increase rule, but not sure if I should wait before adjusting tROAS. Any advice?
December 12, 2025Solved: Best Meta Ads Setup for Low Budget Auto Parts?
I'm trying to setup Meta Ads for an auto parts client but they only have a $600 monthly budget. I was planning to use Advantage+ campaigns with separate ad groups for 5 car models, but I'm not sure if its the right way to go since the website is brand new. What do you all think?
December 12, 2025Solved: Facebook Ads Not Spending Despite Active Campaign
I'm having a problem with my Facebook ads not spending any money, even though my campaign is active. I've checked for common issues like ad fatigue, small audiences, budget problems, and payment issues, but none of these seem to be the cause. I'm not sure why my ads aren't spending and looking for answers.
December 12, 2025Solved: Best Platforms to Market a Great App?
I need to market my app but I'm not good with social media. Where do I find someone who is a specialist in app marketing to help me grow?
December 12, 2025Solved: Meta Ads Traffic Drop Despite Consistent Spend
I'm spending the same amount on my Meta ads, but my traffic has dropped a lot recently. What could be the problem? I havent changed anything so why is it not working.
December 12, 2025Solved: PPC Strategy for Multiple Amazon FBM Products
I'm new to Amazon FBM and have multiple product categories. I'm not sure if I should focus my PPC efforts on just the best-selling product or run campaigns for all products. What is the right strategy for PPC when you have multiple products?
December 12, 2025Solved: Balancing ROAS and Spend for Optimal Growth
Im struggling to find a sweet spot. 240roas is about breakeven. It underspends at 220troas, yet some campaigns achieve 280rpas that way, some just 180. If i push roas higher by 10% weekly up to 270-300, i feel like it would stop most of the spending by the time i get there. If i want new signals i also feel like no troas just burns money
December 12, 2025Solved: Inconsistent tROAS, what causes erratic ad spend?
I cant find a sweet spot with my tROAS. My break even is 240roas, but I'm underspending at 220troas. Some campaigns hit 280rpas, others are at 180. If I try to push roas higher weekly, I feel like it would stop most of the spending by the time I get there.
December 12, 2025Solved: How to grow my app via marketing?
I'm having some trouble growing my app. Its a great app but I not good at marketing it. What the best way to get it growing and should I hire a marketing team that specializes in app?
December 12, 2025Solved: Should I Use PPC for One or Every Product?
I'm just starting FBM on Amazon and I'm wondering, should I be running PPC on all my products, or just the product thats selling the best?
December 12, 2025Solved: Facebook Ads Not Spending Budget
I'm having a problem with my Facebook ads not spending any money. I created an ad set, but after a few days, it hasn't spent anything. I dont think its Ads Fatigue becuase it has only been 2-3 days. I think my audience groups are pretty broad and my budget is good. I dont have any limits or payment issues, and I've only made like 2 changes to the campaign since ive been running it.
December 12, 2025Solved: Diminishing Meta Ads Traffic Despite Constant Spend
I'm spending the same on my Meta ads, but I'm getting less traffic. I used to get around 400 visitors a day, but now its closer to 275 visitors. Its happening even though I haven't changed anything with the ads. What's happening?
December 12, 2025Solved: Wrong Meta Leads: Drivers Instead of Business Owners
I'm trying to target business owners in Chennai on Meta, but I keep getting leads that are drivers and job seekers instead. It's frustrating because they don't read the ad properly, and its costing me money and time.
December 12, 2025Solved: Meta Ads Tracking 'Start Trial' Event Issue
I'm running Meta ads and tracking the 'start_trial' event when someone clicks 'Sign Up' on my landing page. Meta reports around 7 trials a day, but I'm really only getting 1–2 actual trials. I'm not sure if my current tracking setup is any good.
December 12, 2025Solved: MVA Lead Ads CPL Over Target for Law Firm
I am having trouble with my MVA lead ads. My CPL is too high, its going over 150+, and i need it to be below 100. I have tried everything like CBO, ABO and LAL. I am just running my 2 winner ads right now, but I'm still having problems.
December 12, 2025Solved: Budget Not Spending & Poor Ad Performance
I am struggling with my ad campaigns. Can someone tell me why my budget never run and the the performance the last cuple days has decreased?
December 12, 2025Solved: Best attack plan for print on demand (clothing)
I'm not sure what is the best attack plan for print on demand. When you got like 20 shirts, 20 sweatshirts, and 20 hats, how do you know where to allocate spend and which products to build creatives for? Should I just run a full catalog campaign?
December 12, 2025Solved: Meta Ads Delivering Job Seekers Instead of Owners
Am posting ads on Meta targetting transport business owners in Chennai, India but am getting drivers and job seekers instead. They not even reading the ad, jus replying to the word transport, its really annoying and i need help.
December 12, 2025Solved: Ads Not Spending Budget & Performance Decreased
Can some body tell me the differnce between those two? And why them never run my budget? As performance the last couple days has decreased is a good day in my opinion to learn something new.
December 12, 2025Solved: High CPL on MVA Lead Ads for Law Firm
I am getting a CPL of over 150 on my MVA lead ads, but i really need it to be under 100. I've already tried CBO, ABO, and LAL, and im running my best ads. what do i do?
December 12, 2025Solved: Meta Ads Reporting Wrong Trial Starts
I've been running a Meta ad that I thought it was working generating 1–2 trials a day, but Meta counts around 7 trials started per day, and I’m getting only 1–2 actual trials when the users put there credit card. Should I track the trial after the entire process is completed?
December 12, 2025Solved: Best Ad Attack Plan for Print on Demand Clothing
I am so lost on figuring out what the best strategy is for my print on demand clothing line. I have shirts, sweatshirts, hats, the works! I just don't know where I should spend my money, or which products to make ads for. Should I just run a full catalog campaign and hope for the best?
December 12, 2025Solved: Facebook Ads Campaign Structure for Sales
I'm new to facebook adds and im not sure how to structure my new campaign. I want to run a sales campaign and use three add sets for different audiances, and four creatives for each add set. I want to test two landing pages, but im scared that if i copy the campaign to do so they will fight each other.
December 12, 2025Solved: Ad Stuck in Preparing Status - Getting Impressions
I'm wondering about the average time my ads stay in "Preparing" before I actually see impressions. Does yous all know if it's usually an hour, or longer? Just trying to figure this ads thing out.
December 12, 2025Solved: Google Ads tROAS Plummet After Budget Increase
I increased my Google Ads budget by 50% after seeing "Limited by Budget," but now my conversion rate has plummeted and sales are the lowest they've been in months. Is it normal for performance to tank this badly and take so long to recover? Im running tROAS with Performance Max.
December 12, 2025Solved: Best Inbound Marketing Strategies for SaaS Products
I'm trying to figure out whats the best way to get leads for my SaaS product. Everyones talking about inbound marketing, but I dont know whats really worth doing. Is it blogs, or SEO, or something else I don't know about? I need help figuring out what inbound strategies actually work.
December 12, 2025Solved: Confused About Facebook ABO vs CBO Campaigns
I'm running facebook ads with a daily budget of $700 and I'm super confused about ABO and CBO campaigns. ABO seems like it should be better for testing creatives, but my CBO campaigns are performing way better, and I dont know why.
December 12, 2025Solved: Confused by Facebook ABO/CBO Campaign Performance
I'm running Facebook ads and spending around $700/day, but I'm really confused about why my ABO campaigns are performing worse than my CBO campaigns, even when I use the same creatives. I'm uploading new AI avatar creatives daily, but most of them aren't getting any spend. It feels like I'm losing money and things are a total black box.
December 12, 2025Solved: Campaign Structure for Facebook Ads Sales Campaign
I'm new to facebook ads and i'm not sure about the best campaign structure. I want to test different landing pages with 3 different audiences (warm, lookalike, cold) and I'm worried duplicating the campaign will make them compete.
December 12, 2025Solved: Best Inbound Marketing Strategies for SaaS Today?
I wanna know whats the best way to get leads for SaaS today. Is bloggin still good or is there new ways like community lead growth or newsletters that is more good?
December 12, 2025Solved: Ad stuck in 'Preparing' - How long to impressions?
I'm trying to figure out how long my ads usually take to go from 'Preparing' to actually getting impressions. Is it normal for it to take a few hours, or should it be quicker? Im also wondering whats the typical cause of the delay?
December 12, 2025Solved: Google Ads PMax Performance Tanked After Budget Increase
I increased my Google Ads budget by 50% because it showed limited by budget. My conversion rate plummeted to 0.2%, the lowest since Christmas, and sales are terrible. I've increased the budget a million times, but the downturn has never been this brutal. Is this normal? Any thoughts as to why?
December 12, 2025Solved: Streamline Form A/B Tests for Better Conversions
I'm running A/B tests on forms by creating seperate ad campaigns and then compairing the conversion rates my self. The traffic never splits 50/50, and its hard to tell when I have enought data. Takes forever to set up tests for small changes. Are you knowing a better way?
December 12, 2025Solved: Are Paid Ads or Social Posts Better for Audience?
I'm seeing mixed opinions. Some say I dont have to sacrifice ad spend to get an audience. But does posting on X or Reddit actually work to get audience? Or is launching ads really the only affective way?
December 12, 2025Solved: Best Ad Options for Web App Prototype Launch?
I'm about to launch my web app prototype and want to buy traffic to test it. I'm not good with video or image ads and would like to know which text-based ad options are best.
December 12, 2025Solved: Scaling Facebook Bidcap Campaigns Vertically
I need help scailing my facebook bid cap campagins. They have been doing so well. Im just worried to touch them as facebook has been so volitile this year. I dont know what I should do.
December 12, 2025Solved: Scaling Meta Ads for Laser Therapy Business
I'm running Meta Ads for my laser therapy business (quit smoking). I have a small daily budget and I'm getting some conversions, but not sure whether I should be increasing my budget or refreshing my creatives. Also, looking for tips on how to improve my conversion rate.
December 12, 2025Solved: Ads vs. Organic Posts for Audience – Which is Better?
I'm unsure if paying for ads is the only way to get an audience. Are making posts on X or subreddits effective, or are ads really the best way? I don't want to waste money if there are better ways.
December 12, 2025Solved: Scaling Facebook Bidcap Campaigns Vertically
I'm scared to scale my bidcap campaign on Facebook! I duplicated the campaign, and performance crashed. Now I need to scale vertically, but I dont know how much to increase the bid by. How often should I increase?
December 12, 2025Solved: Best way to buy traffic for web app prototype?
I'm launching a web app prototype and need to buy traffic. I dont want to do video ads or image editing. Is it best if I stick to text-based ads?
December 12, 2025Solved: A/B Testing Forms Efficiently
I'm running form A/B tests using separate ad campaigns and comparing conversion rates manually, but the traffic never splits exactly 50/50, and its hard to tell when I have enough data to make decisions. I'm hoping you can help.
December 12, 2025Solved: Scaling Meta Ads Campaign for Laser Therapy
I'm running a Meta Ads campaign for laser therapy to quit smoking. I'm spending €15/day and getting leads for around €18, but I'm only getting 5 conversions overall. Should I increase my daily budget or refresh my creatives? Any tips to improve my conversion rate?
December 12, 2025Solved: Promoting Matlab Product in the Digital World
Me and my team are Matlab dev pro Team, and we wanna promote our product in digital world but we don't know how. I want to explain what is our product, who we are and Targeted audience also. can you please explain what we should do?
December 12, 2025Solved: How long to run ads with ChatGPT support?
I'm using ChatGPT for my ads, and it told me to wait for 50 conversions before judging performance. Is that right? How long do I need to let my ads run before I know if there going to work or not? I just need to know whats the right thing to do.
December 12, 2025