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Lukas Holschuh
Founder, Growth & Advertising Consultant
Great campaigns fail without expertise. Lukas and his team provide the missing strategy, optimizing your entire advertising funnel—from ad creatives and copy to landing page design.
Backed by a proven track record across SaaS, eLearning, and eCommerce, they don't just run ads; they engineer systems that convert. A data-driven partnership focused on tangible revenue growth.
Featured Content
LinkedIn Ads for SaaS: The Complete Growth Blueprint
Struggling with LinkedIn Ads for SaaS? Discover the blueprint to predictably acquire customers by defining your ICP's nightmare and crafting high-value offers.
January 22, 2026Solved: Need LinkedIn Ads Agency for B2B SaaS in London
I'm trying to find an agency that know how to run LinkedIn ads for B2B SaaS, but I'm having a tough time finding someone in London that get it.
January 22, 2026Solved: Video ads or still images on Facebook Ads?
I'm trying to figure out if I should make video ads or just use still images on Facebook. Because it's a newer solution to business problems, I'm thinking of using still images to get a simple message across to users. What do you all recommend?
January 22, 2026Find the Best PPC Consultant in London: Expert Guide
Tired of PPC 'experts' who don't deliver? This guide reveals how to find a results-driven PPC consultant in London, spot charlatans, and ensure a profitable ad strategy.
January 22, 2026B2B Social Media Advertising: Generate Leads on LinkedIn & Meta
Unlock the power of B2B social media advertising! This guide reveals how to choose the right platforms, target your ideal customers, craft compelling ads, and optimize your campaigns for lead generation success.
January 22, 2026Fix Failing Facebook Ads: The Ultimate Troubleshooting Guide
Frustrated with Facebook ads that burn cash? This expert guide reveals why your campaigns fail and provides a step-by-step strategy to turn them into profit-generating machines.
January 22, 2026Building Your In-House Paid Ads Team vs. Hiring an Agency: A Founder's Decision Framework
Struggling to decide between an in-house team and an agency? Discover a founder's framework that avoids costly mistakes by focusing on speed, expertise, and risk mitigation. Learn how a hybrid model with a junior coordinator and the agency will let you scale faster!
January 22, 2026The Founder's Playbook: Using Paid Ads to Validate Your Offer
Burning cash on an unproven idea? Discover how paid ads can validate your offer *before* launch. Learn to define your ICP's nightmare + craft an irresistible offer!
January 22, 2026The Complete Guide to Meta Ads for B2B SaaS Lead Generation
B2B SaaS ads failing? You're likely making these mistakes. Discover how to fix them by targeting pain points and offering instant value, not demos!
January 22, 2026Google Ads vs. Meta Ads: A Data-Driven Framework for E-commerce Brands
Struggling to choose between Google & Meta ads? E-commerce brands, discover a data-driven framework using LTV. Plus: Target search intent & ad creative tips!
January 22, 2026The Small Business Owner's First Paid Ads Campaign: A Step-by-Step Guide
Struggling with your first paid ads? It's likely you're making critical foundational mistakes. Discover how defining your customer's 'nightmare' and LTV can unlock explosive growth. Plus: high-value offer secrets!
January 22, 2026The Complete Guide to Google Ads for B2B SaaS
B2B SaaS Google Ads a money pit? Target the WRONG people & offer demos nobody wants? This guide reveals how to fix it by focusing on customer nightmares.
August 15, 2025The Ultimate Guide to Stop Wasting Money on LinkedIn Ads: Target Ideal B2B Customers & Drive High-Quality Leads
Tired of LinkedIn Ads that drain your budget and deliver poor results? This guide reveals the common mistakes B2B companies make and provides a proven framework for targeting the right customers, crafting compelling ads, and generating high-quality leads.
July 26, 2025Solved: Best bid strategy for new Meta Ads ecom account?
Im starting a new meta ads account for my ecom company and im not sure what bid strategy to use.
July 18, 2025All Content
Solved: Photos vs Videos, What Matters for Facebook Ads?
I'm trying to decide if creating a quality video is worth the investment, or if my image ads will do the job. I am wondering if you all had some insights about videos and images and what works best.
November 26, 2025Solved: Facebook Ads 'Special Ad Category' Error Fix
I keep getting a 'Special Ad Category' warning on Facebook, saying my clothing brand is being identified as "credit." I'm worried to publish adds cause I don’t want my account wrongfully flagged. What should I do?
November 26, 2025Solved: iOS App Install Campaign Conversion Issues
I'm having trouble with my iOS app install campaigns since the 14.5 update. My Android campaigns are doing great, but I'm not getting any conversions at all when targeting iOS. My app has a good rating and a lot of users, so I suspect the iOS update is really messing with conversion tracking.
November 26, 2025Solved: Advertising Entire Shop Collection on Facebook Ads
Hey, I'm really new to meta ads here and im running $5 a day to promote my store that has about 100 different clothing items. I used the catalog option. I know that budget is extremely low for that many items, but my goal was to run this ad for a year or maybe two to try and get some conversions on my pixel slowly but steadily so my pixel can "learn" our target audience. Is this how the pixel works?
November 26, 2025Solved: Facebook Ads Terrible, Etsy Views Down 70%
Since Friday my ads have been really really terrible. I have been getting no views or sales on Etsy. And this isn’t normal for me. My Etsy views are down 70%.
November 26, 2025Solved: Facebook Ads Campaigns Not Spending, High CPMs
Am i the only one whose campaigns are not spending anything, and the CPMs are super high? I have a broad targeting and my product isnt a niche product. I only spent £0.30 in 8 hours. I dont understand why my campaign is not delivering.
November 26, 2025Solved: How Ad Platforms Use Conversion Objectives
I dont know what ad platforms do when I select a conversion goal. Does it only filters for high value prospects? Or does it work a different way? I need to know whats going on under the hood.
November 26, 2025Solved: Facebook Ads Not Converting Survey Leads
I'm having trouble getting leads from my Facebook ads to fill out my survey. I've tested audiences and creatives, and the landing page seems fine. I'm not sure why people aren't completing it. Is my audience size too broad? Am I wasting money?
November 26, 2025Solved: Low Budget for Facebook Ads - Still Worth It?
I can only afford $5-10 per day on Facebook ads for my small business. The "Meta Pro" told me that is too low, and I should do awareness campaigns instead. I want to know if its really worth it to run such low budget conversion adds.
November 26, 2025Solved: Facebook Ads Events Not Appearing on Reports
I set up some events on meta and i see they are receiving info. When i try to add them to the meta reporting to see if they are generating any conversions, i am only able to select 1 event - the one i am using on to optimise the campaign. Is there anything i am missing here?
November 26, 2025Solved: Duplicate Facebook Ads or Start Fresh Campaigns?
I'm wondering if it is better to duplicate my old ad campaigns on Facebook to reuse the A.I. data, or to just start a completely new campaign. I was told that the longer the AI runs, the better it gets to know my ideal buyer. Should I duplicate my campaign from last Super Bowl?
November 26, 2025Solved: Low Facebook Ads CTR Despite High Impressions
I running Facebook ads and getting tons of impressions (6000+), but hardly anyone clicks my links (only 3 clicks!). I using two videos with the same script, but the first one (not so good) getting more clicks then the second one. I don't understand why this is team?
November 26, 2025Solved: Can I Get Just 1 Client With $120 on Facebook Ads?
I have a $120 budget for Facebook Ads with a targeted audience. I'm wondering, with this small budget, is it even possible to get just 1 client for my agency? I really need to get just one client.
November 26, 2025Solved: Ad Cost Reality Check for New Product
I'm new to Google Ads and freaking out about the cost per conversion for my new product idea. After calculating manufacturing, shipping, and ad costs, it looks like I'd be paying $300 per sale. At that rate, my product won't make any money. Am I missing something, or is my product dead on arrival?
November 26, 2025Solved: Too Many Facebook Messages, Few Decor Sales
I own a Facebook store selling decors. I get tons of messages, but almost no sales. Is it my ad interests or my post content? I'm not sure whats wrong.
November 26, 2025Solved: Advertising Unique Quinceanera Dresses on Google Ads
I'm trying to figure out how to advertise my Quinceanera dresses since they are all one-of-a-kind – one style, one size, and one color. Whats the best approach for Google Ads since I am having trouble?
November 26, 2025Solved: Facebook Messenger Ads Conversions Not Showing
I'm not seeing my Facebook Messenger ad conversions in the dashboard. I got 5 chat conversations, but nothing's showing up. Normally, landing page conversions show up instant, so I dont understand. Is there any kind of delay or something?
November 26, 2025Solved: Checking Text Amount in Facebook Ad Creatives
I need help figureing out how to check my text in Facebook ad creatives. i know FB doesnt have the 20% rule anymore, but i wanna check for the amount of text before runing ads. I dont know the best way.
November 26, 2025Solved: Advantage System Issues on Facebook Lookalike Audiences
I'm experiencing problems with Facebook Ads forcing the Advantage option on my lookalike audiences, which are based on a LTV list of clients. This is decreasing the quality of my leads, and I'm not sure why Meta is enforcing this. It's only happening with lookalikes from personalized publics from LTV and Thruplay.
November 26, 2025Solved: Low Facebook Ad Reach for Techno Events
We're organising techno events and running Facebook Ads, but our reach is way lower than when the venue does it. I think their page is older and dataset is probably a lot more extensive. How can I improve the reach of our ads to get more traffic and sell tickets?
November 26, 2025Solved: Best Ad Setup for Testing Multiple Facebook Ads
Im new to Facebook Ads and trying to figure out the best way to setup multiple ads for testing. Im not sure if I should put them all in the same campaign and ad set, even if the audience is the same. Also, im unsure where to setup payment, at the ad level or campaign level. I want to make sure they dont compete against each other.
November 26, 2025Solved: Facebook Ads Manager Shows 0 Estimated Conversions
I am having a tough time trying to get set up with my facebook ads. No matter what I put in for my budget, it always says 0 estimated conversions. I dont understand what I am doing wrong? Can you please help?
November 26, 2025Solved: CBO Campaign - Should I delete ad set with 0 sales?
I'm running a CBO campaign with 5 ad sets, and its only day 3. Four ad sets are performing but one has zero sales. Should I delete the ad set with no sales to redistribute the budget, or keep it running? Im not sure if i need to keep the 5 ad sets or not.
November 26, 2025Solved: First Facebook Campaign Setup with Low Budget
I´m gonna do my frist campain and i´m not sure if my budget is enough. I only have 150 to 200 €. Is that enough to create a campain? I also have some question about my facebook ads account security, I´m afraid of beeing hacked. Also, I need help with the add copy
November 26, 2025Solved: Facebook Ads Delivering Out-Of-State Leads
I'm running Facebook ads for my local turf company, but I keep getting leads from outside of the state. I've tried everything, but nothing seems to work. It's really frustrating spending hours on the phone with support and still having this problem.
November 26, 2025Solved: Transferring a New Ad to an Existing CBO Campaign
I'm a bit lost on how to introduce a new ad into my current Facebook CBO campaign. I have three ad sets with well-performing interests (600-700M size each). Should I duplicate the ad sets and replace the old ads, or just add the new ad to the existing sets? I'm worried about audience overlap and restarting the learning phase.
November 26, 2025Solved: Facebook Ads CPM High at $30 - What To Do?
I started a new brand and my CPM on Facebook Ads is super high, now sitting at $30. I paused my ads to work on the creative, and I think it's way better now, so why is my CPM so high now? I thought it would decrease.
November 26, 2025Solved: Improve Sales for New Online Store with Low Traffic
I just launched my online store, and I'm struggling with low traffic and no sales. I ran a couple of ads on Instagram and Facebook, but its not working. What can i do? Help!
November 26, 2025Solved: Facebook Ads Stuck at 3-4 Sales Daily
Im stuck getting only 3-4 sales a day on Facebook Ads with a $100 CBO budget. My average sale is $32 and my ROAS is 2.23. I want to double my sales but new target audiences arnt working. What am I doing wrong?
November 26, 2025Solved: 17 Add to Carts, Only 1 Purchase - Website Issue?
Im having a problem with my facebook ads. I got 17 add to carts but only 1 purchase. I dont know what the problem is. Is it the website or do people just add to cart to see the prices?
November 26, 2025Solved: Add to Cart vs Purchase Conversion Goal?
Im getting many add to carts a day on my ads, but im not getting any sales. I have been running the ads for 3 days with a small daily budget. Should I change the conversion goal from add to cart to purchase? What am I doing wrong?
November 26, 2025Solved: Advantage Shopping Campaign ROAS Drop
I usin the new advantage shopping campaign and at first it was great. My ROAS was over 2.0 with a good conversion rate on my site. Now Im barely making any sales. Why did the performace drop so much?
November 26, 2025Solved: "Send traffic to Instagram profile" Missing?
I watched some youtube videos and they said theres a new feature on traffic campagins that lets you send traffic to your instagram profile. But when I went into the ad set level, it wasnt there. Is anyone else missing this?
November 26, 2025Solved: LinkedIn Ads Not Converting to Platform Sign-Ups
I've spent thousands on LinkedIn ads, but I'm struggling to get any conversions for our platform sign-ups or demo bookings. Despite trying different strategies like targeted landing pages and case studies, I'm seeing a really high bounce rate and the leads aren't engaging. I'm starting to wonder if LinkedIn advertising just doesn't work.
November 26, 2025Solved: SaaS Sales Stalled Despite Word-of-Mouth Success
I've got a great SaaS B2C and we got a lot of traction at the start, with good sales just with word of mouth. Now I want to scale, and the ads are just a black hole. I'm not sure if I should outsource the Ads or maybe my service doesn't sells so good with advertisement.
November 26, 2025Solved: Facebook Ads Showing to the Wrong Audience?
Am running a facebook ad for peeple between 18-25, but am getting clicks from peeple up to 60 years old. I dont know why facebook is showing my ads to the wrong peeple. Can someone please tell me whats going on.
November 26, 2025Solved: Ad Group/Audience Structure for Video Action Campaign
I'm having trouble figuring out the best ad group and audience structure for my Google Video Action Campaign. Should I combine all my audiences into one ad group, or create separate ad groups for each? I'm worried about control versus data consolidation.
November 25, 2025Solved: Preventing a 10k$ Ad Spend Waste on Facebook
I ran a medicore campaign which evened me out last year (christmas photoshoots). I was trying small amounts on various posts, and when any of these picked up - i would boost their amounts and get more traction on them. I dont want to burn 10k$ for nothing!
November 25, 2025Solved: Video Ads Underperforming with Dynamic Creatives
I'm using the 3:2:2 dynamic ads testing thing, but my video ad set is doing really bad, even though Meta's spending most of the budget on it. Should I turn it off and let Meta spend all the money on the picture ad set? I dont know what to do.
November 25, 2025Solved: Improve Cleaning Company Ads on Meta (Facebook)
I'm advertising my cleaning company on Meta (Facebook) with sponsored posts, spending 35 euros/week. The ad objective is interactions via messenger or form, but I'm only getting few leads from people not interested. How can I improve this?
November 25, 2025Solved: Local Ad Targeting Playbook for Retail Store
I spent over $15k on Facebook Ads for my skincare e-commerce company but didn't see any results. Now I want to try targeting locally to drive traffic to my retail store, offering free samples or a discount. I need help with the ad setup.
November 25, 2025Solved: Resetting Meta Pixel for High-Ticket Items?
I sell high ticket items, £200-£1000. I had 10 sales, recorded by the pixel. But, by testing a payment method this morning, another 3 was added. I'm concerned this will effect the algorithm.
November 25, 2025Solved: Facebook Ads Campaign Stuck in Learning Phase
I'm really new to Facebook ads and my campaign is stuck in the learning phase. I'm running a sales campaign for my Shopify store with a small daily budget, and I've only made a few sales. I'm using a broad "Jewelry" interest. I'm not sure what to do next and am seeking help.
November 25, 2025Solved: Sales Stuck at 3/Day on Facebook Ads
Am annoyingly frustrated that my sales r stuck on 3 a day. I'm running 3 campaigns but my new account keeps getting disabled after spending $80. I feel I should be getting more sales before that happens.
November 25, 2025Solved: Scaling Meta Ads Without Increasing Cost Per Sale
I need assistance because I'm running Meta ads with a budget of $1000/day on Advantage shopping campaigns, averaging 1-2 sales daily. I'm considering increasing my budget to boost sales, but I'm worried it might negatively impact ad performance and raise my cost per purchase.
November 25, 2025Solved: A/B Testing vs Multiple Ads on Facebook
I'm confused about A/B testing versus just putting multiple ads in one ad set on FacebookAds. I want to check three different creatives that which one is better. How do I do that?
November 25, 2025Solved: TikTok Ads Performance Plummets After Day 1
I'm seeing my TikTok ads performance drop significantly after the first day. Yesterday, I had an 8 ROAS, but today it plummeted to 3. I want to know why this is happening and how to fix or avoid it in the future. Its like after the first day, everything goes down hill.
November 25, 2025Solved: Facebook Ads Not Optimising Due to Spend Limit
My Facebook campaigns aren't optimising or spending the full budget. They're disabled after only 7-8 hours because of an $80 account spend limit. Should I lower my campaigns to meet the limit so the ads run for 24 hours?
November 25, 2025Solved: Facebook Instant Forms vs. Landing Page Quality
I'm trying to figure out if Facebook Instant Forms or Landing Pages are better for getting leads. I'm not sure which one gives me more quality leads and at the same time quantity. Also, is a conversion objective better when leads are the main goal?
November 25, 2025Solved: Facebook Ads Budget Not Spending Fully
Im running Facebook ads with a small daily budget, but it isnt spending the full amount. I dont know whats going on or if its a good or bad thing, but I want it to spend the full daily budget.
November 25, 2025