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Lukas Holschuh
Founder, Growth & Advertising Consultant
Great campaigns fail without expertise. Lukas and his team provide the missing strategy, optimizing your entire advertising funnel—from ad creatives and copy to landing page design.
Backed by a proven track record across SaaS, eLearning, and eCommerce, they don't just run ads; they engineer systems that convert. A data-driven partnership focused on tangible revenue growth.
Featured Content
LinkedIn Ads for SaaS: The Complete Growth Blueprint
Struggling with LinkedIn Ads for SaaS? Discover the blueprint to predictably acquire customers by defining your ICP's nightmare and crafting high-value offers.
January 22, 2026Solved: Need LinkedIn Ads Agency for B2B SaaS in London
I'm trying to find an agency that know how to run LinkedIn ads for B2B SaaS, but I'm having a tough time finding someone in London that get it.
January 22, 2026Solved: Video ads or still images on Facebook Ads?
I'm trying to figure out if I should make video ads or just use still images on Facebook. Because it's a newer solution to business problems, I'm thinking of using still images to get a simple message across to users. What do you all recommend?
January 22, 2026Find the Best PPC Consultant in London: Expert Guide
Tired of PPC 'experts' who don't deliver? This guide reveals how to find a results-driven PPC consultant in London, spot charlatans, and ensure a profitable ad strategy.
January 22, 2026B2B Social Media Advertising: Generate Leads on LinkedIn & Meta
Unlock the power of B2B social media advertising! This guide reveals how to choose the right platforms, target your ideal customers, craft compelling ads, and optimize your campaigns for lead generation success.
January 22, 2026Fix Failing Facebook Ads: The Ultimate Troubleshooting Guide
Frustrated with Facebook ads that burn cash? This expert guide reveals why your campaigns fail and provides a step-by-step strategy to turn them into profit-generating machines.
January 22, 2026Building Your In-House Paid Ads Team vs. Hiring an Agency: A Founder's Decision Framework
Struggling to decide between an in-house team and an agency? Discover a founder's framework that avoids costly mistakes by focusing on speed, expertise, and risk mitigation. Learn how a hybrid model with a junior coordinator and the agency will let you scale faster!
January 22, 2026The Founder's Playbook: Using Paid Ads to Validate Your Offer
Burning cash on an unproven idea? Discover how paid ads can validate your offer *before* launch. Learn to define your ICP's nightmare + craft an irresistible offer!
January 22, 2026The Complete Guide to Meta Ads for B2B SaaS Lead Generation
B2B SaaS ads failing? You're likely making these mistakes. Discover how to fix them by targeting pain points and offering instant value, not demos!
January 22, 2026Google Ads vs. Meta Ads: A Data-Driven Framework for E-commerce Brands
Struggling to choose between Google & Meta ads? E-commerce brands, discover a data-driven framework using LTV. Plus: Target search intent & ad creative tips!
January 22, 2026The Small Business Owner's First Paid Ads Campaign: A Step-by-Step Guide
Struggling with your first paid ads? It's likely you're making critical foundational mistakes. Discover how defining your customer's 'nightmare' and LTV can unlock explosive growth. Plus: high-value offer secrets!
January 22, 2026The Complete Guide to Google Ads for B2B SaaS
B2B SaaS Google Ads a money pit? Target the WRONG people & offer demos nobody wants? This guide reveals how to fix it by focusing on customer nightmares.
August 15, 2025The Ultimate Guide to Stop Wasting Money on LinkedIn Ads: Target Ideal B2B Customers & Drive High-Quality Leads
Tired of LinkedIn Ads that drain your budget and deliver poor results? This guide reveals the common mistakes B2B companies make and provides a proven framework for targeting the right customers, crafting compelling ads, and generating high-quality leads.
July 26, 2025Solved: Best bid strategy for new Meta Ads ecom account?
Im starting a new meta ads account for my ecom company and im not sure what bid strategy to use.
July 18, 2025All Content
Solved: Bringing Back Visitors to an Ecomm Store
Im having some trouble. I run an ecomm store, and im trying to get first time visitors to come back. I use Google Ads, Google Shopping and Search Campaigns. But with all the privacy changes and short cookie life, how do I bring them back?
November 25, 2025Solved: Avoid Auction Overlap when Duplicating Ad Sets
I'm trying to scale my Facebook Ads campaigns but I am worried about auction overlap. I have been duplicating ad sets within my campaigns and doubling the spend. Will this cause me to bid against myself even though I am using broad targeting?
November 25, 2025Solved: High $5 CPC on Women's Facebook Ads Campaign
I'm spending too much on my facebook adds campaign. I sell art to women, but im paying over $5 per click. Is that normal? I've spent $146 in 3 days and only got 26 clicks. I dont know what to do, is this normal for Facebook adds?
November 25, 2025Solved: Facebook Ads Sales Stopped Suddenly
I dont get it, my facebook ads were making good money, then sales just stopped all of a sudden. I keep trying different things, but im still losing money. Can anyone explain why?
November 25, 2025Solved: Right Budget with Small Audiences on Facebook Ads
I'm runing Facebook Ads for local brands and im wondering if I can raise my budget. I'm not sure whats the most amount of impressions I should be aiming for a month so I dont use up all of the audiance to quickly. My audiance is at 1M reachable accounts. At the moment I am looking at an average of 180K impressions/month
November 25, 2025Solved: Overcomplicated Facebook Ads Campaign for Nonprofit
I'm new to Facebook ads and setting up a campaign for a health nonprofit cycling event. I was thinking of targeting different people with different ads, like women, avid cyclists, and people at the finish line. I have 4 months and want to retarget website visitors and do lead generation ads for team creation. Am I making it too complicated?
November 25, 2025Solved: Improve Instagram Ad Clicks and Likes for Teespring
Im running instagram adds for my teespring store, but they arnt working. I got one like each for 100 views, but no clicks to my website. How can I improve my add functionality?
November 25, 2025Solved: Best Way to Get IT & Tech Leads for New Business?
I'm wanting to start doing IT and tech work for myself, but I'm really stuck on how to get leads. LinkedIn seems to only have recruiters and massive companies. Facebook probably wont work. Should I get leaflets printed, or just cold call companies? Any advise you can give would be appreciated.
November 25, 2025Solved: Track Facebook Ads Purchases on External Websites
I'm having a hard time tracking sales from my Facebook ads when customers purchase tickets on third-party websites. I can't implement my pixel on those domains, so is there a better way than tracking outbound clicks as purchases?
November 25, 2025Solved: Increase Course Sales with Facebook Ads
I'm trying to start selling my courses on Facebook, but I'm only use to selling very cheap items. I want to know what your average cost per customer is for your course? My first course is $97. I know cost per customer can carry greatly and it does come down to quality ads. Just want to hear from ppl who are successfully doing it.
November 25, 2025Solved: Facebook Ads Low Performance After Meta Subs EU
I'm having a really bad time with my Facebook ads. Since Meta introduced subscriptions in Europe, my ad performance has tanked. Last week was great, but now its disastrous. Anyone else seeing this?
November 25, 2025Solved: LinkedIn Ads Copy Length and Click Charges
I'm new to LinkedIn ads and I'm confused about ad copy length. I've heard the standard is to use minimal copy. My worry is that if I include a lot of text, users will click the 'show more' button, and I'll get charged for that click. Is that how it works?
November 25, 2025Solved: Understanding Facebook Accounts Structure
I'm so confused by all the different Facebook accounts. Business Manager, Ad Manager, Ad Account, and my personal account. I'm not sure how they all fit together. I tried adding my domain, but I think I did it in the wrong place and its still not working.
November 25, 2025Solved: Facebook Ads Targeting the Wrong Audience
Im trying to target specific people on Facebook who can afford my prices, but im getting inquiries from job seekers and random people who dont convert. What am I doing wrong? Can someone give an advice on Facebook Ads Targeting?
November 25, 2025Solved: Facebook Ads Engagement Campaign Likes Not Showing
I have created an engagement campaign to try and get more likes for my Facebook posts by linking my existing posts to the ads with post ID's. I get lots of likes but they don't show up on the original posts. It's like Facebook makes copies of my posts and the likes go to the copies instead. I am not sure what I am doing wrong.
November 25, 2025Solved: 90% of Facebook Leads Are Fake - How To Fix?
I'm running ads on Facebook, mainly lead form ads, but 90% of my leads are fake. The emails and phone numbers don't work, or people say someone is using their info. It's mainly coming from Lookalike Audiences, and I'm wasting so much money. How can I fix this?
November 25, 2025Solved: Duplicating Facebook Ad Sets Yielding Erratic Results
I'm running tests on Facebook Ads by duplicating sets, but Im seeing wildly different results even with small changes. My CPO is all over the place, from £.77 to £48, and I dont know if duplicating campaigns is the problem or if I should restart them instead.
November 25, 2025Solved: Ad Age Issue on Facebook Targeting 65+ Instead
I’m trying to target women aged 23-45 who are pregnant or recently had a baby on Facebook, using demographics like "parents up to 12 months" and interests like "motherhood" and "family". But for some reason, 95% of the clicks are from people 65+. I dont know why this is happening.
November 25, 2025Solved: Low LPVs on Facebook Ads for Online Blog
Im getting poor performance on my LPVs campaign. I only get around 100 LPVs per day even when Advantage Audience+ is turned on and setting Facebook for placements. Retargeting dident show much improvement. What can I do?
November 25, 2025Solved: Facebook Ads Dropping After Initial Success
I'm having trouble with my Facebook ads. After six successful ads, the seventh just stopped giving me results. When I boosted two ads at the same time, targeting messages like before, my ads suddenly dropped, and I am only getting 10% of the messages, likes, and comments I used to get.
November 25, 2025Solved: Scale Facebook Ads and Reduce Cost Per Purchase
I've been running Facebook ads for a week and got 19 sales, but my cost per purchase is too high and eating into my margin. I'm running an A/B test with one broad and one specific audience. I don't know how to scale or reduce my costs.
November 25, 2025Solved: High CTR, No Leads After Facebook Ads Change
I changed my Facebook ad campaign and now I'm getting high CTRs, like up to 4%, and about 12 link clicks each day, but nobody converts. I think i might have targeted the same people, who saw the same ad in the other ads and thats why they dont convert now, since they didnt the first time they saw it.
November 25, 2025Solved: Facebook Ad Boosting Not Delivering
I paid for an ad boosting on Facebook to sell my camera, but its not working. It says "Not delivering" and it only used $0.04 out of the $48 I paid. I paused the boosting but now I cant re-activate. Im not sure if I should just delete the listing or not.
November 25, 2025Solved: Expensive Facebook Ad Impressions
I recently set up a new Facebook ad campaign, spending 9€ and only getting 600 views. At 1.5%, I'm also concerned about my conversion rate from ad views to CTA clicks. I'm targeting a broad audience (25-65+) for my reusable nesprrsso caps. Am I doing it right?
November 25, 2025Solved: Scale Facebook Ads With Limited Budget
I have five adsets on Facebook that are doing okay, giving me some conversions. But, my budget is tiny, so I'm only getting a purchase or two a day. How do I scale up without messing up what's already working?
November 25, 2025Solved: Facebook Ads - Demographics, Interests Matching?
How does Facebook ads work when combining demographics and interests? If I target the top 10% earning zip codes and Rolex interests, will Facebook show ads to people who match both criteria or either one? I want to know if there's a way to make Facebook match all targeting criteria before showing ads.
November 25, 2025Solved: Ads generating clicks but zero sales
My ads are getting lots of clicks and engagement, but I'm not making any sales. I even put a 50% off promotion, but still nothing. I'm not sure what's wrong; can you help? I dont wanna mess up the traffic sources on my website now.
November 25, 2025Solved: Facebook Ads Show to Wrong Age Target
I'm having a problem with my facebook ads. I'm targeting 25-45 year olds, but Facebook is showing my ads mostly to people 55+. It seems like 70% of my clicks are from people I'm not even targeting. I don't know what to do.
November 25, 2025Solved: How to Increase ROAS with a Small Ad Budget?
Im thinking about geting a ad agency to do my facebook ads. I usally break even now around 1.0-1.5 ROAS. Since i dont know alot about ads, how likely is it that agency can get that to be higher?
November 25, 2025Solved: Scaling Facebook Ads Budget for Optimal ROAS
I'm running a successful Advantage+ Facebook campaign for website purchases with a $20 daily budget, a $2.3 cost per purchase, and an ROAS of 13.5. I want to scale the budget to increase sales, but I'm worried about the higher costs per purchase and the negative impact on performance.
November 25, 2025Solved: Facebook Pixel Tracks All Events?
I'm not sure if the Facebook pixel is tracking just the events from add clicks or all events even if the customer never seen my add. Can anyone tell me which it is?
November 25, 2025Solved: Are Facebook Ads Mostly Viewed on Mobile or Desktop?
I don't use my mobile or pads to surf the web, unless i'm pinched for info. So, I don't surf FB on the road. I was wondering if Facebook ads are mostly viewed on Mobile or DT?
November 25, 2025Solved: Optimizing Facebook Ads for Free Trial Subscriptions
I am trying to use Facebook ads for my app that uses in-app subscriptions, and I wanted to optimze based on revenue. Though, I am worried that because the subscriptions come with a week free trial, the revenue event will be outside the 7 day attribution window. What do I do?
November 25, 2025Solved: Graphing Cost Per Result Trend in Facebook Ads
I'm a noob and trying to figure out how to view my Cost Per Result (CPR) trends in a graph in Facebook Ads Manager. When I go to create a report and choose trend, Cost Per Result is greyed out and I can't select it. Any ideas why?
November 25, 2025Solved: Facebook Ads Frequency Stuck on Broad Audience
I am running one CBO -> 2 broad adsets (control and test) and my prospecting ads run at 1.05-1.10 daily frequency with around 10k€ in spend. CPA is profitable, but on the higher side. Any ideas on how to retarget better?
November 25, 2025Solved: Facebook Ads Only Provide Bursts of Success
I keep getting bursts of success with my facebook ads for my self-published children's book, grossing about a 3:1 return on shopify and amazon. But after 1-2 weeks, performance plummets. My ads start showing as "learning limited", and I dont know how to reach the 75 conversions per week. I'm spending between $100-400/day, but it is still not enough.
November 25, 2025Solved: Structuring a Black Friday Retargeting Campaign
I'm trying to structure a retargeting campaign for Black Friday, but I've never done this before. I have Facebook and Instagram engagers (180 days), view content (25%), and website visitors (180 days). I'm not sure whether to put them in separate ad sets or stack them together. Also, I'm not sure if I should use CBO or ABO.
November 25, 2025Solved: Facebook Ads Spend Limit Help for New Accounts
Im having trouble with my new Facebook ads account. I've been running ads for almost two months, but I’m still capped at a $78 daily spend limit. I need help figuring out how to get this limit lifted, since Facebook support isn't helping me at all.
November 25, 2025Solved: Tracking Conversions for Facebook Call Campaigns
I'm planning on running a call campaign on Facebook Ads, redirecting users from my landing page to call me. I'm not sure how to properly track these conversions in the dashboard. Do I need to track all the Call Now buttons?
November 25, 2025Solved: New product launch alongside existing campaign?
I'm about to launch a second product on Facebook Ads, and I'm not sure if I should create a new campaign or ad set for it. I am worried that running it alongside my current successful campaign, which is using Advantage+ shopping, might mess things up because they'll be competing for the same audience. What should I do?
November 25, 2025Solved: Facebook Ads Showing in Batches?
I think Facebook operate in batch mode, because I get ads showing all together for a short window, then nothing, then another window. I seem to get clusters of conversions, lead form submissions, likes and comments, with large time gaps between. Is it normal?
November 25, 2025Solved: Facebook Ad Adds Send Message Button & No Headline
I am having issues with my Facebook ads. When I use an existing organic post, it automatically adds a "Send Message" button, which I don't want. Also, when I create a new engagement ad, the headline option has disappeared. I dont know how to fix.
November 25, 2025Solved: Facebook Ads spending limit keeps decreasing
I'm having a issue with my meta ads account. My spending limit increases from $50 to $150, but then it decreases again after 1-3 days. This seems to happen after I pay for the ads. Right now I have a prepaid ads account and the limit went down after Meta deducted money. Is there any correlation between payment and spending limit?
November 25, 2025Solved: Combining Facebook Ad Sets for Different Houses
I'm having problems with my Facebook Ads. I have 2 ads running for houses, but they're in different locations and price ranges. Facebook suggests combining the ad sets because one isn't performing well, but I only have one ad set. How do I fix this?
November 25, 2025Solved: Facebook Ads Campaign Results Suddenly Dropped
Yesterday, my Facebook Ads campaigns were crushing it, bringing in 100+ results. But today, I'm getting only around 50, even though I haven't touched anything! The budget, audience, ad copies—everything's exactly the same. What could possibly be causing such a huge drop in results?
November 25, 2025Solved: Facebook ads not performing for SaaS free trials
I'm running Facebook ads for my SaaS, trying to get more free trials, but they aren't performing like they used to. Some ads aren't spending my budget, and others are getting landing page views but no trials. My cost per trial has gone way up. Should I try a broad audience or focus on new creatives?
November 25, 2025Solved: Facebook Ads Manager Lead Count vs. Actual Leads
I've got a problem where Facebook Ads Manager says I collected over 2,300 leads, but the form on my landing page only shows a couple hundred. I dont know what would cause Facebook's number of leads and the actual number of leads to be this different.
November 25, 2025Solved: Finding Headline and Media Performance in Dynamic Ads
My dynamic creative ad is slowly getting better, which is great, but is their no way to find out whats working and whats not? I'd like to know which media is being used more/less, and the same for headlines. I thought I'd be able to get some data out of it but I cant find this anywhere.
November 25, 2025Solved: Facebook Ads Not Converting to Sales on Shopify
I'm new to Facebook ads and shopify. I'm running ads with decent copy, a conversion campaign, and spending 50€ total. My CTR is 7%, impressions/reach approx 3K, CPM 27 €, CPC 0,45€, and clicks are 250, but I've only got one sell. At almost 100€ ad spend and a 45€ product, somethings not right pls.
November 25, 2025Solved: Meta Ads Delivering to Wrong Locations
I am running Facebook ads targeting specific cities, but I'm getting sales from random villages where I can't even deliver my products. This is costing me money. What could be causing my ads to reach these unintended locations? Is there a problem with my settings on the FB ads manager?
November 25, 2025