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Lukas Holschuh
Lukas Holschuh

Founder, Growth & Advertising Consultant

Great campaigns fail without expertise. Lukas and his team provide the missing strategy, optimizing your entire advertising funnel—from ad creatives and copy to landing page design.

Backed by a proven track record across SaaS, eLearning, and eCommerce, they don't just run ads; they engineer systems that convert. A data-driven partnership focused on tangible revenue growth.

Featured Content

LinkedIn Ads for SaaS: The Complete Growth Blueprint

Struggling with LinkedIn Ads for SaaS? Discover the blueprint to predictably acquire customers by defining your ICP's nightmare and crafting high-value offers.

January 22, 2026

Solved: Need LinkedIn Ads Agency for B2B SaaS in London

I'm trying to find an agency that know how to run LinkedIn ads for B2B SaaS, but I'm having a tough time finding someone in London that get it.

January 22, 2026

Solved: Video ads or still images on Facebook Ads?

I'm trying to figure out if I should make video ads or just use still images on Facebook. Because it's a newer solution to business problems, I'm thinking of using still images to get a simple message across to users. What do you all recommend?

January 22, 2026

Find the Best PPC Consultant in London: Expert Guide

Tired of PPC 'experts' who don't deliver? This guide reveals how to find a results-driven PPC consultant in London, spot charlatans, and ensure a profitable ad strategy.

January 22, 2026

B2B Social Media Advertising: Generate Leads on LinkedIn & Meta

Unlock the power of B2B social media advertising! This guide reveals how to choose the right platforms, target your ideal customers, craft compelling ads, and optimize your campaigns for lead generation success.

January 22, 2026

Fix Failing Facebook Ads: The Ultimate Troubleshooting Guide

Frustrated with Facebook ads that burn cash? This expert guide reveals why your campaigns fail and provides a step-by-step strategy to turn them into profit-generating machines.

January 22, 2026

Building Your In-House Paid Ads Team vs. Hiring an Agency: A Founder's Decision Framework

Struggling to decide between an in-house team and an agency? Discover a founder's framework that avoids costly mistakes by focusing on speed, expertise, and risk mitigation. Learn how a hybrid model with a junior coordinator and the agency will let you scale faster!

January 22, 2026

The Founder's Playbook: Using Paid Ads to Validate Your Offer

Burning cash on an unproven idea? Discover how paid ads can validate your offer *before* launch. Learn to define your ICP's nightmare + craft an irresistible offer!

January 22, 2026

The Complete Guide to Meta Ads for B2B SaaS Lead Generation

B2B SaaS ads failing? You're likely making these mistakes. Discover how to fix them by targeting pain points and offering instant value, not demos!

January 22, 2026

Google Ads vs. Meta Ads: A Data-Driven Framework for E-commerce Brands

Struggling to choose between Google & Meta ads? E-commerce brands, discover a data-driven framework using LTV. Plus: Target search intent & ad creative tips!

January 22, 2026

The Small Business Owner's First Paid Ads Campaign: A Step-by-Step Guide

Struggling with your first paid ads? It's likely you're making critical foundational mistakes. Discover how defining your customer's 'nightmare' and LTV can unlock explosive growth. Plus: high-value offer secrets!

January 22, 2026

The Complete Guide to Google Ads for B2B SaaS

B2B SaaS Google Ads a money pit? Target the WRONG people & offer demos nobody wants? This guide reveals how to fix it by focusing on customer nightmares.

August 15, 2025

The Ultimate Guide to Stop Wasting Money on LinkedIn Ads: Target Ideal B2B Customers & Drive High-Quality Leads

Tired of LinkedIn Ads that drain your budget and deliver poor results? This guide reveals the common mistakes B2B companies make and provides a proven framework for targeting the right customers, crafting compelling ads, and generating high-quality leads.

July 26, 2025

Solved: Best bid strategy for new Meta Ads ecom account?

Im starting a new meta ads account for my ecom company and im not sure what bid strategy to use.

July 18, 2025

All Content

Solved: Google Ads Campaign Not Scaling for Service Biz

I'm running a google ads campaign but its not scaling well. My agency wont increase the spend. My budget doesnt spend during business hours either, its usually late at night. Also the campaign radius is very broad (35km) and I think we should reduce it.

December 14, 2025

Solved: Google Ads Wasted Spend on Boiler Services

I'm wasting money on Google Ads for my heating & plumbing business. Despite using exact match keywords and location targeting, I'm still getting clicks from outside my service area. How can I improve geo-targeting and reduce wasted spend while keeping lead volume?

December 14, 2025

Solved: FB/IG Ads Generating Poor Leads, How to Improve?

I’m running ads on FB and IG for my LLC and the leads are weird. The setup automatically messages people, but most arent actually interested in my services. My ROI looks good, but honestly, I’m not tracking like I should be and im not sure what to do.

December 14, 2025

Solved: PMax vs. Search for Event-Driven Gifting?

I'm not sure if Performance Max is right for our gifting company, since we sell gifts for specific events. I think we are wasting money on ads to people who aren't looking for gifts right now, instead of focusing on search and shopping.

December 14, 2025

Solved: Meta Ads - Budget vs. New Ad Justification

I'm trying to figure out the right way to scale my Meta ads in my ASC campaign. I'm not sure if I should add a new ad for every $50 I increase my daily budget. I'm looking for some benchmarks or rules of thumb.

December 14, 2025

Solved: Scaling Lead Generation for Junk Removal Business

I run a junk removal business and I'm having trouble scaling lead generation. Google Ads and SEO are growing slowly, and flyers and Facebook aren't scalable. What can I do to scale my lead generation efforts?

December 14, 2025

Solved: All-in-one Freelancer for Shopify Setup – Good Idea?

I'm wanting to launch an ecommerce store and was thinking to hire a freelancer for the whole thing, including initial digital marketing. What i want to know is, how much should i budget for the whole project? Should i pay in phases or just pay one lump sum? And what should i be weary of?

December 14, 2025

Solved: Below Average Keyword Rank for Printing Store

I am having a problem. My Google keywords are below average. I have many products and dont have the budget to make specific add groups. Help please.

December 14, 2025

Solved: Google Ads Customer Match List Size for Lawyer

I'm not sure if I should upload all 58 emails from my Customer Match list in Google Ads, even tho some of them werent good leads. Or should I only upload the 12 emails from leads that actually converted? I dont know wich leads were bad...

December 14, 2025

Solved: CPL Increased After Being Categorized into Core Setup

Ever since my account was put into core setup, my CPL has shot up like crazy, and the leads have dried up. I'm spending $1k/day, and support is useless. I dont know whats going on but this is impacting my revenue.

December 14, 2025

Solved: SaaS Marketing Strategy for a Low Budget

I built my SaaS and tried Product Hunt, but it flopped. Now Im posting on Reddit every day, and its draining me. I dont have any budget for ads, and I feel like Im not getting anywhere. Is there any advise?

December 14, 2025

Solved: Low Jewelry Conversions Despite High Add-to-Carts

I’m struggling with my personalised jewellery store. My facebook ad campaign had high add-to-carts and a decent CTR, but conversions aren’t happening, and abandonment is high at 42%. What could be causing this disconnect? Is it the product page, checkout flow, targeting, pricing, or a trust issue?

December 14, 2025

Solved: Zero Purchases Despite High Traffic - POD Store

I have POD store but i didn’t get any purchases. I’m running a 4th of July campaign. I am getting traffic, people are clicking and adding to cart, and even started checkout… but none complete the purchase. What could be the reason?

December 14, 2025

Solved: Should I Pause Ads Over July 4th Holiday?

I'm thinkin of pausing my ad campaign for commercial insurance leads over July 4th because the office is closed. Should I save the money and run the ads the week after instead? Not sure what to do.

December 14, 2025

Solved: Google Ads Lead Gen Failure After New Account

I am having issues with my Google Ads after starting a new account for my window cleaning business. I was getting leads for $20-$25, but now I'm spending money and getting nothing. The setup is pretty much the same as before, so i dont know whats wrong and its really frustrating me.

December 14, 2025

Solved: Lowering High CPMs for Profitable Ad Campaigns

My CPMs are really high, and I think they are making me loose money. Even though my margins are good before I start advertising, it is difficult to stay profitable with ads. All my other metrics are good. Anyone know how to lower CPM?

December 14, 2025

Solved: Pinterest Ads Stuck at Zero Despite Being Approved

I recently ran Pinterest ads with a small budget to test them out, but I'm not seeing any results. Despite optimizing my ads and targeting, my ads approved but everything remains at 0,00. Can someone tell me whats going wrong?

December 14, 2025

Solved: Google Ads Strategy for New Ecommerce Store

I'm setting up my Google Ads strategy for my new ecommerce store, but I'm not sure which approach to take. Should I use Performance Max, or split things out with Search and Shopping campaigns? Its really overwelming and need help figuring it out.

December 14, 2025

Solved: Passing Appointment Leads to Meta from CRM

I'm having trouble passing appointment leads from my CRM back to Meta using the Conversion API. It seems to work for lead generation objectives, but not conversion objectives, and even collecting the FB click ID isn't helping match leads to campaigns.

December 14, 2025

Solved: Same People Seeing Ads Across Products

I'm having a problem where the same people are seeing my advertisements, no matter what product I'm advertising. Its anoying because theres no connection between the products, so it doesnt make sense. I don't know how to fix it.

December 14, 2025

Solved: Refining Meta Ads Strategy for New, Small Accounts

I'm having a hard time making a Meta Ads plan that gets leads for new clients with accounts that are new and only have $500–$600 a month. They dont have pixel data and have never ran ads before but need leads and messages, and i dont know how to make it work.

December 14, 2025

Solved: Google Ads Shows No Conversions Despite Sign-Ups

I'm having problems with Google Ads conversion tracking. My SaaS website redirects users to the web app after signing up. Even though GTM and Tag Assistant say everything's working, Google Ads isn't showing any conversions, even when my CRM confirms sign-ups from ad campaigns. I'm not sure whats wrong.

December 14, 2025

Solved: Getting More Recording Studio Clients Online

I'm trying to figure out how to get more clients for my recording studio through online booking. I'm not sure what ad platforms or strategies work best to reach musicians and artists and I made mistakes in the past and don't want to repeat them.

December 14, 2025

Solved: Low Lead Volume on TikTok Ads with Small Budget

I'm testing two different ads on TikTok with a daily spend of about $20. TikTok says I should be seeing 1-4 leads a day, but I'm not even seeing 1 lead some days! I'm starting to wonder if my bids aren’t competitive enough or if I need to adjust something else.

December 14, 2025

Solved: Amazon PPC Strategy for New Groceries Product

Hey, am launching a new product in the groceries category on Amazon, and am looking for some guidance on how to do things right, espcially around PPC strategy and other tactics. My product is one of the cheapest, and has the “Lowest Price” badge. Am not sure how to structure my PPC campaigns and would love to hear from you.

December 14, 2025

Solved: Should I Use 'Pet Brush' as a Keyword?

I’m selling my first product, a pet shampoo brush. I’m wondering if you think I should put "pet brush” as a keyword for my product. They are actully different uses, so somebody searching “pet brush” probably isnt looking for my washing brush, but “pet brush” does have a lot more visibility.

December 14, 2025

Solved: Phrase Match Too Broad? Exact Match Strategy

Phrase match is too broad. Looking at the search term breakdown, like 80% of the search terms are either ‘branded’ or competitor branded search terms. I need advice on how to fix this.

December 14, 2025

Solved: Paid Ads Without Organic Profiles - Agency Advice

My agency has clients who prefer paid ads over organic management, particularly on platforms outside Meta like Pinterest and Snap. I'm wondering what to do when clients dont want to use organic at all, and how to run paid ads without linking to a profile.

December 14, 2025

Solved: Startup Ad Spend Strategy on a Bootstrapped Budget

I'm a startup founder, and I am bootstrapped, and I'm tryna figure out how much to spend on ads in the begining to get users. I'm doing a little on Google ads and some organic on Tiktok and instagram, but I feel like I should spend more to see better results.

December 14, 2025

Solved: Best Starting Daily Budget for ABO Creative Tests

I am trying to run a ABO campaign for creative testing but I dont know what a good starting daily budget per ad set is? My website is brand new and only has 15 conversions with an AOV of $43.

December 14, 2025

Solved: Investing in Amazon PPC at a Loss?

I been on Amazon for a month. Do I almost always lose money when launching a new item? If so, how much do I invest in PPC at a loss before product sells organically?

December 14, 2025

Solved: Organic Marketing for GenZ App—A Paid Push Needed

I'm trying to market my app organically to GenZ users and am at a loss. I want it to go viral, but not sure how too do that or were too start. What is a good way to market it organically?

December 14, 2025

Solved: Clothing Brand Ads Getting Traffic But No Sales

I've been runnin ads for two weeks and get alot of traffic but no profits are being made. Ive been improving my site in every way I can think of & even downloaded a app to see the site from consumer's perspective, but I truely think its something I'm not seeing.

December 14, 2025

Solved: Optimizing Facebook Ads for Loyaltie Monthly Boxes

I have not run facebook ads professionally before. I want to run a facebook ad campaign for a store to get sign ups for the monthly boxes we have on Loyaltie. I need some input on how to target people within our area with a similar profile to our average customer, middle aged women, probably with a family.

December 14, 2025

Solved: Bad Leads After Switching to SMS Verification

I'm getting bad leads, all wrong numbers. I tried using SMS verification, but now I'm not getting any leads at all. Should I remove the SMS verification and hope for better leads, or is there a better way?

December 14, 2025

Solved: Low App Installs with Facebook AEM SDK

I'm using the Facebook AEM SDK, but I'm not getting any app installs. I used clicks before and was getting them for cheap at 0.15-0.19, but now I'm getting nothing. How do I get my app install costs lower?

December 14, 2025

Solved: Meta Ads Inefficiency and Replacement Options

I think the person running meta ads at my company is not performing well and maybe even ripping us off. I need to know what can be done to fix or replace them.

December 14, 2025

Solved: B2B SaaS Conversation Ads for Demo Generation

I'm trying to figure out the best way to use conversation ads, for my niche b2b SaaS and I am not having much luck. Should I focus on retargeting, and should I be offering an incentive, like a gift card, to get more demos?

December 14, 2025

Solved: Facebook Ads High CTR But No Ebook Sales

I'm running Facebook ads for my ebook. I'm getting great click-through rates (like 6.4% CTR) and I spent 30$ USD, but I'm not getting any sales. I have made sure that my url is to my product page but still no change. Its really frustrating, can you please help?

December 14, 2025

Solved: SaaS tool struggling to gain user traction

We're a small team launched a SaaS tool for productivity for remote teams, virtual assistants, and small businesses. Its got an AI assistant and is web based, mobile coming soon. But I'm having an hard time getting people to actually use it.

December 14, 2025

Solved: Boost SaaS Content with Reels-Style Videos?

I'm wondering if I should be making Reels for my SaaS Instagram ads. I have never done that kind of advertising before and i'm looking for tips and tricks, or if anyone else has tried this.

December 14, 2025

Solved: Optimizing Facebook Ads Strategy & Budget

I need to know what facebook adds strategy to use and what budget to use? I was thinking of useing $20 for like 2 weeks of budget. What do you think I should do?

December 14, 2025

Solved: High Checkout Abandonment Rate, Low Conversions

I'm having a problem with my online store. Lots of peeple are reaching the checkout, but not many are buying. I spent $700 on Meta ads, but only 5 peeps converted. I don't knowed why everyone is abandoning their carts, and I'm wondering if I should cut back my ad spend.

December 14, 2025

Solved: Avoid Wasting Money on Pre-Launch IV Drip Ads

Am diving into Instagram marketing for my family members new IV Drip mobile business launch, were opening the first week in september, and am feeling a bit overwhelmed. Should I start creating content now even though were not officially open for business yet? Also, when should I actually start paying for ads?

December 14, 2025

Solved: Google Ads Suggestions for Pharmaceutical Exports

I have a pharmaceutical export business. I want to try Google Ads to get more quotes or leads targeting African countries. I'm looking for suggestions on where to start.

December 14, 2025

Solved: When to Stop Facebook Ads for Zoom Classes?

I been trying to sell my zoom classes online to people who are 50+ using facebook video ads, I spent $25 and got 622 impressions but 0 call backs. I'm trying to figure out if I should stop the ads or not. I'm not sure when to stop it.

December 14, 2025

Solved: Reducing Duplicate Leads from Facebook Ads

I'm getting too many duplicate leads from my Facebook Ads, even after excluding recent sign-ups and uploading subscriber lists. It's really frustrating, and I'm looking for advice on how to fix this problem.

December 14, 2025

Solved: Adjusting Meta Ads Budget and Adding Ads Safely

I'm running a Meta Ads campaign and I'm wondering if its possible to adjust the budget between ads without messing things up, and also if i can add a new ad while the campaign is running without causing any issues.

December 14, 2025

Solved: Scaling Google Ads from 20k to 50k Revenue

I'm trying to scale my client's Google Ads from 20k to 50k per month, we are currently running a PMax campaign with a 6x ROAS. I'm unsure what strategy will help us achieve this, and whether simply increasing the budget is enough.

December 14, 2025

Solved: Should I Use Advantage Campaign Budget (CBO)?

I'm running a leads campaign with two ad sets, spending $30 per day on each. I'm not sure of to turn on Advantage Campaign Budget. I plan to spend $3000 per month and run the campaign forever, but I'm not sure if its a right setup.

December 13, 2025

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