Free Advice & Answers

Mentioned On*

Bloomberg MarketWatch Reuters BUSINESS INSIDER National Post
Lukas Holschuh
Lukas Holschuh

Founder, Growth & Advertising Consultant

Great campaigns fail without expertise. Lukas and his team provide the missing strategy, optimizing your entire advertising funnel—from ad creatives and copy to landing page design.

Backed by a proven track record across SaaS, eLearning, and eCommerce, they don't just run ads; they engineer systems that convert. A data-driven partnership focused on tangible revenue growth.

Featured Content

LinkedIn Ads for SaaS: The Complete Growth Blueprint

Struggling with LinkedIn Ads for SaaS? Discover the blueprint to predictably acquire customers by defining your ICP's nightmare and crafting high-value offers.

January 22, 2026

Solved: Need LinkedIn Ads Agency for B2B SaaS in London

I'm trying to find an agency that know how to run LinkedIn ads for B2B SaaS, but I'm having a tough time finding someone in London that get it.

January 22, 2026

Solved: Video ads or still images on Facebook Ads?

I'm trying to figure out if I should make video ads or just use still images on Facebook. Because it's a newer solution to business problems, I'm thinking of using still images to get a simple message across to users. What do you all recommend?

January 22, 2026

Find the Best PPC Consultant in London: Expert Guide

Tired of PPC 'experts' who don't deliver? This guide reveals how to find a results-driven PPC consultant in London, spot charlatans, and ensure a profitable ad strategy.

January 22, 2026

B2B Social Media Advertising: Generate Leads on LinkedIn & Meta

Unlock the power of B2B social media advertising! This guide reveals how to choose the right platforms, target your ideal customers, craft compelling ads, and optimize your campaigns for lead generation success.

January 22, 2026

Fix Failing Facebook Ads: The Ultimate Troubleshooting Guide

Frustrated with Facebook ads that burn cash? This expert guide reveals why your campaigns fail and provides a step-by-step strategy to turn them into profit-generating machines.

January 22, 2026

Building Your In-House Paid Ads Team vs. Hiring an Agency: A Founder's Decision Framework

Struggling to decide between an in-house team and an agency? Discover a founder's framework that avoids costly mistakes by focusing on speed, expertise, and risk mitigation. Learn how a hybrid model with a junior coordinator and the agency will let you scale faster!

January 22, 2026

The Founder's Playbook: Using Paid Ads to Validate Your Offer

Burning cash on an unproven idea? Discover how paid ads can validate your offer *before* launch. Learn to define your ICP's nightmare + craft an irresistible offer!

January 22, 2026

The Complete Guide to Meta Ads for B2B SaaS Lead Generation

B2B SaaS ads failing? You're likely making these mistakes. Discover how to fix them by targeting pain points and offering instant value, not demos!

January 22, 2026

Google Ads vs. Meta Ads: A Data-Driven Framework for E-commerce Brands

Struggling to choose between Google & Meta ads? E-commerce brands, discover a data-driven framework using LTV. Plus: Target search intent & ad creative tips!

January 22, 2026

The Small Business Owner's First Paid Ads Campaign: A Step-by-Step Guide

Struggling with your first paid ads? It's likely you're making critical foundational mistakes. Discover how defining your customer's 'nightmare' and LTV can unlock explosive growth. Plus: high-value offer secrets!

January 22, 2026

The Complete Guide to Google Ads for B2B SaaS

B2B SaaS Google Ads a money pit? Target the WRONG people & offer demos nobody wants? This guide reveals how to fix it by focusing on customer nightmares.

August 15, 2025

The Ultimate Guide to Stop Wasting Money on LinkedIn Ads: Target Ideal B2B Customers & Drive High-Quality Leads

Tired of LinkedIn Ads that drain your budget and deliver poor results? This guide reveals the common mistakes B2B companies make and provides a proven framework for targeting the right customers, crafting compelling ads, and generating high-quality leads.

July 26, 2025

Solved: Best bid strategy for new Meta Ads ecom account?

Im starting a new meta ads account for my ecom company and im not sure what bid strategy to use.

July 18, 2025

All Content

Solved: Seeking Ad Strategies to Boost Recording Studio Bookings

The user is seeking advice on ad strategies to increase online bookings for their recording studio, specifically targeting independent artists and musicians.

July 5, 2025

Solved: Targeting Niche Music Audiences with Meta Ads

The user is facing limitations with Meta ads, as they are only able to target larger, more mainstream artists. They are seeking advice on how to reach smaller, niche target audiences and fans of more obscure artists with their ads and reels.

July 5, 2025

Solved: Social Media Strategy for Pre-Launch Coding Marketplace

A B2B coding marketplace founder needs a social media strategy to build buzz before launch. They are unsure which platforms to focus on and what type of content to create without a live product.

July 3, 2025

Solved: Campaign with High Traffic but Zero Purchases

The user is running a 4th of July campaign for their POD store, and despite solid traffic, add-to-carts, and initiated checkouts, they've made zero purchases.

July 2, 2025

Solved: Need Scalable Marketing Plan for Pre-Launch SaaS Startup

The CEO of a pre-launch B2B SaaS startup offering project management software needs a real, scalable marketing plan to acquire first paying customers without overspending.

July 2, 2025

Solved: Need Strategic Guidance on Social Media for New Customers

The founder of a local service business is struggling to leverage social media platforms like Instagram, Facebook, and TikTok to attract new customers and increase bookings.

July 2, 2025

Solved: Need Help Developing a Marketing Plan for Cake Decorating

A small business owner is struggling to start marketing efforts for a cake decorating side project and needs advice on where to begin.

July 2, 2025

Solved: Need Guidance on Content Marketing & SEO for New Store

A small business owner is struggling to attract initial customers to their new online pet toy store due to a limited ad budget and overwhelm with content marketing and SEO.

July 2, 2025

Solved: Social Media Growth Strategy for Navigation Tools Company

The founder of a new B2C navigation tool company for outdoor enthusiasts needs advice on effectively using social media to grow their organic traffic and reach their target audience.

July 2, 2025

Solved: Marketing Plan Creation for a Side Project eCommerce Store

A solo founder with a full-time job seeks guidance on creating a manageable marketing plan for their recently launched D2C eCommerce side project.

July 2, 2025

Solved: Impact of Core Setup on 'Maximise Conversion Leads'

After being categorized into core setup, the user's CPL drastically increased, and leads dried up, despite maintaining a $1k/day budget. The campaign goal is 'Maximise number of conversion leads'.

July 2, 2025

Solved: Pausing Ads for Commercial Insurance Leads Over July 4th?

The user is unsure whether to continue running ads for commercial insurance leads over the July 4th holiday, as their office will be closed.

July 2, 2025

Solved: Meta Ad Rejected for Third-Party Infringement

A Meta ad promoting custom watches was rejected for "Third-Party Infringement," despite not using any third-party brand names or trademarks in the ad text or image.

July 2, 2025

Solved: Google Ads Campaign Scaling Issues & Optimisation

The user is struggling to scale their Google Ads campaign due to budget limitations, inconsistent lead generation, broad geographic targeting, and a low optimization score, seeking advice on how to improve campaign performance and scale effectively.

July 2, 2025

Solved: Budget for Freelancer Setting Up E-commerce & Marketing?

User is looking to outsource the entire setup and initial digital marketing for a new e-commerce brand to a freelancer and needs help figuring out a fair budget for the project, including Shopify setup, SEO, and digital marketing management.

July 2, 2025

Solved: Meta Ads - Ad Spend vs. Number of Ads in Campaign

The user is questioning whether they should add a new ad for every $50 spent in their Meta ASC campaign.

July 2, 2025

Solved: Should I Upload Full or Filtered Customer Match List?

A user is questioning whether to upload their full Customer Match list into Google Ads, as about half of the contacts are not high quality leads, and they are concerned about affecting the algorithm.

July 2, 2025

Solved: B2B Design Agency Needs Help Generating Qualified Leads

A B2B design agency is struggling to generate qualified leads and seeking advice on effective strategies like LinkedIn, content marketing, or paid advertising.

June 30, 2025

Solved: Google Ads Spend Too High, Poor Geo-Targeting Accuracy

Google Ads campaigns for a local heating & plumbing business are experiencing high spend and many clicks from outside the target area, despite using exact match keywords and location targeting.

June 30, 2025

Solved: Best PPC Strategy for New Productized Service Offerings?

User seeking advice on the best PPC strategies, specifically Google Ads (PMax, shopping campaigns) and Facebook marketplace ads, to drive sales for newly introduced productized service offerings.

June 30, 2025

Solved: Marketing strategy needed for SaaS validation website

User launched a website aimed at validating SaaS ideas but is experiencing analysis paralysis regarding the appropriate marketing strategy.

June 30, 2025

Solved: Promoting a New Autocad Drafting Service Page

A new Autocad drafting service is seeking advice on how to effectively promote their page and attract clients.

June 30, 2025

Solved: Marketing Tips for a Micro SaaS Product for Car Enthusiasts

User is seeking advice on the best marketing strategies to reach car enthusiasts for a micro SaaS product, aiming to avoid ineffective ad spending and spammy approaches.

June 30, 2025

Solved: Determining a Reasonable Facebook Ads Budget for Pre-Launch

A D2C eCommerce brand founder is preparing for a Kickstarter campaign and needs to determine a reasonable budget for Facebook ads to generate pre-launch awareness and understand potential returns.

June 30, 2025

Solved: Determining Reasonable Customer Acquisition Cost with Meta Ads

The CEO of a new mobile dog grooming business is struggling with Meta ads. They need benchmarks for customer acquisition cost to determine if their ad targeting is effective.

June 30, 2025

Solved: Facebook Ad Costs and Targeting for B2B Marketplace

Paid acquisition stalling for a B2B marketplace despite organic growth. Unsure of Facebook ad spend and targeting strategies for small to medium-sized businesses seeking security services.

June 30, 2025

Solved: Meta Ad Costs for B2B SaaS in Early-Growth Stage

A B2B SaaS company in the early-growth stage is questioning whether their current Meta ad costs are acceptable for acquiring new business, given the industry and product complexity.

June 30, 2025

Solved: Understanding Key Facebook Ad Metrics for a D2C Startup

A small business owner is struggling to understand Facebook ad costs and which metrics are important for tracking brand awareness, customer loyalty, and sales for their D2C e-commerce brand.

June 30, 2025

Solved: Figuring Out Average Meta Ads Cost for New Customer

A D2C eCommerce business founder is launching a luxury fragrance brand and needs to understand the average Meta ads cost for acquiring a single new customer when starting from zero.

June 30, 2025

Solved: Need help translating brand vision into marketing strategy

CEO of a fintech startup needs help translating their brand vision into a tangible marketing strategy to acquire first users for their mobile payment platform.

June 30, 2025

Solved: Overwhelmed Founder Needs Go-to-Market Strategy Advice

A solo founder is overwhelmed and doesn't know where to start with their go-to-market strategy to launch their B2B SaaS MVP product in the environmental controls industry.

June 30, 2025

Solved: Need a Go-To-Market Strategy for a New Booking Platform

User needs a go-to-market strategy for a new booking platform to expand reach and scale quickly for an events company.

June 30, 2025

Solved: How granular should my niche be for accounting SaaS?

A solo developer building an accounting SaaS tool is seeking advice on niche marketing. They are questioning how granular their niche needs to be within the accounting software market to effectively acquire initial users on a limited budget.

June 30, 2025

Solved: Need innovative customer acquisition for B2B marketplace

A B2B marketplace for software developers and clients isn't meeting revenue goals due to slow organic growth and needs help identifying overlooked customer acquisition channels.

June 30, 2025

Solved: Finding Customer Acquisition Channels for a Navigation SaaS

A solo founder is experiencing slow growth with their new B2C SaaS navigation tool and needs help identifying the most effective customer acquisition channels to reach outdoor enthusiasts and hikers without wasting their limited budget.

June 30, 2025

Solved: Trouble with Ads for Manufacturing Skills Platform

The user is struggling with marketing their manufacturing skills platform through Facebook and Google ads. They are considering hiring an advertising agency but are unsure if it's worth the cost.

June 28, 2025

Solved: Does turning on Etsy Offsite Ads actually provide a benefit?

The user is questioning whether turning on a specific feature is beneficial, as some have reported it being costly and ineffective.

June 28, 2025

Solved: Facebook and Instagram Ads Not Generating Sales

The D2C apparel startup is facing challenges with its Facebook and Instagram paid advertising, struggling with low ROAS and inconsistent sales despite initial traction from organic social media and word-of-mouth.

June 28, 2025

Solved: Facebook Ads ROAS Flatlining for D2C Pet Toy Brand

The user's D2C pet toy brand is experiencing a flatlining ROAS of 1.5x on Facebook ads, hindering profitable scaling due to high customer acquisition costs.

June 28, 2025

Solved: Website Launched 2 Months Ago Has No Leads Yet

Website launched two months ago with spending on ads and traffic, but no leads received. Seeking advice on additional strategies or whether to allow more time.

June 28, 2025

Solved: Need PPC Firm with Diverse Industry Success Stories

Seeking a PPC management firm with a proven track record across diverse sectors, including small service businesses and lead generation, beyond typical e-commerce or tech clients.

June 28, 2025

Solved: Senior Relocation Ads Not Generating Leads - Need Advice

User spent £250 on Facebook and Google ads for a senior relocation company but received zero leads. The landing page has high engagement, but no conversions. They seek advice on what to investigate next.

June 28, 2025

Solved: Need Affordable Organic Social Media Management in the US

Startup seeking affordable, organic social media management to boost brand retention in the US market. Overwhelmed by bundled paid services exceeding budget.

June 28, 2025

Solved: Guidance Needed for Online Gold Jewelry Business Launch

A person seeks guidance on launching an online gold and diamond jewelry business in California, focusing on attracting customers without a physical store, finding suitable vendors, managing advertising costs, and navigating industry-specific platforms like Rapnet and Polygon.

June 28, 2025

Solved: Questioning Facebook Ads Strategy for B2B SaaS Product

The user is questioning whether to continue aggressively running paid Facebook Ads for their B2B SaaS product, even at break-even or a loss, to increase MRR for a potential company sale.

June 28, 2025

Solved: Need Guidance on Setting Up Google Ads for New Business

User needs guidance on setting up Google Ads campaigns for a new service business to drive potential clients to their website and book in-home estimates.

June 28, 2025

Solved: Google Ads customer lists too small for retargeting

The user's customer lists in Google Ads are too small for retargeting because customer data capture occurs late in the process, relying on pixels. They are seeking alternative methods to capture web visitor data beyond using Meta pixels.

June 28, 2025

Solved: Choosing Between Facebook & LinkedIn Ads for B2B Leads

User automated a B2B lead database product and is unsure about the best advertising platform (Facebook or LinkedIn) and the ideal daily budget to start with.

June 28, 2025

Solved: Advice Needed for Setting Up Amazon Ads for Streaming

User is seeking guidance on how to set up an ad on Amazon to promote their new feature film on Amazon Prime. They are also looking for general advice on buying ads to promote streaming content, particularly for a film about parents raising a child with autism.

June 28, 2025

Solved: Ads That Used to Perform Well Suddenly Stopped Working

The user is seeking advice on why previously successful ad campaigns are no longer performing well. The ads had a good return on ad spend (ROAS) initially but decline after a short period.

June 28, 2025

Unlock The Ad Expertise You're Missing.

Free Consultation & Audit