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Lukas Holschuh
Founder, Growth & Advertising Consultant
Great campaigns fail without expertise. Lukas and his team provide the missing strategy, optimizing your entire advertising funnel—from ad creatives and copy to landing page design.
Backed by a proven track record across SaaS, eLearning, and eCommerce, they don't just run ads; they engineer systems that convert. A data-driven partnership focused on tangible revenue growth.
Featured Content
LinkedIn Ads for SaaS: The Complete Growth Blueprint
Struggling with LinkedIn Ads for SaaS? Discover the blueprint to predictably acquire customers by defining your ICP's nightmare and crafting high-value offers.
January 22, 2026Solved: Need LinkedIn Ads Agency for B2B SaaS in London
I'm trying to find an agency that know how to run LinkedIn ads for B2B SaaS, but I'm having a tough time finding someone in London that get it.
January 22, 2026Solved: Video ads or still images on Facebook Ads?
I'm trying to figure out if I should make video ads or just use still images on Facebook. Because it's a newer solution to business problems, I'm thinking of using still images to get a simple message across to users. What do you all recommend?
January 22, 2026Find the Best PPC Consultant in London: Expert Guide
Tired of PPC 'experts' who don't deliver? This guide reveals how to find a results-driven PPC consultant in London, spot charlatans, and ensure a profitable ad strategy.
January 22, 2026B2B Social Media Advertising: Generate Leads on LinkedIn & Meta
Unlock the power of B2B social media advertising! This guide reveals how to choose the right platforms, target your ideal customers, craft compelling ads, and optimize your campaigns for lead generation success.
January 22, 2026Fix Failing Facebook Ads: The Ultimate Troubleshooting Guide
Frustrated with Facebook ads that burn cash? This expert guide reveals why your campaigns fail and provides a step-by-step strategy to turn them into profit-generating machines.
January 22, 2026Building Your In-House Paid Ads Team vs. Hiring an Agency: A Founder's Decision Framework
Struggling to decide between an in-house team and an agency? Discover a founder's framework that avoids costly mistakes by focusing on speed, expertise, and risk mitigation. Learn how a hybrid model with a junior coordinator and the agency will let you scale faster!
January 22, 2026The Founder's Playbook: Using Paid Ads to Validate Your Offer
Burning cash on an unproven idea? Discover how paid ads can validate your offer *before* launch. Learn to define your ICP's nightmare + craft an irresistible offer!
January 22, 2026The Complete Guide to Meta Ads for B2B SaaS Lead Generation
B2B SaaS ads failing? You're likely making these mistakes. Discover how to fix them by targeting pain points and offering instant value, not demos!
January 22, 2026Google Ads vs. Meta Ads: A Data-Driven Framework for E-commerce Brands
Struggling to choose between Google & Meta ads? E-commerce brands, discover a data-driven framework using LTV. Plus: Target search intent & ad creative tips!
January 22, 2026The Small Business Owner's First Paid Ads Campaign: A Step-by-Step Guide
Struggling with your first paid ads? It's likely you're making critical foundational mistakes. Discover how defining your customer's 'nightmare' and LTV can unlock explosive growth. Plus: high-value offer secrets!
January 22, 2026The Complete Guide to Google Ads for B2B SaaS
B2B SaaS Google Ads a money pit? Target the WRONG people & offer demos nobody wants? This guide reveals how to fix it by focusing on customer nightmares.
August 15, 2025The Ultimate Guide to Stop Wasting Money on LinkedIn Ads: Target Ideal B2B Customers & Drive High-Quality Leads
Tired of LinkedIn Ads that drain your budget and deliver poor results? This guide reveals the common mistakes B2B companies make and provides a proven framework for targeting the right customers, crafting compelling ads, and generating high-quality leads.
July 26, 2025Solved: Best bid strategy for new Meta Ads ecom account?
Im starting a new meta ads account for my ecom company and im not sure what bid strategy to use.
July 18, 2025All Content
Solved: Google Ads Spending Entire Budget Too Quickly
I'm having a problem where my Google Ads budget is being spent way too quickly. Yesterday, it spent 3 days' worth of budget in just one day, and today it spent a whole day's budget in 15 minutes and its STILL spending the daily spend. I thought lifetime budgets would stop this.
December 11, 2025Solved: Growth Agencies: Combine SEO, Ads, Outbound?
I'm trying to work out if I should use an agency that does SEO, paid ads, and outbound all in one. I'm not sure if its worth it, or if it would be better if I split the channels up instead. What do you guys think?
December 11, 2025Solved: Stop Bot Traffic From USA on Shopify Store
I'm having this problem where a lot of traffic to my shopify store is comming from the USA, even though I'm not running any ads there. I dont understand why this happening. How do i stop this?
December 11, 2025Solved: Bed Linen Store Stuck at 4.5 ROAS
I have a new bed linen store and im stuck at 4.5 ROAS. I tried carousel ads with different interests, cities, and genders but I cant get over 4.5 ROAS. What shuld I do to improve?
December 11, 2025Solved: Facebook Ad Account Disabled After Failed Payment
My Facebook ad account was disabled after a failed payment. Now, every new account I create gets instantly suspended. I'm not sure if my ad spend is enough to justify working with an agency, but I'm completely locked out of the platform.
December 11, 2025Solved: 10 Ads at £10 or 1 Ad at £100 for Christmas?
I'm trying to figure out if its better to run multiple ads with smaller budgets or one ad with a larger budget for my service-based business before Christmas. I'm not sure which approach will give me the best results and i need help.
December 11, 2025Solved: Facebook Ads Only Displaying 5 Images
I am having issue with my facebook adds. When i try to run my adds using the “get more messages” i am now limited to only 5 images, i used to be able to upload more than that. Whats happening?
December 11, 2025Solved: PPC Ads for Freight Forwarding Family Business
I'm running a family freight forwarding business that gets most of its customers through connections. I've never tried paid ads and I'm not sure if PPC is the right approach for this business model. What do you think?
December 11, 2025Solved: High CTR, Zero Sales - Campaign Breaking Point
Its a frustrating one. Im seeing a campaign thats dialed in, creative is solid, CTR is through the roof, and CPC is cheap. All the "on-Facebook" metrics look like a huge win but when I check the client's GA, its 250 clicks, 0 sales. What gives?
December 11, 2025Solved: Google Ads Not Working, Meta Catalog Ads Suck
I'm runnin catalog ads on meta and it sucks. I'm wondering, is google ads even working for other people, or is it just a waste of time?
December 11, 2025Solved: Campaign Results Affected by Weekly On/Off Schedule?
I'm advertising a doctor's weekly visit to a hospital, turning the campaign on and off each week. Does this on/off schedule negatively affect my campaign results?
December 11, 2025Solved: Maintaining 1 Adset/Ad Post-Meta Update
Before the update, I was doing 1 creative per adset in each campaign because i thought it was easier to manage. But now im seeing that many people are changing to multiple ads per adset and when I tried to do it myself it looked messy. Can i still do 1 adset/ad or should i switch?
December 11, 2025Solved: ROAS Dropped After Adding Interest Targeting
I'm having trouble with my ad campaigns. I launched a campaign without interest targeting, and the ROAS was great. But when I added interest targeting, the ROAS dropped big time. I dont understand why the interest targeting isn't working as well as it used to.
December 11, 2025Solved: Bad Results Scaling Meta Campaigns (5-10%)
Whenever I try to scale my Meta campaigns, even by just 5 to 10%, I get bad or no results. Im trying to figure out why this is happening and what im doing wrong.
December 11, 2025Solved: Huge Drop Off Between ATC and Initiated Checkouts
Im not sure what the explination is for the large drop off between add to carts and initiated checkouts. I am not sure why this is happening and I need to fix it. Does anyone know the reason why?
December 11, 2025Solved: Campaign CPM/CPC Same, 0 Leads After Audience Change
I launched a campaign 3 days ago, and after a promising start, my CPM and CPC suddenly became the same, and I'm getting absolutely no leads. I only made one change: removing the audience network. Can anyone tell me why this is happening?
December 11, 2025Solved: Meta Ad Inactive Despite "Active" Status
I'm trying to run ads for my app (on app store) through Instagram reels using Meta. The ad shows as "Active", but it hasn't spent any money. I didn't put in a bid amount either. How can I fix this so it actually runs?
December 11, 2025Solved: PMax CPC Drop & Poor Conversion Rate
My PMAX campaign's CPC dropped 80% overnight, and my conversion rate went down the drain too! The interaction rate is the same, and keywords are still relevant. What's going on? I'm so confused and need help fixing this asap.
December 11, 2025Solved: Exclude Products in Meta Ads with Advantage+
I'm super frustrated with Meta ads. I'm trying to keep a few seasonal products out of my shopping ads, but when I turn on Advantage+, it ignores the product settings I have in commerce manager and the product set I chose. There's supposed to be a checkbox to turn off the "include other products" feature, but it's nowhere to be found.
December 11, 2025Solved: Multiple Ad Groups in One Google Ads Campaign?
I wanna find out if its okay if I just create one Google Ads campaign for my 13 franchises and just run multiple ad groups within that one campaign. Like one ad group for surveys, one for installation, and another for branded keywords, because if I have to create a separate campaign for each ad group that will be way to much to manage since PPC isnt my full time job.
December 11, 2025Solved: Google Shopping Campaign Clicks, But No Conversions
I've been running a Google Shopping campaign for a couple of days, and I've gotten over 200 clicks but haven't made any sales. I'm not sure if I should be worried or just let it keep going to get more data. Should I worry?
December 11, 2025Solved: Targeting Tourists, Excluding Residents on Ads
I run tours in a touristy area and I'm having trouble targeting only tourists with my ads, how do i exclude residents? Even when I use the 'away from home' option, I still target to many residents who wont book.
December 11, 2025Solved: Medical PPC Ads are Wasting Money?
I'm with a medical practice in the northeast USA, and I'm struggling with our PPC ads. We need someone with medical experience to run paid ads, but i feel like the money is being wasted! We need someone to manage Google and Meta campaigns, but its hard to see whats going on.
December 11, 2025Solved: Meta Ads Getting ATCs but No Purchases
I need help. I'm getting add to carts on my Meta ads but no purchases. I've spent ₹368 and have 7 add to carts at ₹52.63 each. Should I wait 5 days or test new audiences now?
December 11, 2025Solved: Local Shop Needs Marketing Plan Without Agency Cost
I'm running a local shop and I cant justify like the agency costs, but I know I need like a better marketing plan. Right now Im just guessing which channels to use for marketing and its not working.
December 11, 2025Solved: Purchase Rate Dropped 50% on Meta Campaigns
Since the end of October, my meta campaign purchase rate suddenly tanked by about 50%, and I'm not sure why this is happening. I want to get to the bottom of what's causing the sudden drop.
December 11, 2025Solved: Scaling CBO with New Creatives for Audience Growth
I'm racking my brain on how to introduce a new creative into my top-performing CBO campaign without messing up what's already working. I want to find new audience segments without ruining the current momentum.
December 11, 2025Solved: Medium Business Meta Ads Minimum Spend?
I'm wondering what the minimum daily spend should be for Meta ads for a medium-sized service business like mine. I am also trying to work out how long to wait before changing an ad that isn't performing well. I am new to this!
December 11, 2025Solved: Low Conversions Despite High CTR on UGC Marketing
For a new product launch, our UGC marketing videos are getting amazing CTRs, like 8-15% but the landing page views arent turning into sales. Did I mess something up with the campaign, or is it the landing page being too confusing for people?
December 11, 2025Solved: Meta Ads Budget Blowout After Half the Day?
Does anyone else see that Meta tracks so well for the first bit of the daily budget on target CPA/ROAS then the second bit of the day just goes wrong? I'm not sure if halving my daily budget will fix things or just make it happen with a smaller budget.
December 11, 2025Solved: High CPA & Checkout Abandonment Issue in November
What's going on? I got 599 checkouts but only 166 purchase in Nov, my CPA was $42 in Oct but now it's $55 and still rocketing. I tried a test-conversion-scale campaign set, and the scale campaign keeps burning my money.
December 11, 2025Solved: Low ROAS on Google Shopping, Try Engagement Ads?
My google shopping sales ads have tanked, and ROAS is only 2 now. I've tested everything – new creatives and warm audiences. I'm wondering if sales ads even work, or if I should try engagement ads instead? Also, do sales ads only track conversions made directly through Facebook?
December 11, 2025Solved: Improving Facebook Ads for Home Improvement Leads
I’m struggling with my Facebook Ads for home improvement leads. I’m not getting the quality I need, just a bunch of spam and fake submissions. My ad copies are good, but i need help optimizing KPIs and setting up automations to improve lead quality and follow-up. I need to know how to read the numbers and adjust the campaigns accordingly.
December 11, 2025Solved: Low Budget Stalling Facebook Bingo Game Promotion
I need help promoting my online bingo game on Facebook, but I'm on a tight budget of just $10 a day. I'm not good at this and have been scammed before, so I'm looking for someone who can actually help me attract new players without wasting my money.
December 11, 2025Solved: Facebook Ads Erratic for Carpet Cleaning
I'm running Facebook ads for my carpet cleaning business, but the results are all over the place. Some weeks are great, and others are terrible. I've been copying my ad sets each month, and the leads have dropped off a cliff. Not sure what I'm doing wrong and if should change something?
December 11, 2025Solved: Scaling an ABO Campaign After 2.10 ROAS
I need sum help. Im running a ABO campaign, and after only two and a half days, I’m getting a 2.10 ROAS. Should I duplicate the best-performing ad set and double the add spend now? Also is it even any good ROAS?
December 11, 2025Solved: Minimal Spend When Scaling Winning Ads
I have 2 adsets, using the same broad targeting, and when I dublicate my winners into the scaling adset, they seem to get minimal spend. What am I doing wrong?
December 11, 2025Solved: Meta Ads Strategy for New Health Product
I'm launching a health and wellness product with 70 videos and I'm totally lost on my meta strategy. I dont know should I upload them all at once, or should I use another strategy?
December 11, 2025Solved: Low Meta Ad Impressions Despite Consistent Spend
Im running meta ads, and ive seen a big drop in impressions, even though my ad spend is the same. Is this because of the time of the year? I'm not sure if I should still be advertising right now, or if I should pause it.
December 11, 2025Solved: Property Agent Campaign Failing - No Leads
I'm running a campaign for a property agent, and I'm getting a CTR of 1.8 and good impressions, but after spending over $500, I have gotten zero leads. I redesigned the landing page and even redirected traffic to a VSL page, but nothing seems to be working. I don't know whats going on...
December 11, 2025Solved: Meta Ads Campaign Objective Mismatch
I'm having trouble with my Meta ads campaign. I'm using a landing page to drive members to my channel on another app, but I dont know whats the right campaign objective to use. Should I use a sales or leads campaign. The sales campaign wasnt tracking conversions so im not sure what to do.
December 11, 2025Solved: BFCM Meta Ads Budget Split Confusion
I'm totally lost on how to manage my Meta ads budgets leading up to BFCM! I lowered them after a previous sale, but I think I dropped the TOF and MOF budgets too much. Now they're in the learning phase, and my performance is suffering. Should I reset everything or slowly adjust it? I'm not sure what to do with the funnel stages. Its really unclear.
December 11, 2025Solved: Implementing SEM Concepts Using Google Tag Manager
Is Google Tag Manager the right place for SEM concepts? I think it’s an SEM concept, but maybe I’m wrong here? Im trying to figure out the best way to implement them and use them. I imagine in gtm is the place to be but im not entirely sure.
December 11, 2025Solved: CBO Campaign Budget Heavily Skewed to One Ad Set
Im running a CBO campaign with 4 ad sets, but 2 of them werent approved by Meta when i launched. Now Meta spend almost all the budget on the first one approved. What do i do?
December 11, 2025Solved: Campaign stuck in learning phase, low ROAS, need help!
I launched my campaign yesterday and its still in the learning phase. Currently, I am seeing a 1.89 ROAS and feel like I need more creatives. I have 9 creatives currently. Also, I forgot to exclude ppl who already purchased the product. What should I do?
December 11, 2025Solved: How Many Creatives per Campaign Should We Use?
There is such a mishmash of advice I've been receiving. I am wondering how many creatives per campaign should we be using? Some people are telling me its too many.
December 11, 2025Solved: Meta Ads CTR Drop After Switching to Purchase
I'm seeing a major CTR drop in my Meta ads after switching the campaign optimization to Purchase. No other changes were made. Why is my CTR so bad now?
December 11, 2025Solved: Getting Junk Leads from Meta Instant Forms
I'm getting a lot of junk leads from Meta's instant forms. People are saying they didn't even submit the forms. My admin assistant is wasting time following up on these fake leads and its demoralising! I need to fix this asap.
December 11, 2025Solved: Handling Low-Volume B2B Facebook Ad Inbound Leads
I’m trying to understand how other B2B businesses are handling inbound leads from Facebook conversion ads, especially since B2B lead volumes are usually much lower then B2Cs. How do you all handle the leads you get from conversion ads? and what problems have you all faced?
December 11, 2025Solved: Facebook Ads Campaign Not Spending
Im new to facebook ads and I launched a new campain yesturday, but no consume. Is this normal?
December 11, 2025