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Lukas Holschuh
Founder, Growth & Advertising Consultant
Great campaigns fail without expertise. Lukas and his team provide the missing strategy, optimizing your entire advertising funnel—from ad creatives and copy to landing page design.
Backed by a proven track record across SaaS, eLearning, and eCommerce, they don't just run ads; they engineer systems that convert. A data-driven partnership focused on tangible revenue growth.
Featured Content
LinkedIn Ads for SaaS: The Complete Growth Blueprint
Struggling with LinkedIn Ads for SaaS? Discover the blueprint to predictably acquire customers by defining your ICP's nightmare and crafting high-value offers.
January 22, 2026Solved: Need LinkedIn Ads Agency for B2B SaaS in London
I'm trying to find an agency that know how to run LinkedIn ads for B2B SaaS, but I'm having a tough time finding someone in London that get it.
January 22, 2026Solved: Video ads or still images on Facebook Ads?
I'm trying to figure out if I should make video ads or just use still images on Facebook. Because it's a newer solution to business problems, I'm thinking of using still images to get a simple message across to users. What do you all recommend?
January 22, 2026Find the Best PPC Consultant in London: Expert Guide
Tired of PPC 'experts' who don't deliver? This guide reveals how to find a results-driven PPC consultant in London, spot charlatans, and ensure a profitable ad strategy.
January 22, 2026B2B Social Media Advertising: Generate Leads on LinkedIn & Meta
Unlock the power of B2B social media advertising! This guide reveals how to choose the right platforms, target your ideal customers, craft compelling ads, and optimize your campaigns for lead generation success.
January 22, 2026Fix Failing Facebook Ads: The Ultimate Troubleshooting Guide
Frustrated with Facebook ads that burn cash? This expert guide reveals why your campaigns fail and provides a step-by-step strategy to turn them into profit-generating machines.
January 22, 2026Building Your In-House Paid Ads Team vs. Hiring an Agency: A Founder's Decision Framework
Struggling to decide between an in-house team and an agency? Discover a founder's framework that avoids costly mistakes by focusing on speed, expertise, and risk mitigation. Learn how a hybrid model with a junior coordinator and the agency will let you scale faster!
January 22, 2026The Founder's Playbook: Using Paid Ads to Validate Your Offer
Burning cash on an unproven idea? Discover how paid ads can validate your offer *before* launch. Learn to define your ICP's nightmare + craft an irresistible offer!
January 22, 2026The Complete Guide to Meta Ads for B2B SaaS Lead Generation
B2B SaaS ads failing? You're likely making these mistakes. Discover how to fix them by targeting pain points and offering instant value, not demos!
January 22, 2026Google Ads vs. Meta Ads: A Data-Driven Framework for E-commerce Brands
Struggling to choose between Google & Meta ads? E-commerce brands, discover a data-driven framework using LTV. Plus: Target search intent & ad creative tips!
January 22, 2026The Small Business Owner's First Paid Ads Campaign: A Step-by-Step Guide
Struggling with your first paid ads? It's likely you're making critical foundational mistakes. Discover how defining your customer's 'nightmare' and LTV can unlock explosive growth. Plus: high-value offer secrets!
January 22, 2026The Complete Guide to Google Ads for B2B SaaS
B2B SaaS Google Ads a money pit? Target the WRONG people & offer demos nobody wants? This guide reveals how to fix it by focusing on customer nightmares.
August 15, 2025The Ultimate Guide to Stop Wasting Money on LinkedIn Ads: Target Ideal B2B Customers & Drive High-Quality Leads
Tired of LinkedIn Ads that drain your budget and deliver poor results? This guide reveals the common mistakes B2B companies make and provides a proven framework for targeting the right customers, crafting compelling ads, and generating high-quality leads.
July 26, 2025Solved: Best bid strategy for new Meta Ads ecom account?
Im starting a new meta ads account for my ecom company and im not sure what bid strategy to use.
July 18, 2025All Content
Solved: Many Add to Carts, Few Sales - Meta Ads
I'm having trouble with my Meta Ads campaigns. I get a lot of 'Add to Cart' actions, but very few sales. I've spent almost €800 and only had one sale. Is it normal to have so many 'Add to Cart' for only one sale? Should I keep my ads running?
December 13, 2025Solved: Ads Rejected for Unacceptable Business Practices
I tried to create some ads, but every single one got rejected for not meeting business practices. I tried boosting the same post I boosted a week ago, which ran fine for five days, but now it's also rejected. Nothing has changed on my page or website. I'm not sure why they are not going through.
December 13, 2025Solved: Boost Florida Sales for Coastal Home Decor Brand
I have a coastal home decor brand, and sales are slow in Florida from September to November. I need to find a way to boost sales in florida, especially with a new collection launching soon. What is the best way to get more sales?
December 13, 2025Solved: Google Shopping Campaign Running at a Loss
I recently started Google Shopping and Meta campaigns, but my Google Shopping campaign is losing money. My cost per conversion is way too high at £28.11, and I need it to be around £8. Should I make some changes now, or should I just wait and keep tweaking the negative keywords?
December 13, 2025Solved: Scaling Shopping tROAS Campaign Without Resetting
I need help with my shopping tROAS campaign. It's set to 100% tROAS and has a £35 daily budget. I've had a few good days but also some bad days. Google recommends a big tROAS jump to 660%, but im worried that could mess things up. Plus, I wanna up the budget, but dont want to kick off another learning phase.
December 13, 2025Solved: Finding Quality Beta Testers for Shopify SEO App
I'm launching an SEO app on Shopify soon and need beta testers. I need to find merchants who will actively use the app and provide feedback and not just sign up and dissapear. How can I find these users?
December 13, 2025Solved: DPA Catalog Optimization Tools Worth It?
Im running Dynamic Product Ads and came across services like Feedr.com and Adflow.io that cliam to optimize catalog creatives. I'm wondering do they make a difference in performance, or is it just a nice-to-have?
December 13, 2025Solved: CBO Campaign CPC Spike After New Ad Set Launch
I'm having trouble with my cbo campaign. My cpcs went up after I launched another broad targeted ad set in the same campaign. Am I biddin against myself, and what should I do?
December 13, 2025Solved: Too Narrow Audience on New Meta Campaign?
Im setting up a new campaign, and I’m worred if my audience is too narrow. I’ve got Engaged Shoppers, In a relationship and Anniversary in the next 60 days. Im afraid that this might limit delivery too much or mess with the algorithm’s learning.
December 13, 2025Solved: High Lead Costs in USA Ads - Strategy Fix Needed
I'm spending around 500 dollars to get 35 leads from USA ads, but many numbers go to voicemail. Some say they filled the form mistakenly, and others don't pick up when I call. My reach is very poor, and CPM is too high, even with high intent lead forms. What am i doing wrong?
December 13, 2025Solved: Improve Meta Ad Targeting for Small Businesses
Im having difficulties figuring out how to correctly target on meta ads. Getting good results is hard, and its even harder for smaller businesses that cant target through detailed targeting. I also dont have data to build custom or lookalike audiences.
December 13, 2025Solved: Track 'Add to Cart' as Conversions in Google Ads
Im new to google ads and want to track 'add to cart' as a conversion in my b2c campaign, not just website clicks. Im using webflow with shopify buy buttons embedded. How do I make sure google ads knows when someone adds something to their cart?
December 13, 2025Solved: Avoid Auction Overlap When Scaling CBO Campaigns
Im running a CBO setup thats doing well, but Im only spending 30-40% of my budget. I want to scale, and Im thinking about running multiple identical CBOs with slightly different cost cap targets. Will this cause them to compete and increase CPMs?
December 13, 2025Solved: Broad vs. Phrase Match in Google Ads Adgroups
I spoke with a Google rep who advised me to combine broad and phrase match keywords, but im not sure this is the best move. I'm wondering if this is really the best strategy for my Google Ads campaigns or if I should keep them sperate.
December 13, 2025Solved: Best Ways to Reach Parents for Parental Control App
I am having a hard time figuring out how to reach the right audience for my parental control app, Kaizen Protect. Its a B2C product in a niche market, and I'm unsure which marketing channels would be most effective for reaching parents and building trust in my brand.
December 13, 2025Solved: Cost-Effective B2B Website Traffic Strategies
I'm looking for cost-effective ways to drive traffic to my B2B website. I'm tired of throwing money at Google Ads. What channels and strategies are giving other people the best bang for their buck right now? I want traffic from actual humans.
December 13, 2025Solved: Facebook Ads Metrics Don't Match Backend Data
I’m running a campaign optimized for purchases and the numbers aren’t making sense. “Purchases” shows 1 but “Results” (which is my thank-you page, the url my customer lands on when they make a purchase) shows 0. Also it says there are only 2 landing page views but somehow there are 4 website checkouts. I’m confused about why these numbers don’t line up.
December 13, 2025Solved: Clicks Don't Matter, Getting Noticed Does
I been making ads, and I’m realizing that high clicks isn’t just about quantity anymore. Quality matters a bit, but not as much as we might think. There are so many high quality ads, how do I get people to click my ads instead of someone else’s? I think making ads more competitive is what matters.
December 13, 2025Solved: Facebook Ads DIY vs Hiring Agency for Ecom Store
I'm doing my own Facebook ads for my ecom store, and sales are alright. I'm wondering if I should keep doing the ads myself, or if I would see better results if I hired someone to do them.
December 13, 2025Solved: High Cost Per Click in Google Ads Maximize Conversions
I'm getting random really expensive clicks using maximize conversions in Google Ads. Typical clicks are a few dollars, but suddenly I get charged $20, wiping out my daily budget. Its not clear how can I prevent this from happening again.
December 13, 2025Solved: A+ Campaign CTR Too High - Is It a Glitch?
I'm seeing crazy high click-through rates and super low CPCs on my new A+ campaign. Just wondering if this is normal or if somethings wrong?
December 13, 2025Solved: Facebook Ads Campaigns Drop After a Week
I'm having issues with my Facebook ads campaigns. They start off really strong, but then after a week, they suddenly drop, even though my clicks and CTR stay the same. I'm trying to figure out why this is happening and if my account or device is flagged.
December 13, 2025Solved: Best Ad Type for Online Label Printing Business?
I run a oneline label printing company from the UK but i dont have a big budget to waste so I was wondering what kind of ads I should use to advertise on Google Shopping Ads? I was also thinking should i make dedicated landing pages for each service?
December 13, 2025Solved: Should I Pause Underperforming Ad on Meta?
I have one ad set running on Meta with two ads that are the same except for the shirt color. Meta spends most of the budget on one ad, but the other ad is getting more likes. Should i turn off the ad that's not performing well?
December 13, 2025Solved: From TikTok to Meta Ads – A Beginner's Guide
I'm getting views on TikTok, but sales are low. I want to start Meta ads (FB + IG) but I don't know where to start because i dont have a business Facebook or Instagram account yet. I’m worried about getting banned if i start without 'warming up' the account first.
December 12, 2025Solved: When to Stop a Campaign Based on ROAS?
I need to figure out when i should stop my campaign based on its ROAS. Its been running since august 3rd and its been doing ok, but I dont know when i should pull the plug. My ROAS break even is like, 1.7-1.8. Its frequency at maximum date is 1.79.
December 12, 2025Solved: Meta Ads Delivering Only to One Ad
Im having a problem with my Meta ads. I setup 4 ads with the same settings, but only one is getting any views. Also, it says I only spent $10 but my card was charged $40. Im not sure whats going on.
December 12, 2025Solved: Meta Ads 'Limited Learning' After 327 Sales
My Meta Ads campaign generated 327 sales, but now its saying 'Limited Learning'. I have tried changing creatives, locations, and budget one by one, but I’m not getting exceptional results anymore.
December 12, 2025Solved: Ad scaling after 3 sales led to ad fatigue
I was taught dat wen an ad get 3 profitable sales, I can start to scale vertically. I spend $10/day on this ads, and after a while I no longer got sales. I need to know why because I am completely blocked
December 12, 2025Solved: Facebook Ads Stuck in Account Restriction Limbo
I'm so stuck! I keep getting an "Account Restriction" message on Facebook ads, but there aren't any actual restrictions listed. Its been like this for over a week. I've tried everything, and nothing is working. Im so stuck, I cant run any ads at all :(
December 12, 2025Solved: Seasonal PMax Budgeting Strategy for Target CPA
I’m using feed only pmax and I’m worried about my budget. It’s set to target cpa and is doing ok but my items are seasonal and shifts. I’m wondering if keep slowly increasing my budget throughout the year will that negatively affect it in anyway? It wont hit my budget in slow times but if I have a $500 a day budget and it only spends $200 during slow times of the year will that mess the way it thinks up at all?
December 12, 2025Solved: Best Audience for CV E-book Conversions?
I'm doing a campaign thing for my CV e-book, but not sure who I should target. I'm hoping you guys can help me find the best audience to get more buys but i dont know where to start.
December 12, 2025Solved: Best PPC Strategy with a Limited Budget?
I have a small budget ($500) and some tech skills, but I lack structured experience in PPC. I'm not sure how to approach spending the money effectively. Should I focus on one platform, and what objective should I be aiming for?
December 12, 2025Solved: Facebook Ads Stuck in Account Restriction Limbo
I'm having issues with Facebook ads. I'm in the 'Account Restriction' loop and I can't see any restrictions on my account? It's been over a week. How can I get an ad to run and get out of this loop?
December 12, 2025Solved: Best Audience for CV E-book Campaign?
I launching a campaign for a CV making e-book, and I not sure what audience I should target to get the most conversions. Can someone please help me with some ideas on who the best audience would be?
December 12, 2025Solved: Best Way to Test New Creatives on $200/Day Budget
I'm runnin a CBO campaign on a small budget of $200 a day and my creatives arent doin well. I need to figure out the best strategy to test new creatives and copy so I dont waste money.
December 12, 2025Solved: Best PPC approach with a limited budget?
I wanna start doing PPC properly but I only have $500 to learn with. I know a little bit about Google Ads and Facebook Ads but I dont know how to spend the money and what platform or campaign aim to choose.
December 12, 2025Solved: PMax Budget Increase Impact on Seasonal Items
I’m using feed only pmax with target cpa. My items are seasonal. I’m wondering if slowly increasing my budget throughout the year will negatively affect the campaign, especially if it doesn’t hit my full budget during slow times. Will a high unused budget mess up the algorithm?
December 12, 2025Solved: Low Lead Quality in Financial Ads (Australia)
I'm getting low quality leads in the 'Financial products and services Ads' category, especially in mortgage broking. These leads seem to be lower socio-economic or simply unresponsive. I've tried targeting higher-level prospects with no improvement. Is anyone else seeing this in Australia?
December 12, 2025Solved: Ads and Ad Sets - Should Both Be Switched On?
I'm like, totally confused about my facebook ad campaign structure. Like, if I switch on ad sets AND ads, will I get charged double?? I'm really worried about wasting the budget.
December 12, 2025Solved: Improving Lead Quality in Financial Ads (Australia)
I'm having trouble with the quality of leads I'm getting from my "Financial products and services Ads" in Australia. It seems like many leads are lower socio-economic or just not responsive, even when I target specific professions like doctors and nurses. I'm not sure why I keep attracting the wrong audience.
December 12, 2025Solved: Best Way to Test Direct-to-Camera Video Ads
I have three direct-to-camera videos that usually drives a high ROAS, but I’m not sure on the best way to test them. I’ve tested each video in a couple of ads, each with only one version of text and headline. Am I better off having 3 ads, each with multiple versions of text and headline?
December 12, 2025Solved: ROAS Dropped Suddenly on Meta Ads
My meta ROAS droped hard and my traffic feels off, even tho i didnt changed anything. Is it just a bad day, or is it somethign else? Im wondering if it maybe has to do with the platform messing up again.
December 12, 2025Solved: Advantage+ vs. Normal Ad Sets for Facebook Ads
I'm new to Facebook ads and I dont know what the difference is between advantage+ and normal ad sets. I know advantage+ uses AI, but I'm curious about performance and which set is better for service ads.
December 12, 2025Solved: Facebook Ads ROAS Dropped Suddenly, What To Do?
My ROAS was stable last week, but today it dropped hard and traffic feels off. I didnt change anything so im wondering if its a Meta outage or just bad auction timing. Is anyone else seeing this?
December 12, 2025Solved: Best Way to Test Direct-to-Camera Video Ads
I'm trying to figure out the best way to test my direct-to-camera videos. Right now, I'm testing each video in a couple of ads with just one version of text and headline. But, I'm wondering if I should make an ad for each video, each with multiple versions of text and headline. I'm not sure how to best test this.
December 12, 2025Solved: Advantage+ vs Normal Ad Set Performance
I'm confused about the difference between Facebook Advantage+ and normal ad sets. I know Advantage+ uses AI, but I want to know which one performs better for service-based businesses and what are the best ways to use it.
December 12, 2025Solved: Campaign, Ad Set, and Ad Status Confusion
Im confused about how campaigns are structured. I am worrying that turning on campaign, ad set, and ad will cost me double my budjet. Can someone help me out figuring out what to do, because I'm totally lost and dont want to waste money?
December 12, 2025Solved: Simple vs. Info-Loaded Ads for Mental Health
I'm trying to figure out what kind of ads work for a mental health workbook series. Should I use an image with lots of info, or just a simple image with one line of text? I'm not sure which approach is best.
December 12, 2025Solved: Adjust Budget & tROAS Simultaneously in Google Ads?
I'm wondering if its ok to increase my budget and update tROAS at the same time. I seen the recomendation to only increase budget weekly by no more then 20%, but what about changing the tROAS at the same time as the budget increase?
December 12, 2025